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GlobalData blog: BMW’s price restructuring: strategic self-rescue amid transition pains

As of November 2025, BMW Group's sales in China fell by 10.4% year-on-year.
In the past, the “Blue Sky and White Clouds” emblem of the BMW X5 symbolized undisputed prestige. Today, a gap of up to CNY150,000 ($21,500) between its actual transaction price and the official manufacturer’s suggested retail price (MSRP) ha....

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