technologies from Huawei, Momenta, and others to accelerate localization at China speed. Honda: Promoting the Honda brand across a wide range of products, including motorcycles Mazda: Unveils Year of the Horse Edition of its second NEV model, the EZ-60 Hyundai: IONIQ V unveiled for the first time; launching 20 models in 5 years  The 19th Beijing International Automotive Exhibition (Auto China 2026 ) was held at the China International Exhibitio...

Market & Tech Reports  Updated at: 2026/05/14

itment to its bZ electric range compared with rivals that have aggressively rolled out dedicated EV sub-brands.    Meanwhile, in China, in Q1-Q3, sales volume rose by 7% to 1.3 mn units, mainly driven by its expanding BEV portfolio and growing demand for hybrids. Notably, sales of the bZ3X, which launched in March 2025, have been a key contributor to the automaker’s success in China.    Slower-than-expected BEV adoption in Europe, together ...

Market & Tech Reports  Updated at: 2026/05/12

ent vehicles, with fast charging of drive batteries, research and development of all-solid-state/sodium-ion batteries, and full-stack AI strategies becoming key areas of focus. Furthermore, many manufacturers are accelerating the testing of L3 autonomous driving and L4 Robotaxi vehicles. BYD BYD  launched its new sub-brand, "Linghui". This brand targets the B2B market, such as ride-hailing services and promotes BYD's high-end strategy. The comp...

Market & Tech Reports  Updated at: 2026/05/11

to be mass-produced outside Japan, with 84% local content and production based at Toyota's Ban Pho facility. The model targets over 40,000 annual exports across around 60 markets, including Japan, with 5,000 units planned for Thailand in its first year. The model is priced at THB 1,289,000, with a launch price of THB 1,269,000 available until August 2026.   The Land Cruiser FJ was displayed in both the standard production version and several sp...

Market & Tech Reports  Updated at: 2026/05/08

ctive of the semiconductor industry.   In the power semiconductor industry, the rise of Chinese companies has been phenomenal, and with government subsidies as a tailwind, they are preparing for mass production in all product areas, including IGBTs, MOSFETs, and SiCs. These companies have already launched price reduction offensives that surpass that of major Japanese, U.S., and European manufacturers in terms of price, as well as supply structu...

Market & Tech Reports  Updated at: 2026/05/08

Xiaomi Vision Gran Turismo (VGT) was unveiled for the first time at a motor show in China, and it was revealed that the all-new model YU7 GT will be officially announced at the end of May.   Huawei (Huawei Technologies Co., Ltd.) held the HIMA (Harmony Intelligent Mobility Alliance) Spring Product Launch on April 22, prior to the Auto China 2026 Beijing motor show. In addition to the announcement of various HIMA models such as the AITO M6, the i...

Market & Tech Reports  Updated at: 2026/05/07

ergency services in the event of an accident and provide data feedback to Autoliv. In June 2023, the Autoliv announced airbag technology that applies Bernoulli's principle. A low-power, single-stage inflator is capable of deploying large airbags up to 155 liters. In June 2023, Autoliv announced the launch of its first "Bag-on-bike" airbag for motorcycles (airbag installed in the motorcycle itself). The Bag-on-bike is said to significantly reduce ...

Market & Tech Reports  Updated at: 2026/05/07

les will peak in 2026 before beginning to decline.Japanese OEMs initially planned to produce their BEVs in Japan and transfer the know-how to their overseas production sites. However, given weak BEV sales in Japan, they now plan to import BEVs from overseas plants. For example, Honda Group plans to launch the O Alfa, a new BEV SUV, from its plant in India in 2027. Meanwhile, Nissan also intends to increase its BEV export volumes globally from Chi...

Market & Tech Reports  Updated at: 2026/04/30

medium term. In Japan, since production returned to normal in 2025, similarly high growth is not expected in 2026. In addition, to ease trade tensions, the group has started importing some US-made models into Japan, which will reduce demand for domestically produced versions. In April 2026, Toyota launched the Highlander and Tundra in Japan, importing both from the US.Volkswagen GroupVolkswagen Group’s global LV build is set to fall by 7.4% Yo...

Market & Tech Reports  Updated at: 2026/04/30

mer confidence and resilience in Thailand’s automotive market. Entrance to BIMS 2026 BIMS 2026 venue BIMS 2026 booking results displayedSource: BIMS47 press release   NIO’s high-end compact EV brand, Firefly, marked the brand’s official entry into the Thai market at the show, launching its right-hand drive (RHD) model from THB 799,000. Thailand becomes its second RHD market in Southeast Asia after Singapore, with both servi...

