Mercedes-Benz’s and BMW's Strategic Models for China

Localizing the MB.OS platform and next-generation technologies

2026/07/14

Summary
Mercedes-Benz: World premiere of the GLC BEV and debut of the next-generation S-Class sedan in China
BMW: Launches China-exclusive electrified vehicle models, intelligent technology enters AI era

Summary

At the 19th Beijing International Automotive Exhibition (Auto China 2026 motor show) held from April 24 to May 3, 2026, Mercedes-Benz celebrated the world-premiere of its all-new GLC BEV, and announced the China debut of the next-generation S-Class sedan and the CLA, also a BEV. At the same time, the company unveiled a sustainability strategy aimed at achieving carbon neutrality by 2039, underscoring its commitment to accelerating technological progress across three key areas: electrification, intelligent technology, and green manufacturing.

BMW presented three new models: the all-new 7 Series being showcased for the first time in the world, as well as the long-wheelbase versions of the next-generation iX3 and the i3. By fully adopting next-generation technologies and unveiling its production plans for fuel cell electric vehicles (FCEVs) and automated charging solutions, BMW demonstrated that it has entered a new phase of electrification and intelligent technology activities in China.

This report summarizes the latest electrification and intelligent technology strategies of Mercedes-Benz and BMW, as well as the major models deployed in China.


Mercedes-Benz booth	BMW booth

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