ving and AI cockpits through partnerships with tech companies such as Huawei, Momenta, and Baidu. Conversely, the announcement of the Skoda brand's withdrawal from the Chinese market reflects the current situation where some foreign brands are shrinking amidst the electrification competition.   In terms of policy, the emphasis is on "demonstration of intelligentization + data governance + green recycling". China is promoting the testing and eval...

Market & Tech Reports  Updated at: 2026/05/11

quity on their current vehicles, making it difficult to roll over into another comparable model.The war in the Middle East is not currently expected to exert a large effect on US LV sales, just as it is not expected to significantly impact the economy. However, this view could change with a very prolonged conflict—one that would see gasoline prices remain elevated for a long period. There is some evidence that LV sales have an inverse relations...

Market & Tech Reports  Updated at: 2026/04/30

thly sales volume is shown in the figure below. From 2023 to 2024, Li Auto maintained a dominating lead during its expansion phase thanks to its precise targeting of families and its pioneering advantage in range extender technology. Although sales declined at the beginning of 2024 due to the short-term effects of the Lunar New Year holiday and price competition, the subsequent introduction of new models and the entry of Xiaomi led to increased m...

Market & Tech Reports  Updated at: 2026/04/20

) 2022 Analysis Report  2023 Analysis Report  2024 Analysis Report  2025 Analysis Report    Transmissions are a core component of a vehicle and are manufactured in-house by OEMs or by a limited number of specialized manufacturers due to their large number of parts and complex assembly.   The term "AT" used in this report does not refer to automatic transmissions in general, but specifically to transmissions with the following configuration...

Market & Tech Reports  Updated at: 2026/04/17

a complement to the ABS (anti-lock brake system) function. Furthermore, by installing ESC that dynamically controls in the lateral direction, the behavior in all directions during operation can be optimally controlled. In Europe and the U.S., ABS and ESC are standard equipment. This report uses the term ESC to refer to electronic stability control, which is also referred to by other names, such as as electronic stability program (ESP) or vehicle ...

Market & Tech Reports  Updated at: 2026/03/24

his transition period as a driving force to accurately seize opportunities in Thailand's new energy market, achieving significant growth year over year.   In 2025, the Thai automobile market saw major Japanese OEMs, such as Toyota, Isuzu, and Honda, still occupy the top three positions in terms of sales, but all experienced a decrease in sales compared to the previous year. In contrast, Chinese OEMs have seen substantial increases acros...

Market & Tech Reports  Updated at: 2026/02/24

tests and accelerating the deployment of Embodied Intelligence. BYD, GAC, XPeng, and Li Auto have all been conducting L3 road tests and verifications. Changan Automobile presented its humanoid robot strategy, while Phoenix, a subsidiary of Seres that develops AI, and Volcengine signed a cooperation agreement on Embodied Intelligence; and XPeng announced its own AI humanoid robot and mass-produced Robotaxi developed in-house.   Foreign OEMs are a...

Market & Tech Reports  Updated at: 2026/02/09

high interest rates. It is now expected that the first vehicle to be produced at the plant will start production in Q4 2028, with a high degree of risk that the plant will not make it to fruition, especially given the enacted tariffs by the Trump administration.   Tesla has secured a $4.3 billion agreement with LG Energy Solution and will supply Tesla with U.S.-made lithium iron phosphate batteries to reduce dependance from Chinese suppliers. I...

Market & Tech Reports  Updated at: 2026/01/14

ures of Japanese cars in the most recent three years (2022 to the first half (H1) of 2024). However, compared to changes in cars overseas, especially in China and Europe, the speed of change in the Japanese market has been somewhat slower, and in particular, the Japanese market has lagged behind in terms of larger display sizes. Of course, the size of the display is not an indicator of the quality of the HMI, and conversely, there are vehicles wh...

Market & Tech Reports  Updated at: 2025/12/15

brid vehicles (PHVs), contributing to improved fuel efficiency and reduced emissions.   This report focuses on motors with a maximum output of 10kW or more and an operating voltage of 48V or more. This does not include alternators, which are located at the front of the engine and used as starters along with the belt-driven accessories.   For drive motors, the three-phase AC synchronous type with permanent magnets built into the rotor using neod...

