Netherlands - New car sales in 2026 by OEM

*The numbers shown are the units at the time of the announcement, and may differ if revisions are later made to past data.

Sales data by OEM/model in Netherlands

2021 2022 2023 2024 2025 2026

Flash report, Automotive sales volume, 2026

Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.

Flash report, March 2026

Apr 2, 2026

*There are cases where recently released data and detailed information in the database do not match up for reasons including different information sources, and discrepancies between preliminary reports and confirmed data.

Netherlands - Sales of new cars

Maker/Brand	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Maker/Brand	Mar.	Share	Mar.	Share	Y-o-Y	Jan.-Mar.	Share	Jan.-Mar.	Share	Y-o-Y
KIA	2,844	9.0%	2,855	9.2%	-0.4%	7,391	9.1%	10,458	11.4%	-29.3%
BMW	2,100	6.7%	2,211	7.1%	-5.0%	5,013	6.2%	5,974	6.5%	-16.1%
TOYOTA	2,095	6.7%	2,379	7.6%	-11.9%	5,641	6.9%	6,113	6.7%	-7.7%
VOLKSWAGEN	2,079	6.6%	2,025	6.5%	2.7%	5,847	7.2%	6,248	6.8%	-6.4%
RENAULT	1,948	6.2%	2,036	6.5%	-4.3%	4,516	5.5%	4,673	5.1%	-3.4%
TESLA	1,819	5.8%	1,535	4.9%	18.5%	2,662	3.3%	3,445	3.8%	-22.7%
SKODA	1,579	5.0%	1,473	4.7%	7.2%	4,629	5.7%	3,966	4.3%	16.7%
VOLVO	1,503	4.8%	1,481	4.8%	1.5%	3,756	4.6%	4,968	5.4%	-24.4%
PEUGEOT	1,374	4.4%	1,375	4.4%	-0.1%	3,763	4.6%	4,349	4.8%	-13.5%
MERCEDES	1,346	4.3%	1,454	4.7%	-7.4%	3,285	4.0%	3,587	3.9%	-8.4%
AUDI	1,164	3.7%	1,218	3.9%	-4.4%	3,347	4.1%	3,702	4.1%	-9.6%
HYUNDAI	1,005	3.2%	1,303	4.2%	-22.9%	3,964	4.9%	4,693	5.1%	-15.5%
MAZDA	959	3.0%	599	1.9%	60.1%	1,728	2.1%	1,838	2.0%	-6.0%
OPEL	840	2.7%	724	2.3%	16.0%	2,520	3.1%	2,586	2.8%	-2.6%
FORD	801	2.5%	1,296	4.2%	-38.2%	2,768	3.4%	4,254	4.7%	-34.9%
BYD	777	2.5%	269	0.9%	188.8%	1,463	1.8%	759	0.8%	92.8%