Market & Tech Reports  Updated at: 2026/04/30

iver monitoring system, and OTA (Over-the-Air) update functionality. It is built at the Sanyi Township, Miaoli County plant of Taiwan’s Yulon Motor Co., Ltd.   According to company representative, the BRIA is currently undergoing review and certification by the authorities in preparation for its launch in the Oceania region. Depending on sales performance, the company plans to launch the product in the Japanese market as well, in which case it...

Market & Tech Reports  Updated at: 2026/04/28

nture between Sony Corporation (Sony) and Honda Motor Co., Ltd. (Honda), announced its decision to scale back operations. Following Honda’s announcement on March 12 regarding a revision to its four-wheeler electrification strategy, SHM announced on March 25 that it was halting the development and launch of its BEV Afeela 1 and its second model. After extensive discussions among the three companies regarding the direction of SHM's business, they...

Market & Tech Reports  Updated at: 2026/04/27

train configurations. It will be preferentially installed in flagship models of the Star series, such as the Preface, Monjaro, Starray (4th-generation), and Emgrand (5th-generation). The Monjaro L i-HEV Intelligent Hybrid and the Preface i-HEV Intelligent Hybrid, both of which were exhibited at the launch event, became available for pre-order on April 19. Going forward, Geely plans to fully implement i-HEV Intelligent Hybrid technology across its...

Market & Tech Reports  Updated at: 2026/04/24

ated industries, including mobile network operators, technology vendors, automotive suppliers, startups, investors, and policymakers. The event serves as a platform to present and discuss developments in mobile communications, digital technologies, and industry-related policies.   MWC26 marked the launch of the GSMA’s “IQ Era,” highlighting the growing role of intelligent connectivity in technology and business transformation.  The progra...

Market & Tech Reports  Updated at: 2026/04/23

the leader among emerging manufacturers. XPeng and Xiaomi are also rapidly increasing sales with their main models in the high-volume zones, forming a second group.   The changes in the powertrain configurations of these five companies are closely linked to their monthly sales and product launch timings. As shown in the figure below, from 2023 to 2024, the strong performance of Li Auto’s range extender EVs supported the market share o...

Market & Tech Reports  Updated at: 2026/04/20

ated industries, including mobile network operators, technology vendors, automotive suppliers, startups, investors, and policymakers. The event serves as a platform to present and discuss developments in mobile communications, digital technologies, and industry-related policies.   MWC26 marked the launch of the GSMA’s “IQ Era,” highlighting the growing role of intelligent connectivity in technology and business transformation.   The progr...

Market & Tech Reports  Updated at: 2026/04/17

s LFP587AhCycle life: 10,000 cycles BTR: Graphite anode material compatible with 6C ultra-fast charging   In addition to its booth display, BTR unveiled its "Artificial Graphite T-Max" and "Natural Graphite T-Pro" graphite anode materials, which support 6C ultra-fast charging, at a new product launch event held during the exhibition. BTR "Beyond Speed" new product launch event (Source: Photo by MarkLines)   The product "Artificia...

Market & Tech Reports  Updated at: 2026/04/14

ated industries, including mobile network operators, technology vendors, automotive suppliers, startups, investors, and policymakers. The event serves as a platform to present and discuss developments in mobile communications, digital technologies, and industry-related policies.   MWC26 marked the launch of the GSMA’s “IQ Era,” highlighting the growing role of intelligent connectivity in technology and business transformation.   The progr...

Market & Tech Reports  Updated at: 2026/04/13

,745 3,076 182,000 Mexico Hermosillo Plant Stellantis Fiat Toro S 4,915 1,844 1,746 2,990 59,000 Brazil Pernambuco Plant Stellantis Fiat Strada S 4,474 1,732 1,600 2,737 150,000 Brazil Betim Plant VW Saveiro S 4,474 1,713 1,521 2,752 86,000 Brazil Anchieta Plant (Source: MarkLines - Model Launch Schedules - Pickup truck segment (excluding China))   Pickup trucks (P/U) can be classified into three categories based on size: full-size, m...

Market & Tech Reports  Updated at: 2026/04/13

restore positive growth. In April 2026, there will be 21 working days, down 1 day y/y. Production and sales volumes are expected to maintain a slow recovery, and consumption trends will remain bullish amid the upcoming International Workers’ Day holiday, the Auto China 2026 event, and the earlier launch of new vehicle models. - Maker March 2026(1,000 units) y/y 1 BYD 194 -33.1% 2 Geely 171 -12.2% 3 Changan Auto 114 1.3% 4 FAW-VW 107 ...

Market & Tech Reports  Updated at: 2026/04/10