Market & Tech Reports  Updated at: 2025/12/09

mponent that is used to obtain the desired output from the output shaft of the power source (mainly the engine), in other words, the rotational speed, torque, and direction of rotation that are appropriate for the driving conditions. Together with the power source, it is an important product that determines the marketability of a model, including its driving performance, fuel efficiency, and driving feel. Therefore, as with engines and drive moto...

Market & Tech Reports  Updated at: 2025/12/08

of the magazine was changed to "ATZ (=Automobiltechnische Zeitschrift: Automotive engineering magazine)". In addition to being published in German, the English edition has been available since 2001. The Elixir ofElectric Mobility Having the right ingredients in the chemistry of the battery is no longer the only decisive factor in the race for future mobility. Developers also need to succeed in transferring knowledge from research into producti...

Market & Tech Reports  Updated at: 2025/12/05

ery SIB Sodium-ion battery ESS Energy storage system Vehicle related BEV Battery electric vehicle (vehicles clearly confirmed to be battery-powered EVs) xEV Electrified vehicle (vehicles that could not be identified as BEVs because some reports referred to electrified vehicles in general terms) HEV Hybrid electric vehicle ICE Internal combustion engine PHEV Plug-in hybrid electric vehicle PF Platform SDV Software defined...

Market & Tech Reports  Updated at: 2025/12/01

h last year, although growth slowed. EV sales in the U.S. in particular fell sharply, due to the expiration of the federal EV tax credit of up to USD 7,500 at the end of September.   At the U.S.-China summit held at the end of October, it was decided to reduce additional tariffs on both sides, and agreements were also reached that affect the entire automotive industry, such as easing restrictions on rare earth exports from China and taking measu...

Market & Tech Reports  Updated at: 2025/11/26

th in Chinese domestic production and exports.   The Chinese automotive industry is transforming from being the manufacturing center of the global automotive industry into a technology and innovation nexus, where electrification, intelligent capabilities, and rapid iteration have become the core determinants of competitive advantage.   According to MarkLines, new vehicle sales volume in the Chinese market increased by 11.4% year-over-year (y/y)...

Market & Tech Reports  Updated at: 2025/11/14

ns), which will hopefully lead to the entry of services from industries other than the automotive industry. By standardizing (commonizing) APIs, applications can be developed regardless of the programming language, and vehicle integration will be possible regardless of the country of manufacture as long as the vehicle is from an OEM that uses a standard API. Conversely, it is also necessary to cooperate with standardization organizations (SDV All...

Market & Tech Reports  Updated at: 2025/11/13

jor divisions: Exeed, Arrizo and Tiggo, Fulwin, and QQ (specializing in small car products). In addition, Shanghai Cosme Automotive Technology Co., Ltd., which conducts R&D on AI as well as components, was established as a wholly-owned subsidiary.   In August, Chery and Huawei signed a partnership agreement for Luxeed 2.0. Luxeed will invest over CNY 10 billion to focus on intelligent driving and electric drive system (batteries, motors, and ele...

Market & Tech Reports  Updated at: 2025/11/11

smartphone connectivity becoming mainstream. Some car navigation manufacturers that have audio brands are also moving in the same direction as last year, selling navigation + high-quality audio by incorporating sub-branded audio brands. Although there are no major changes from the previous model in terms of functionality, each company announced a new model around October last year as the 2024 model.   The following is an overview of the features...

Market & Tech Reports  Updated at: 2025/11/11

cording to a report by GlobalData as of Q3 2025, global light vehicle sales are forecast to increase by 2.5% YoY to 90.99 mn.-Since our previous report, the global LV market forecast has increased markedly over the 2025-26 period as a result of two main considerations: 1) the aforementioned trading agreements reached between the US and its key trading partners; and 2) assumptions surrounding the government incentivization of the Chinese LV market...

Market & Tech Reports  Updated at: 2025/10/29

de. NCAPs in some regions have also taken measures to promote the widespread use of airbags that can handle this, such as adding far-side impact tests. Technology trends   In addition to increasing the number of units installed, the driver's and passenger's airbags are also continuing to evolve in terms of function and performance to meet the safety standards of various countries, including specifications that help protect occupants in the event...

Market & Tech Reports  Updated at: 2025/10/27