MARKLINES GEN-AI
Ask Gen-AI a question.
For example:

Does Detroit 3 have plans to build new plants in Mexico? Include current production volumes.

Analyze sales volumes of Chinese OEMs in European countries.

Summarize export volumes from Mexico to global markets over the past 12 months and analyze the trends.

Create a comparison table of e-axle technologies from BYD, Huawei, Inovance, and Nidec.

Summarize the latest developments among automotive camera suppliers.

Summarize market shares and development trends of major Tier 1 Electric Power Steering suppliers.

What are the latest trends of major OEMs regarding in-house battery production?

List new headlight technologies seen at recent trade shows, for each exhibiting company.

Research the share of ultra-high-strength steel used in vehicle bodies.

What new materials are being used as a result of vehicle electrification?

In the cathode material market, who are the major suppliers, their market shares, and supply chains?

As a battery manufacturer, which companies should we target for sales?

Analyze the businesses and challenges of potential customers for instrument panel switches, and recommend tailored value propositions and sales approaches for each company.

We want to sell LCDs for HUDs; please provide contact information of Japanese HUD suppliers.

List Hyundai's vehicle platforms along with the vehicle models that utilize them.

We’re looking to source magnesium die-cast components in Mexico. Which suppliers offer competitive pricing?

Who should we approach at Yazaki Corporation and Sumitomo Wiring Systems to sell high-voltage harness connectors?

Compare the features and sales trends of the Toyota bZ3X and bZ4X, the Nissan N7, and the Honda e:N series.

Compare the new car development cycles in Japan and China.

What new materials are being used as a result of vehicle electrification?

Which departments in Toyota are appropriate to promote ADAS camera with new functions?

User Guide
error

NHK Spring and Daido Steel: Pushing the Boundaries of EV Motor Performance with Two New Types of Rotors

  • calendar
  • location Exclusive Interview
thumbnail

NHK Spring Co., Ltd. Daido Steel Co., Ltd.

Mr. Koji Ishikawa (NHK Spring), Mr. Hiroshi Miyawaki (Daido Steel) and Mr. Jumpei Hinata (Daido Steel)

About This Interview

NHK Spring Co., Ltd. (NHK Spring) and Daido Steel Co., Ltd. (Daido Steel) have jointly developed a "high-speed, high-output SPM rotor" and a "spring-fixed IPM rotor" for electric vehicle drive motors. Both products utilize Daido Steel’s heavy rare-earth-free hot-formed magnets, combined with NHK Spring’s CFRP (carbon fiber-reinforced plastic) assembly technology and spring design technology. The SPM rotor, designed for 30,000 rpm, achieves more than 1.5 times higher rotational speed and approximately 50% higher output compared to conventional products. The spring-fixed IPM rotor uses leaf springs instead of resin to secure the magnets, making disassembly and recycling easier. Both companies exhibited both products at the JSAE Automotive Engineering Exposition in May and June 2026 and have begun presenting them to customers. We spoke with Koji Ishikawa,  Executive Director of the Electrification Business Promotion Dept. at NHK Spring (pictured left); Hiroshi Miyawaki, Manager, Customer Creation Sect. No. 3, Material Solution Dept. at Daido Steel (pictured center); and Jumpei Hinata, Senior Research Engineer, Hard Magnet Products Development Section, Nakatsugawa Advanced Magnetic Materials Development Center, Corporate Research & Development Center, Daido Steel (pictured right), about the background to the joint development, the technical challenges involved, and future efforts toward mass production.

This exclusive interview is for paid members only.

If you register as a free member, you can read the rest of this article for a limited time.
In addition, you can also enjoy the following content for free:

  • Market & Tech Reports
  • Global automotive production/sales
  • Launch schedule forecasts
  • Latest news on the automotive industry
  • Market share and supply information of 300 automotive parts (Who Supplies Whom)
  • MarkLines Customer Support

    9:00 a.m. - 5:30 p.m. Mon.-Fri. (excluding national holidays)
    japan Japan
    Roppongi, Minato-ku, Tokyo, Japan
    +81-3-4241-3907
    USA USA
    Novi, Michigan, USA
    +1-248-327-6987
    MEX Mexico
    León Guanajuato, Mexico
    +52-477-796-0560
    DEU Germany
    Frankfurt am Main, Germany
    +49-69–904-3870-0
    CHN China (Shanghai)
    Huangpu District, Shanghai, China
    +86-21-6212-6562
    CHN China (Shenzhen)
    Nanshan District, Shenzhen, Guangdong
    +86-755-2267-1725
    THA Thailand
    Klongtoey, Bangkok, Thailand
    +66-2-665-2840
    IND India
    Gurgaon, Haryana, India
    +91-124-4048779