DACIA	751	2.4%	621	2.0%	20.9%	1,445	1.8%	1,311	1.4%	10.2%
NISSAN	622	2.0%	838	2.7%	-25.8%	1,071	1.3%	1,622	1.8%	-34.0%
CITROEN	602	1.9%	851	2.7%	-29.3%	1,790	2.2%	2,038	2.2%	-12.2%
MINI	473	1.5%	534	1.7%	-11.4%	1,229	1.5%	1,698	1.9%	-27.6%
LAND ROVER	399	1.3%	386	1.2%	3.4%	861	1.1%	1,236	1.4%	-30.3%
SEAT	397	1.3%	367	1.2%	8.2%	1,398	1.7%	1,259	1.4%	11.0%
MITSUBISHI	376	1.2%	442	1.4%	-14.9%	801	1.0%	1,450	1.6%	-44.8%
JEEP	331	1.1%	180	0.6%	83.9%	654	0.8%	573	0.6%	14.1%
SUZUKI	326	1.0%	519	1.7%	-37.2%	1,677	2.1%	1,986	2.2%	-15.6%
CUPRA	319	1.0%	350	1.1%	-8.9%	816	1.0%	891	1.0%	-8.4%
JAECOO	313	1.0%	0	0.0%	-%	904	1.1%	4	0.0%	22500.0%
LYNK AND CO	265	0.8%	171	0.5%	55.0%	707	0.9%	367	0.4%	92.6%
LEAPMOTOR	236	0.7%	8	0.0%	2850.0%	657	0.8%	104	0.1%	531.7%
PORSCHE	178	0.6%	273	0.9%	-34.8%	652	0.8%	1,002	1.1%	-34.9%
OMODA	177	0.6%	0	0.0%	-%	398	0.5%	0	0.0%	-%
FIAT	173	0.5%	138	0.4%	25.4%	610	0.7%	447	0.5%	36.5%
MG	160	0.5%	165	0.5%	-3.0%	475	0.6%	415	0.5%	14.5%
HONDA	139	0.4%	62	0.2%	124.2%	363	0.4%	284	0.3%	27.8%
ALFA ROMEO	117	0.4%	100	0.3%	17.0%	226	0.3%	255	0.3%	-11.4%
XPENG	103	0.3%	87	0.3%	18.4%	230	0.3%	246	0.3%	-6.5%
ZEEKR	98	0.3%	79	0.3%	24.1%	297	0.4%	176	0.2%	68.8%
POLESTAR	97	0.3%	165	0.5%	-41.2%	199	0.2%	439	0.5%	-54.7%
LEXUS	70	0.2%	93	0.3%	-24.7%	287	0.4%	382	0.4%	-24.9%
DS	40	0.1%	42	0.1%	-4.8%	141	0.2%	92	0.1%	53.3%
SMART	31	0.1%	19	0.1%	63.2%	94	0.1%	113	0.1%	-16.8%
ALPINE	25	0.1%	25	0.1%	0.0%	60	0.1%	36	0.0%	66.7%
BENTLEY	17	0.1%	21	0.1%	-19.0%	46	0.1%	71	0.1%	-35.2%
DONGFENG	15	0.0%	9	0.0%	66.7%	36	0.0%	290	0.3%	-87.6%
LAMBORGHINI	15	0.0%	3	0.0%	400.0%	36	0.0%	18	0.0%	100.0%
OTHERS	369	1.2%	351	1.1%	5.1%	1,027	1.3%	965	1.1%	6.4%
TOTAL	31,467	100.0%	31,132	100.0%	1.1%	81,480	100.0%	91,383	100.0%	-10.8%

