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Japan

GlobalData blog: Optionality over obligation: the quiet message from the Japan Mobility Show 2025

Walking through the Tokyo Big Sight center in early November for the Japan Mobility Show 2025, you could feel two stories unfolding at once. On the surface, Japan’s hometown brands filled the halls with sharp concepts, plush interiors and a sea of “electrified” badges. However, underneath, something more cautious was....

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