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Does Detroit 3 have plans to build new plants in Mexico? Include current production volumes.

Analyze sales volumes of Chinese OEMs in European countries.

Summarize export volumes from Mexico to global markets over the past 12 months and analyze the trends.

Create a comparison table of e-axle technologies from BYD, Huawei, Inovance, and Nidec.

Summarize the latest developments among automotive camera suppliers.

Summarize market shares and development trends of major Tier 1 Electric Power Steering suppliers.

What are the latest trends of major OEMs regarding in-house battery production?

List new headlight technologies seen at recent trade shows, for each exhibiting company.

Research the share of ultra-high-strength steel used in vehicle bodies.

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In the cathode material market, who are the major suppliers, their market shares, and supply chains?

As a battery manufacturer, which companies should we target for sales?

Analyze the businesses and challenges of potential customers for instrument panel switches, and recommend tailored value propositions and sales approaches for each company.

We want to sell LCDs for HUDs; please provide contact information of Japanese HUD suppliers.

List Hyundai's vehicle platforms along with the vehicle models that utilize them.

We’re looking to source magnesium die-cast components in Mexico. Which suppliers offer competitive pricing?

Who should we approach at Yazaki Corporation and Sumitomo Wiring Systems to sell high-voltage harness connectors?

Compare the features and sales trends of the Toyota bZ3X and bZ4X, the Nissan N7, and the Honda e:N series.

Compare the new car development cycles in Japan and China.

What new materials are being used as a result of vehicle electrification?

Which departments in Toyota are appropriate to promote ADAS camera with new functions?

User Guide

Texas Instruments: China’s Automotive E/E Architectures Accelerate toward Centralization as Suppliers Shift toward System-level Collaboration

October 26, 2026
Exclusive Interview

Texas Instruments

Mr. Xiangyuan Zhao, Director of Technical Support for Texas Instruments (TI) China.

About This Interview

China's automotive industry is undergoing multiple transformations driven by electrification, intelligent technologies, and the evolution of electrical/electronic (E/E) architectures. Against this backdrop, how semiconductor suppliers interpret changes in the Chinese market and adjust their positioning has become an important lens through which to examine the evolution of the automotive value chain.

To discuss the development of China’s automotive industry over the next three to five years, the evolving role of suppliers, and the challenges of doing business in China, MarkLines interviewed Xiangyuan ZHAO, Director of Technical Support for Texas Instruments (TI) China. Mr. Zhao is responsible for application engineering support for TI’s analog and embedded processing products across China and has nearly 20 years of experience in the semiconductor industry. This report presents six representative Q&As selected from the full interview, covering technical areas including battery management, high-voltage electric drive systems, software-defined vehicles (SDVs), and millimeter-wave radars.

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Global automotive production/sales

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