view of its four-wheel vehicle electrification strategy in light of changes in the business environment, Honda has decided to cancel the development and launch of three BEV models that were planned for production in the United States (Honda 0 SUV, 0 Saloon and Acura RSX). Additionally, on March 25, Sony Honda Mobility Inc. (SHM) announced the cancellation of development and sales of the BEV AFEELA 1 as well as the second model of AFEELA. SHM will...

Market & Tech Reports  Updated at: 2026/03/27

AFEELA 1’s HMI From coverage of the CES 2026 exhibition Summary Display (front instrument panel, rear seats, Media bar) Yoke-type steering wheel switches (air conditioning, lighting, etc.), door opening/closing systems AFEELA 1 HMI concept (Personalization, AI communication, cloud integration, and more)   Sony Honda Mobility (SHM), the joint venture (JV) mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in ...

Market & Tech Reports  Updated at: 2026/03/12

pabilities.   The exhibits include an IP69K camera and two ECUs, one of which can control up to four cameras with 4G communication capability, and the other of which can control up to eight cameras. The quality level of both products is said to be OEM-graded. The image sensor used in the camera is Sony Corporation's 2MPix, which places more emphasis on high dynamic range than pixel count. Based on its proven aftermarket business, Vispect is targ...

Market & Tech Reports  Updated at: 2026/03/06

become increasingly flexible and capable, especially with advancements in software. At CES 2026, BMW and Mercedes-Benz highlighted various entertainment options for the BMW iX3, Mercedes-Benz GLC and CLA. Afeela showed a new production prototype of its Afeela 1 and a conceptual SUV, both showcasing Sony's expertise in audio and video. CES sign in Las Vegas Convention Center West Hall foyer   Several suppliers also displayed systems ...

Market & Tech Reports  Updated at: 2026/02/02

Ecosystem (Source: NVIDIA)   The upper right shows 14 Tier 1 and hardware partners. Aeva and Omnivision are the only US companies listed. Most of the European Tier1s are listed such as Aumovio (formerly Continental), Bosch, Magna and ZF. Three Japanese firms are listed: Astemo, Denso and Sony. The remaining companies are based in China or Taiwan (Foxconn and Quanta Computer).   Mobileye has given insightful AV presentations at CES for...

Market & Tech Reports  Updated at: 2026/01/30

ital services provided inside the car. This report examines 10 companies:  Panasonic Holdings Corporation (Panasonic), Denso Corporation (Denso), Toyota Motor Corporation (Toyota), Mitsubishi Electric Corporation (Mitsubishi Electric), Alps Alpine Co., Ltd. (Alpine), Honda Motor Co., Ltd. (Honda), Sony Corporation (Sony, Faurecia Clarion Electronics Co., Ltd. (Clarion), Denso Ten Ltd. (Denso Ten), and Pioneer Corporation (Pioneer).   As for pat...

Market & Tech Reports  Updated at: 2026/01/20

n February 2025, the two companies were unable to find common ground and the deal fell through. However, individual projects are still being discussed, including the commonization of SDV base software and OEM supply of pickups from Nissan plants in North America.   Regarding collaboration with the Sony Group, a new, equally-invested company, Sony Honda Mobility, was established in September 2022, with three vehicle models planned: a sedan in 202...

Market & Tech Reports  Updated at: 2025/12/01

ed on this OpenChain Specification. (Figure 20) 19. Objectives of the OpenChain Project (Source: Materials provided by Toyota) 20. Advantages of adopting the OpenChain standard (Source: Material provided by Toyota)   The OpenChain Japan Working Group was established in December 2017 by Sony, Hitachi, and Toyota to share best practices among Japanese companies and solve common challenges. Over 200 people from 80 domestic companies are...

Market & Tech Reports  Updated at: 2025/11/13

sing infrared control, and is proceeding to work on the linkage of home IoT and automobiles using its own cloud service to enable control of, for example, IRobot Corporation’s Roomba from a car. Unique cloud-based collaborations are noteworthy, including the announcement of a service linking with Sony Corporation's aibo pet robot in November 2020 and with the services of IFTTT Inc. in March 2021. New orders in 2021 reached EUR 2.6 billion, driv...

Market & Tech Reports  Updated at: 2025/11/11

lume(2024) Production models U.S. Ohio Marysville 4,400 220,000 200,752 Accord Sedan (1982-2025 planned), Accord Hybrid Sedan (2013-2025 planned), Integra (2022-), Acura RSX (2025-) East Liberty 2,600 240,000 214,577 CR-V, CR-V Hybrid (2022-), Acura RDX (2012-), MDX (2017-), EV (2025- planned), Sony Honda Mobility AFEELA 1 (2026- planned) PMC 100 2,000 382 CR-V e:FCEV (2024-) Alabama Lincoln 4,500 350,000 345,411 Odyssey, Ridgeline, Pilot...

