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Analysis Report: Cockpit Module (Japanese Market)
ures of Japanese cars in the most recent three years (2022 to the first half (H1) of 2024). However, compared to changes in cars overseas, especially in China and Europe, the speed of change in the Japanese market has been somewhat slower, and in particular, the Japanese market has lagged behind in terms of larger display sizes. Of course, the size of the display is not an indicator of the quality of the HMI, and conversely, there are vehicles wh...
Market & Tech Reports Updated at: 2025/12/15
Analysis Report: EV/HV Drive Motor (European Market)
brid vehicles (PHVs), contributing to improved fuel efficiency and reduced emissions. This report focuses on motors with a maximum output of 10kW or more and an operating voltage of 48V or more. This does not include alternators, which are located at the front of the engine and used as starters along with the belt-driven accessories. For drive motors, the three-phase AC synchronous type with permanent magnets built into the rotor using neod...
Market & Tech Reports Updated at: 2025/12/09
Analysis Report: CVT (Japanese, U.S. and European markets)
mponent that is used to obtain the desired output from the output shaft of the power source (mainly the engine), in other words, the rotational speed, torque, and direction of rotation that are appropriate for the driving conditions. Together with the power source, it is an important product that determines the marketability of a model, including its driving performance, fuel efficiency, and driving feel. Therefore, as with engines and drive moto...
Market & Tech Reports Updated at: 2025/12/08
The Elixir of Electric Mobility
of the magazine was changed to "ATZ (=Automobiltechnische Zeitschrift: Automotive engineering magazine)". In addition to being published in German, the English edition has been available since 2001. The Elixir ofElectric Mobility Having the right ingredients in the chemistry of the battery is no longer the only decisive factor in the race for future mobility. Developers also need to succeed in transferring knowledge from research into producti...
Market & Tech Reports Updated at: 2025/12/05
Analysis Report: Lithium-Ion Battery (Japanese, European, U.S. and Korean Markets)
ery SIB Sodium-ion battery ESS Energy storage system Vehicle related BEV Battery electric vehicle (vehicles clearly confirmed to be battery-powered EVs) xEV Electrified vehicle (vehicles that could not be identified as BEVs because some reports referred to electrified vehicles in general terms) HEV Hybrid electric vehicle ICE Internal combustion engine PHEV Plug-in hybrid electric vehicle PF Platform SDV Software defined...
Market & Tech Reports Updated at: 2025/12/01
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (October 2025)
h last year, although growth slowed. EV sales in the U.S. in particular fell sharply, due to the expiration of the federal EV tax credit of up to USD 7,500 at the end of September. At the U.S.-China summit held at the end of October, it was decided to reduce additional tariffs on both sides, and agreements were also reached that affect the entire automotive industry, such as easing restrictions on rare earth exports from China and taking measu...
Market & Tech Reports Updated at: 2025/11/26
Chinese market : Chinese OEMs take 70% share as foreign OEMs struggle
th in Chinese domestic production and exports. The Chinese automotive industry is transforming from being the manufacturing center of the global automotive industry into a technology and innovation nexus, where electrification, intelligent capabilities, and rapid iteration have become the core determinants of competitive advantage. According to MarkLines, new vehicle sales volume in the Chinese market increased by 11.4% year-over-year (y/y)...
Market & Tech Reports Updated at: 2025/11/14
SDV Development: API Standardization and OSS Utilization
ns), which will hopefully lead to the entry of services from industries other than the automotive industry. By standardizing (commonizing) APIs, applications can be developed regardless of the programming language, and vehicle integration will be possible regardless of the country of manufacture as long as the vehicle is from an OEM that uses a standard API. Conversely, it is also necessary to cooperate with standardization organizations (SDV All...
Market & Tech Reports Updated at: 2025/11/13
Chinese Market Q3 2025
jor divisions: Exeed, Arrizo and Tiggo, Fulwin, and QQ (specializing in small car products). In addition, Shanghai Cosme Automotive Technology Co., Ltd., which conducts R&D on AI as well as components, was established as a wholly-owned subsidiary. In August, Chery and Huawei signed a partnership agreement for Luxeed 2.0. Luxeed will invest over CNY 10 billion to focus on intelligent driving and electric drive system (batteries, motors, and ele...
Market & Tech Reports Updated at: 2025/11/11
Analysis Report: Car Navigation System (Japan, European, and North America Markets)
smartphone connectivity becoming mainstream. Some car navigation manufacturers that have audio brands are also moving in the same direction as last year, selling navigation + high-quality audio by incorporating sub-branded audio brands. Although there are no major changes from the previous model in terms of functionality, each company announced a new model around October last year as the 2024 model. The following is an overview of the features...
