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BMW Group launches BMW ALPINA as exclusive standalone brand
On January 2, the BMW Group announced that the transfer of the Alpina trademark on January 1, 2026, marks the launch of BMW ALPINA as an exclusive, standalone brand within the BMW Group umbrella. The initial focus will be on brand activation.
BMW ALPINA vehicles are manufactured according to rigorous standards for ma....
BMW ALPINA vehicles are manufactured according to rigorous standards for ma....
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