Market & Tech Reports  Updated at: 2025/09/26

ned 25% of Helens since 1991, and Benteler was the majority shareholder with 75%. With this acquisition, Helens will become a wholly owned subsidiary of Benteler. The sale of shares will not result in any change in management or organization. In January 2020, Benteler announced a collaboration with Sony Corporation (Sony) at CES 2020. Sony plans to develop mobility solutions to open up new business opportunities. At CES 2020, Sony unveiled a prot...

Market & Tech Reports  Updated at: 2025/06/19

technology demonstrator Foxtron Model B is still just a concept vehicle - as seen at the NXP booth   In a few years we will have found out about the significance, why the Taiwanese company Foxconn placed a technology demonstrator showcar directly in front of NXP’s CES pavilion. Five years ago Sony surprised CES visitors by presenting the showcar Vision-S; this year Sony presented the result of its further developments: Sony and Honda jointl...

Market & Tech Reports  Updated at: 2025/03/21

s://www.mobileye.com Nvidia AV chips, systems & SW https://www.nvidia.com/ Oshkosh Refuse pickup robot https://www.oshkoshcorp.com Plus Robotrucks https://plus.ai/ Real-Time Innovations AV software framework https://www.rti.com/en/ Scout Motors ADAS & L3 tech https://www.scoutmotors.com Sony Honda Mobility ADAS & L2+ tech https://www.shm-afeela.com/en/ Stradvision ADAS software platform https://stradvision.com/sv/en Suzuki Deliver...

Market & Tech Reports  Updated at: 2025/02/19

CES 2025: Electric Vehicles from Geely, Great Wall, Afeela Zeekr, Wey display model portfolio; Afeela 1 announced; Waymo, Mobileye show robotaxis Summary Zeekr showcases model variety with 001 FR, Mix, and 009 Grand Great Wall displays flagship of premium Wey SUV brand with Lanshan Sony Honda Mobility announces debut model with upcoming Afeela 1 Waymo and Mobileye show models for autonomous applications CES 2025 sign outside the Las Vegas C...

Market & Tech Reports  Updated at: 2025/01/24

Automotive World 2024 Autumn: Software-defined Vehicles Presentations: Sony-Honda Mobility, Denso, Bosch, ASAM and more Summary Create a New Value Standard for Mobility (Sony Honda Mobility Inc.) Enhancing Development Efficiency through the Use of Generative AI (Denso Corporation) SDV and Open SDV (Nagoya University) "Software Defined" - its nature, new rules of the game, and key technologies (Panasonic Automotive Systems Co., Ltd.) Introduction ...

Market & Tech Reports  Updated at: 2024/10/22

gned a memorandum of understanding with Nissan Motor Co., Ltd. to begin considering a strategic partnership toward the electrification and intelligence of automobiles, and Mitsubishi Motors also joined in August, but the specific details have not yet been disclosed. Regarding collaboration with the Sony Group, a new, equally-invested company, Sony Honda Mobility, was established in September 2022, with three vehicle models planned: a sedan in 202...

Market & Tech Reports  Updated at: 2024/10/18

sing infrared control, and is proceeding to work on the linkage of home IoT and automobiles using its own cloud service to enable control of, for example, IRobot Corporation’s Roomba from a car. Unique cloud-based collaborations are noteworthy, including the announcement of a service linking with Sony Corporation's aibo pet robot in November 2020 and with the services of IFTTT Inc. in March 2021. New orders in 2021 reached EUR 2.6 billion, driv...

Market & Tech Reports  Updated at: 2024/10/03

/news/306568 VinFast conducting study on launching EV plant in Thailand; in talks with Thai BOI (April 5, 2024)https://www.marklines.com/en/news/305943 BIMS 2024: BYD opens pre-bookings for Denza D9; Thailand’s plant to start operation in Q3 (April 2, 2024)https://www.marklines.com/en/news/305746 Sony Device Technology Thailand opens new fab for assembly of automotive image sensors (April 2, 2024)https://www.marklines.com/en/news/305767   Indo...

Market & Tech Reports  Updated at: 2024/08/20

ned 25% of Helens since 1991, and Benteler was the majority shareholder with 75%. With this acquisition, Helens will become a wholly owned subsidiary of Benteler. The sale of shares will not result in any change in management or organization. In January 2020, Benteler announced a collaboration with Sony Corporation (Sony) at CES 2020. Sony plans to develop mobility solutions to open up new business opportunities. At CES 2020, Sony unveiled a prot...

Market & Tech Reports  Updated at: 2024/05/30

Mobile World Congress 2024 (2) Connected Car Software and latest platforms for future mobility Summary Software République: "H1st vision" concept vehicle featuring more than 20 innovative technologies KDDI: "Connected Car Theater" collaboration with Sony Honda Mobility Aptiv: Wind River software integration into the Smart Vehicle Architecture MediaTek: "Dimensity Auto" connected car platform Faurecia Aptoide Automotive App Store trinamiX: Dual f...

Market & Tech Reports  Updated at: 2024/04/18