Market & Tech Reports Updated at: 2025/11/11
Global Top 10 Countries Sales Forecast (Q3 2025)
cording to a report by GlobalData as of Q3 2025, global light vehicle sales are forecast to increase by 2.5% YoY to 90.99 mn.-Since our previous report, the global LV market forecast has increased markedly over the 2025-26 period as a result of two main considerations: 1) the aforementioned trading agreements reached between the US and its key trading partners; and 2) assumptions surrounding the government incentivization of the Chinese LV market...
Market & Tech Reports Updated at: 2025/10/29
Analysis Report: Airbag (Japanese Market)
de. NCAPs in some regions have also taken measures to promote the widespread use of airbags that can handle this, such as adding far-side impact tests. Technology trends In addition to increasing the number of units installed, the driver's and passenger's airbags are also continuing to evolve in terms of function and performance to meet the safety standards of various countries, including specifications that help protect occupants in the event...
Market & Tech Reports Updated at: 2025/10/27
Hyundai and Kia’s Electrification Strategy and Korean Market Trends
ations such as Saudi Arabia and Australia. Korea’s export outlook has been downgraded by 4% for 2025 compared to our previous report, reflecting the negative impact from higher US tariffs. The impact will be most severe next year, and we have therefore lowered our 2026-27 projections by 13%. The longer-term forecasts have also decreased by approximately 10% compared to our previous estimates. Since nearly 85% of GMK’s Korean production ...
Market & Tech Reports Updated at: 2025/10/23
Analysis Report: Lighting (Japanese Market)
otprint (Details) Koito Manufacturing Co., Ltd. Stanley Electric Co., Ltd. Ichikoh Industries, Ltd. Imasen Electric Industrial Co., Ltd. Tokaidenso Corporation Murakami East Japan Corporation Analysis Report: Lighting (U.S. and European Markets) Automobile lighting is an important component in terms of the legal safety requirements for driving on public roads as well as for their role in the aesthetics of the vehicle. This report deals wi...
Market & Tech Reports Updated at: 2025/10/20
IAA Mobility 2025: EVs from Chinese OEMs (2)
G6, the 2025 model year G9, the X9, and the P7+. XPeng’s export business already covers 46 countries and regions. In September 2025, the company established its first European R&D center in Munich, Germany. The center is XPeng's ninth R&D site. In addition, in September 2025, the company signed a long-term strategic cooperation agreement with Magna International Inc. and began assembly and production at the Magna Steyr Plant in Graz, Austria. T...
Market & Tech Reports Updated at: 2025/10/20
Supply chain in India - ACMA's 65th Annual Session
Supply chain in India - ACMA's 65th Annual Session Building a future-ready automotive supply chain in India despite geopolitical uncertainty Summary Inaugural session Panel discussion on resilient Automotive Supply Chain in India Union Minister's views on alternative fuels, scrapping policy, and road safety India-EU discussion on free trade agreement, focus on automotive sector Indian auto component industry Participation of Israeli companies Ap...
Market & Tech Reports Updated at: 2025/10/09
Analysis Report: Seat (Japanese Market)
e on the "keiretsu system" (an interconnected network of companies characterized by strong alliances and cross-shareholding) and forming new business relationships with new suppliers, as many Western manufacturers have done. However, for complete seats, remnants of the “keiretsu system” and its long-standing close relationships continue to exist in Japan due to the close collaboration and trust required between the OEM and seat supplier in th...
Market & Tech Reports Updated at: 2025/09/27
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (August 2025)
points m/m and down 0.5 points y/y. Cumulative HV sales for the 2025 January to August period increased 16.6% y/y to 3.594 million units, accounting for 8.6% of total vehicle sales volume. Regarding the additional U.S. tariffs, President Trump announced the signing of a new comprehensive tariff agreement with Japan on September 4, and automobile tariffs have been reduced from 27.5% to 15% since September 16. On September 24, it was announced ...
Market & Tech Reports Updated at: 2025/09/26
Analysis Report: Power Steering (Japanese Market)
ty”. With regards to EPS, failure modes such as steering lock have been classified as ASIL-D (Automotive Safety Integrity Level D), which refers to the highest classification of initial hazard (injury risk) defined within ISO 26262 requiring that automakers ensure the highest levels of quality in terms of functional safety and redundant design. One example is the growing trend toward brushless electric motors, which are suitable for design redu...
Market & Tech Reports Updated at: 2025/09/18
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (July 2025)
7.9%, down 0.6 points m/m and down 0.4 points y/y. Cumulative HV sales for the 2025 January to July period increased 17.8% y/y to 3.178 million units, accounting for 8.6% of total vehicle sales volume. Regarding additional U.S tariffs on the automobile sector, progress has been made in reaching agreements with the EU, Japan, and South Korea but there are many uncertainties regarding their implementation. For the UK, which reached an agreement...
Market & Tech Reports Updated at: 2025/08/26
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