nveiled at IAA Mobility 2025, embodies Audi's new design philosophy (ELIV 2025 organized by VDI Wissensforum GmbH/slide: Copyright © MarkLines Co., Ltd. All rights reserved )  At the 2025 IAA Mobility Audi showcased its Concept C, which is the first manifestation of `The Radical Next´ design language. It embodies a pure, essential design with no superfluous lines or features and represents a commitment to geometric clarity and athletic min...

Market & Tech Reports  Updated at: 2025/12/12

A8797 chips, with a computing performance of 1,280 TOPS. Intelligent features include an intelligent cabin with a large model, memory and learning capabilities, as well as support for offline use to provide an intelligent experience for all AI situations. In addition, it is equipped with the Vision-Language-Action (VLA) driving support system, which enables driving in all situations "from vehicle position to position". D19    ...

Market & Tech Reports  Updated at: 2025/12/09

noid robot and comparison with a software-defined electric vehicle (34th Aachen Colloquium Sustainable Mobility, organized by © Aachener Kolloquium Fahrzeug- und Motorentechnik GbR, Slides: Copyright © FEV)  On the software side, humanoid robots use a layered architecture that includes large language and vision language action models. This allows them to interpret and respond to human instructions in a general-purpose way.  The presentati...

Market & Tech Reports  Updated at: 2025/12/02

he new concept car “Corsa GSE Vision Gran Turismo,” unveiled at IAA Mobility 2025, and introduced the three stories embedded in the concept.1.    To present the direction of the next-generation Corsa — including its design, performance, and architecture.2.    To showcase the future design language and user experience of the Opel brand.3.    To express how the emotional and sporty DNA of the GSE sub-brand will be carried into the elect...

Market & Tech Reports  Updated at: 2025/11/28

cement in modernizing vehicle electronics and enabling software-defined vehicles. At the Auto Shanghai 2025, Bosch announced that it has secured its first order in China for a high-performance vehicle computer designed to power AI-driven cockpits. Equipped with a SoC, the computer can process large language model data, enabling natural, human-like interaction between driver and vehicle. It also supports over-the-air software updates for new featu...

Market & Tech Reports  Updated at: 2025/11/20

.   By deciding on this API in advance, anyone can develop UX APPs (User Experience Applications), which will hopefully lead to the entry of services from industries other than the automotive industry. By standardizing (commonizing) APIs, applications can be developed regardless of the programming language, and vehicle integration will be possible regardless of the country of manufacture as long as the vehicle is from an OEM that uses a standard...

Market & Tech Reports  Updated at: 2025/11/13

hich enables accurate understanding of the situation by automatically "weighting" the most important information. The company is focusing on improving HMI technology, such as the development of a new technology called Scene Aware Interaction in which the human and the device can converse in natural language. At CES2022, which was the company’s first participation in two years, it introduced various advanced technologies and solutions in the fou...

Market & Tech Reports  Updated at: 2025/11/11

upant protection and collision safety, creating more opportunities for occupant protection component suppliers to play a greater role.   In relation to autonomous driving, the U.S. occupant protection standards, which used to assume the presence of a driver and steering wheel, have been revised to language that does not presume these things, and other changes have been implemented in safety standards and regulations that affect airbag specificat...

Market & Tech Reports  Updated at: 2025/10/27

November 2024 and launched sales in February 2025. The A-segment Instar was launched in Korea in August 2024, in Europe in November 2024, and in Japan in April 2025. The new NEXO with an improved fuel cell stack, unveiled in October 2024, was launched in June 2025. It adopts Hyundai’s new design language called "Art of Steel." At IAA Mobility 2025 in Germany in September 2025, the compact EV Concept THREE was unveiled. Concept THREE a...

Market & Tech Reports  Updated at: 2025/10/23

ain controller IPU14 was also on display. Equipped with the Nvidia DRIVE AGX Thor, it can support L3 conditional autonomous operation and L4 autonomous operation in some scenarios. Based on the safety-certified NVIDIA DriveOS, DRIVE AGX Thor optimizes the role of the Transformer engine, large-scale language model (LLM), visual language model (VLM), and generative AI for the automotive market. IPU14 domain controller IPU14 domain controller...

