On May 9, Ford CEO Jim Farley said during the company's annual shareholders meeting, that 20%-25% of F-150 pickups currently being produced are now hybrids, a key goal for electrification alternatives as EV sales lag.
Farley said the F-150 and the Maverick compact pickup are among the key pillars of the automaker's hybrid strategy.
In April, the company said it intends to offer hybrid variants across its North American lineup by the end of the decade.
"Our hybrid lineup is going to get stronger and stronger in '25 and '26", said Farley.
Overall, Ford's hybrid sales are up 47% in the first four months of 2024.
Farley admitted that the road to electrification was "a bumpy one" but said the company would continue investing in ICE vehicles, hybrids and EVs. He said semisolid-state batteries could be in production models "in the coming years" but did not elaborate.
Ford in recent months has delayed roughly USD 12 billion in EV investments and postponed production of multiple new models after admitting it misread customer appetite for higher-priced vehicles.
(multiple sources on May 9, 2024)