tions that can be linked with the cloud as needed. Furthermore, the company has embedded technology capabilities to achieve high performance within limited resources. (Figure 4) Edge AI Solution*: This exhibit showcases solutions provided by NTT DATA MSE Corporation. SLM/LLM**: SLM stands for Small Language Model, LLM for Large Language Model. Compared to LLMs, SLM models are smaller in size, lightweight, and low-cost, making them suitable for us...

Market & Tech Reports  Updated at: 2026/03/30

. Zeekr 009 - The display vehicle is equipped with G-ASD H7.  All G-ASD versions utilize Geely's World Action Model (WAM), a world behavior model capable of continual evolution that acts as the vehicle's unified intelligence system. WAM is comprised of four aspects: a multimodal large language model which interprets complex instructions and provides overall guidance, an action expert which generates specific vehicle control commands...

Market & Tech Reports  Updated at: 2026/02/20

early vehicle systems could be based on simple logic because they handled only a few functions. However, with the explosion of available features, writing rules for every scenario becomes impossible. Instead, BMW looks toward agentic AI—systems that decompose tasks, use memory, and rely on Large Language Model (LLM) reasoning to make decisions dynamically. While LLMs offer powerful capabilities, they are too computationally heavy for in-vehicl...

Market & Tech Reports  Updated at: 2026/02/18

chnology Co., Ltd., a joint venture between BAIC Group and Horizon Robotics, was established at the end of December. The joint venture will focus on core technologies for autonomous driving. Great Wall Motor    At the Auto Guangzhou 2025 motor show, Great Wall Motor (GWM) introduced a VLA (Vision-Language-Action) large model for assisted driving, as well as Coffee Pilot Master (CP Master), a next-generation assisted driving system built on this...

Market & Tech Reports  Updated at: 2026/02/09

in the U.S. in the spring of 2026. Pioneer demonstration vehicle for Sphera In-vehicle assistant system based on Amazon's Alexa+   At CES 2026, Amazon demonstrated its next-generation in-vehicle assistant system based on the new Alexa+ architecture. Alexa+ combines more than 70 large language models (LLM) and agentic capabilities and is powered by the Amazon Bedrock generative AI service. With the increased number of LLM, the upgra...

Market & Tech Reports  Updated at: 2026/02/02

eb, TV, print and analysts.   The next table is a summary of NVIDIA’s announcements and information with focus on auto impact. For the AV industry, NVIDIA’s Alpamayo AV platform was the most important announcement at CES. NVIDIA described it as the first AI model with reasoning based on Vision Language Action (VLA) or using chain-of-thought reasoning strategy. Alpamayo also has simulation capabilities and comes with a physical AI open data s...

Market & Tech Reports  Updated at: 2026/01/30

e-scale model as its core. Tianshu intelligence VLA large-scale model and AIEV architecture   Algorithm architecture continues to evolve from modularized → end-to-end → multimodal, eventually achieving evolution beyond human imitation to surpass humans. Changan is proposing a multimodal Vision-Language-Action (VLA) Model for intelligent vehicles (AIEV). Its technical features include multimodal perception, anthropomorphic driving, natural in...

Market & Tech Reports  Updated at: 2026/01/27

0,000 units.   At Omoda & Jaecoo’s booth, attention extended beyond the Omoda and Jaecoo models, which are both sub-brands of Chery Automobile, to a trio of striking concept vehicles under the wider Chery portfolio. These included the Omoda 4 SUV, showcasing a futuristic “Cyber Mecha” design language; the Chery Exeed Tianji, a six-seat SUV concept equipped with REEV capability; and the Chery Exlantix ET9, a sedan concept also featuring REE...

Market & Tech Reports  Updated at: 2026/01/16

on display included the AMG-GT XX concept car, the Vision Iconic concept car, and the all-new electric CLA. The all-new electric CLA was launched in November 2025 and is being assembled by Beijing Benz Automotive Co., Ltd. (Beijing Benz). electric CLA   The all-new electric CLA adopts the design language of the electric digital age, with a body size of 4,763mm in length × 1,836mm in width × 1,471mm in height, with a wheelbase of 2,830mm. Thi...

Market & Tech Reports  Updated at: 2026/01/05

al roads, with the test area covering all expressways and freeways in Shenzhen. On the same day, XPeng Motors was also reported to have begun public road testing of Level 3 autonomous driving in Guangzhou. At its technology event held in 2025, Xpeng Motors unveiled its second-generation VLA (Vision-Language-Action) model with L4 autonomous driving capabilities, which is scheduled to be installed in mass-produced vehicles in the first quarter (Q4)...