Market & Tech Reports  Updated at: 2025/10/16

erteventura, Spain. Its copper-colored rock reflects CUPRA’s signature style, while its rugged form inspires the car’s materials and textures.   The showcar is built to maximize driver focus and create a unique, emotional driving experience. It embodies CUPRA’s brand vision and future design language, blending human and machine in harmony to deliver the ultimate expression of driving passion and emotion.   It is built on Volkswagen Group...

Market & Tech Reports  Updated at: 2025/10/02

e. V., Photo upper left: Copyright © Audi AG, further photos: Copyright © MarkLines Co., Ltd. All rights reserved)   Internally, Audi refers to this upcoming TT-inspired electric sports car as an “identity builder” – a new embodiment of the brand's vision, characterized by a new design language, state-of-the-art technology, and sophisticated hardware, and intended to build on the success of the legendary TT.   The Audi Concept C is ...

Market & Tech Reports  Updated at: 2025/09/22

rated sensors in headlights and rear lamps can detect human motion, allowing control of vehicle functions by means of simple hand movements. In addition, the light can be used for visual communication to provide feedback to the user.   By enhancing voice recognition with AI and NLP precise natural language commands can be given that work effectively even in noisy environments.   The combination of gestures, speech and light as exterior HMI not ...

Market & Tech Reports  Updated at: 2025/08/08

nsformers) on multiple standard vision tasks such as object detection and instance segmentation, achieving 2.8x speed improvement and 87% GPU memory savings. Horizon Senna architecture The Horizon Senna architecture is a multimodal large-scale model and integrates an end-to-end model and a Vision-Language Model (VLM). These two systems work together to share surrounding sensor information and high resolution map information. The VLM transfers h...

Market & Tech Reports  Updated at: 2025/08/05

regardless of the driving condition and is able to react quickly to wet road conditions. Combined software and hardware-based road perception technology solutions   The combined software and hardware-based solutions include camera based estimators, optical sensors and tire-mounted sensors. Vision Language Models (VLMs) provide a state-independent surface estimation method for road surface classification that needs to be optimized for real-time ...

Market & Tech Reports  Updated at: 2025/08/04

story, and automation/monitoring of shutdowns, monitoring, charging, and changes) (Figure 10).   CI/CD*: Continuous Integration/ Delivery & Deployment   It illustrates the state of AI-assisted development across the entire Xcelerator digital platform. In particular, the application of large-scale language models has been shown to provide industrial-grade AI in machine learning, planning/decision-making, computer vision, and agent functions (Fig...

Market & Tech Reports  Updated at: 2025/08/01

o the principles of high quality and redundant design. Key systems such as braking, steering and battery are equipped with protection mechanisms to ensure driving safety. Examples include dual brake configurations, battery safety protection, and U-turn stops.  Design adopts the "shark head" design language. It combines technology, sportiness and aerodynamics, and inherits Toyota's consistent comfort and strengths such as excellent visibility, ea...

Market & Tech Reports  Updated at: 2025/07/22

China’s Emerging EV Automakers: Leapmotor, Li Auto, XPeng Leapmotor’s partnership with FAW, Li Auto’s first BEV, XPeng-developed in-vehicle semiconductors Summary Sales volume by model - January to May 2025 Leapmotor: Developing its architecture in-house, expanding international markets with Stellantis Li Auto: First BEV model equipped with the VLA(Vision-Language-Action model) autonomous driving architecture XPeng: Developing E/E architect...

Market & Tech Reports  Updated at: 2025/07/14

dia and AMD are the most important chip suppliers. Pony AI uses Nvidia’s Drive Orin platform. High performance GPU chips have restrictions on China sales.       The next table summarizes the technology used by Pony AI with key products included. Pony AI uses AI-based technology including large language models (LLM) for its AV system architecture. It is also using End-to-End autonomy, the latest approach to implement AV systems. In E2E, the A...

Market & Tech Reports  Updated at: 2025/07/03

eas of TTDC are intellectual property (IP) and measurement control solutions. The IP side of TTDC is involved in the collection and analysis of information on automotive technology developments globally, and provides services such as consulting for research planning, applying for patents in foreign languages, and technical translation.   In recent years, the use of generative AI has been increasing in the automotive industry, and at this year's ...

Market & Tech Reports  Updated at: 2025/06/30