Source: Rijwiel & Automobiel Industrie (RAI)

Flash report, February 2026

Mar 2, 2026

Netherlands - Sales of new cars

Maker/Brand	2026		2025		Y-o-Y	2026		2025		Y-o-Y
Maker/Brand	Feb.	Share	Feb.	Share	Y-o-Y	Jan.-Feb.	Share	Jan.-Feb.	Share	Y-o-Y
KIA	2,363	10.6%	3,503	12.7%	-32.5%	4,554	9.0%	7,603	12.6%	-40.1%
TOYOTA	1,854	8.3%	1,926	7.0%	-3.7%	3,548	7.0%	3,734	6.2%	-5.0%
VOLKSWAGEN	1,402	6.3%	1,407	5.1%	-0.4%	3,771	7.5%	4,223	7.0%	-10.7%
SKODA	1,279	5.7%	991	3.6%	29.1%	3,051	6.1%	2,493	4.1%	22.4%
RENAULT	1,256	5.6%	1,431	5.2%	-12.2%	2,643	5.2%	2,637	4.4%	0.2%
BMW	1,122	5.0%	1,735	6.3%	-35.3%	2,913	5.8%	3,763	6.2%	-22.6%
HYUNDAI	1,066	4.8%	1,627	5.9%	-34.5%	3,006	6.0%	3,390	5.6%	-11.3%
PEUGEOT	1,064	4.8%	1,274	4.6%	-16.5%	2,398	4.8%	2,974	4.9%	-19.4%
FORD	928	4.1%	1,499	5.4%	-38.1%	1,979	3.9%	2,958	4.9%	-33.1%
VOLVO	921	4.1%	1,352	4.9%	-31.9%	2,254	4.5%	3,487	5.8%	-35.4%
MERCEDES	876	3.9%	993	3.6%	-11.8%	1,941	3.9%	2,133	3.5%	-9.0%
OPEL	836	3.7%	935	3.4%	-10.6%	1,680	3.3%	1,862	3.1%	-9.8%
AUDI	788	3.5%	973	3.5%	-19.0%	2,189	4.3%	2,484	4.1%	-11.9%
TESLA	539	2.4%	983	3.6%	-45.2%	844	1.7%	1,910	3.2%	-55.8%
CITROEN	514	2.3%	734	2.7%	-30.0%	1,191	2.4%	1,187	2.0%	0.3%
SEAT	395	1.8%	334	1.2%	18.3%	1,009	2.0%	892	1.5%	13.1%
MINI	370	1.7%	707	2.6%	-47.7%	758	1.5%	1,164	1.9%	-34.9%
MAZDA	333	1.5%	787	2.8%	-57.7%	769	1.5%	1,239	2.1%	-37.9%
DACIA	330	1.5%	362	1.3%	-8.8%	713	1.4%	690	1.1%	3.3%
BYD	319	1.4%	251	0.9%	27.1%	686	1.4%	490	0.8%	40.0%
SUZUKI	304	1.4%	469	1.7%	-35.2%	1,352	2.7%	1,467	2.4%	-7.8%
LEAPMOTOR	285	1.3%	6	0.0%	4650.0%	421	0.8%	96	0.2%	338.5%
JAECOO	273	1.2%	4	0.0%	6725.0%	591	1.2%	4	0.0%	14675.0%
NISSAN	258	1.2%	362	1.3%	-28.7%	522	1.0%	784	1.3%	-33.4%
CUPRA	247	1.1%	303	1.1%	-18.5%	497	1.0%	541	0.9%	-8.1%
FIAT	246	1.1%	125	0.5%	96.8%	438	0.9%	309	0.5%	41.7%
MG	210	0.9%	137	0.5%	53.3%	362	0.7%	250	0.4%	44.8%
JEEP	199	0.9%	179	0.6%	11.2%	324	0.6%	393	0.7%	-17.6%
LAND ROVER	194	0.9%	359	1.3%	-46.0%	463	0.9%	850	1.4%	-45.5%
MITSUBISHI	190	0.8%	565	2.0%	-66.4%	425	0.8%	1,008	1.7%	-57.8%
LYNK AND CO	189	0.8%	73	0.3%	158.9%	442	0.9%	196	0.3%	125.5%
PORSCHE	168	0.8%	228	0.8%	-26.3%	475	0.9%	729	1.2%	-34.8%
OMODA	125	0.6%	0	0.0%	-%	221	0.4%	0	0.0%	-%
ZEEKR	125	0.6%	50	0.2%	150.0%	211	0.4%	97	0.2%	117.5%
HONDA	83	0.4%	90	0.3%	-7.8%	226	0.4%	222	0.4%	1.8%
XPENG	73	0.3%	67	0.2%	9.0%	127	0.3%	159	0.3%	-20.1%
LEXUS	60	0.3%	108	0.4%	-44.4%	217	0.4%	289	0.5%	-24.9%
ALFA ROMEO	59	0.3%	72	0.3%	-18.1%	109	0.2%	155	0.3%	-29.7%
POLESTAR	41	0.2%	157	0.6%	-73.9%	102	0.2%	274	0.5%	-62.8%
SMART	41	0.2%	35	0.1%	17.1%	69	0.1%	94	0.2%	-26.6%
DS	33	0.1%	21	0.1%	57.1%	101	0.2%	50	0.1%	102.0%
ALPINE	20	0.1%	6	0.0%	233.3%	35	0.1%	11	0.0%	218.2%
LAMBORGHINI	12	0.1%	6	0.0%	100.0%	21	0.0%	15	0.0%	40.0%
LANCIA	11	0.0%	14	0.1%	-21.4%	26	0.1%	44	0.1%	-40.9%
OTHERS	379	1.7%	387	1.4%	-2.1%	692	1.4%	901	1.5%	-23.2%
TOTAL	22,380	100.0%	27,627	100.0%	-19.0%	50,366	100.0%	60,251	100.0%	-16.4%