Market & Tech Reports  Updated at: 2025/12/26

urers such as BMW, Mercedes-Benz, Ford, and GM, and is driving the digital and intelligent transformation of the automotive industry through its innovative products.   The company is combining the cognitoAI frame with the Snapdragon platform to integrate on-premise deployment capabilities of large language models, situation sensing capabilities, and interface extension capabilities. This will accelerate the development of the cockpit into a "lea...

Market & Tech Reports  Updated at: 2025/12/24

nveiled at IAA Mobility 2025, embodies Audi's new design philosophy (ELIV 2025 organized by VDI Wissensforum GmbH/slide: Copyright © MarkLines Co., Ltd. All rights reserved )  At the 2025 IAA Mobility Audi showcased its Concept C, which is the first manifestation of `The Radical Next´ design language. It embodies a pure, essential design with no superfluous lines or features and represents a commitment to geometric clarity and athletic min...

Market & Tech Reports  Updated at: 2025/12/12

A8797 chips, with a computing performance of 1,280 TOPS. Intelligent features include an intelligent cabin with a large model, memory and learning capabilities, as well as support for offline use to provide an intelligent experience for all AI situations. In addition, it is equipped with the Vision-Language-Action (VLA) driving support system, which enables driving in all situations "from vehicle position to position". D19    ...

Market & Tech Reports  Updated at: 2025/12/09

noid robot and comparison with a software-defined electric vehicle (34th Aachen Colloquium Sustainable Mobility, organized by © Aachener Kolloquium Fahrzeug- und Motorentechnik GbR, Slides: Copyright © FEV)  On the software side, humanoid robots use a layered architecture that includes large language and vision language action models. This allows them to interpret and respond to human instructions in a general-purpose way.  The presentati...

Market & Tech Reports  Updated at: 2025/12/02

he new concept car “Corsa GSE Vision Gran Turismo,” unveiled at IAA Mobility 2025, and introduced the three stories embedded in the concept.1.    To present the direction of the next-generation Corsa — including its design, performance, and architecture.2.    To showcase the future design language and user experience of the Opel brand.3.    To express how the emotional and sporty DNA of the GSE sub-brand will be carried into the elect...

Market & Tech Reports  Updated at: 2025/11/28

cement in modernizing vehicle electronics and enabling software-defined vehicles. At the Auto Shanghai 2025, Bosch announced that it has secured its first order in China for a high-performance vehicle computer designed to power AI-driven cockpits. Equipped with a SoC, the computer can process large language model data, enabling natural, human-like interaction between driver and vehicle. It also supports over-the-air software updates for new featu...

Market & Tech Reports  Updated at: 2025/11/20

.   By deciding on this API in advance, anyone can develop UX APPs (User Experience Applications), which will hopefully lead to the entry of services from industries other than the automotive industry. By standardizing (commonizing) APIs, applications can be developed regardless of the programming language, and vehicle integration will be possible regardless of the country of manufacture as long as the vehicle is from an OEM that uses a standard...

Market & Tech Reports  Updated at: 2025/11/13

hich enables accurate understanding of the situation by automatically "weighting" the most important information. The company is focusing on improving HMI technology, such as the development of a new technology called Scene Aware Interaction in which the human and the device can converse in natural language. At CES2022, which was the company’s first participation in two years, it introduced various advanced technologies and solutions in the fou...

Market & Tech Reports  Updated at: 2025/11/11

upant protection and collision safety, creating more opportunities for occupant protection component suppliers to play a greater role.   In relation to autonomous driving, the U.S. occupant protection standards, which used to assume the presence of a driver and steering wheel, have been revised to language that does not presume these things, and other changes have been implemented in safety standards and regulations that affect airbag specificat...

Market & Tech Reports  Updated at: 2025/10/27

November 2024 and launched sales in February 2025. The A-segment Instar was launched in Korea in August 2024, in Europe in November 2024, and in Japan in April 2025. The new NEXO with an improved fuel cell stack, unveiled in October 2024, was launched in June 2025. It adopts Hyundai’s new design language called "Art of Steel." At IAA Mobility 2025 in Germany in September 2025, the compact EV Concept THREE was unveiled. Concept THREE a...

Market & Tech Reports  Updated at: 2025/10/23