Source: Rijwiel & Automobiel Industrie (RAI)

Flash report, January 2026

Feb 3, 2026

Netherlands - Sales of new cars

Maker/Brand	2026		2025		Y-o-Y
Maker/Brand	Jan.	Share	Jan.	Share	Y-o-Y
VOLKSWAGEN	2,394	8.4%	2,816	8.6%	-15.0%
KIA	2,192	7.7%	4,100	12.6%	-46.5%
HYUNDAI	1,949	6.9%	1,763	5.4%	10.6%
BMW	1,790	6.3%	2,028	6.2%	-11.7%
SKODA	1,786	6.3%	1,502	4.6%	18.9%
TOYOTA	1,694	6.0%	1,808	5.5%	-6.3%
RENAULT	1,525	5.4%	1,206	3.7%	26.5%
AUDI	1,405	5.0%	1,511	4.6%	-7.0%
VOLVO	1,333	4.7%	2,135	6.5%	-37.6%
PEUGEOT	1,331	4.7%	1,700	5.2%	-21.7%
MERCEDES	1,067	3.8%	1,140	3.5%	-6.4%
FORD	1,054	3.7%	1,459	4.5%	-27.8%
SUZUKI	1,052	3.7%	998	3.1%	5.4%
OPEL	843	3.0%	927	2.8%	-9.1%
CITROEN	677	2.4%	453	1.4%	49.4%
SEAT	614	2.2%	558	1.7%	10.0%
DACIA	437	1.5%	328	1.0%	33.2%
MAZDA	436	1.5%	452	1.4%	-3.5%
MINI	389	1.4%	457	1.4%	-14.9%
BYD	368	1.3%	239	0.7%	54.0%
JAECOO	318	1.1%	0	0.0%	-%
PORSCHE	310	1.1%	501	1.5%	-38.1%
TESLA	307	1.1%	927	2.8%	-66.9%
LAND ROVER	269	0.9%	491	1.5%	-45.2%
NISSAN	264	0.9%	422	1.3%	-37.4%
LYNK AND CO	253	0.9%	123	0.4%	105.7%
CUPRA	250	0.9%	238	0.7%	5.0%
MG	250	0.9%	113	0.3%	121.2%
MITSUBISHI	235	0.8%	443	1.4%	-47.0%
FIAT	192	0.7%	184	0.6%	4.3%
LEXUS	157	0.6%	181	0.6%	-13.3%
HONDA	143	0.5%	132	0.4%	8.3%
LEAPMOTOR	136	0.5%	90	0.3%	51.1%
JEEP	99	0.3%	214	0.7%	-53.7%
OMODA	96	0.3%	0	0.0%	-%
ZEEKR	87	0.3%	47	0.1%	85.1%
DS	68	0.2%	29	0.1%	134.5%
POLESTAR	61	0.2%	117	0.4%	-47.9%
XPENG	54	0.2%	92	0.3%	-41.3%
ALFA ROMEO	51	0.2%	83	0.3%	-38.6%
SMART	28	0.1%	59	0.2%	-52.5%
BENTLEY	23	0.1%	33	0.1%	-30.3%
NIO	17	0.1%	14	0.0%	21.4%
LANCIA	15	0.1%	30	0.1%	-50.0%
ALPINE	15	0.1%	5	0.0%	200.0%
KGM	14	0.0%	12	0.0%	16.7%
DONGFENG	13	0.0%	164	0.5%	-92.1%
FERRARI	12	0.0%	10	0.0%	20.0%
OTHERS	274	1.0%	290	0.9%	-5.5%
TOTAL	28,347	100.0%	32,624	100.0%	-13.1%