thereby improving driver attention and reaction time. AR systems also adapt to environmental conditions and improve visibility in low light or bad weather. Examples： Although AR HUDs are still quite advanced and not yet widely used, they can already be found in mainstream vehicles such as the VW ID.3 and ID.4. These are supplied by LG Electronics Inc. The Audi Q4 e-tron is also available with an optional AR HUD from LG Electronics. In the A...

Market & Tech Reports  Updated at: 2025/11/20

IAA Mobility 2025: Europe’s next-gen mobility VW, CUPRA, Opel, Renault: From concepts to urban icons Summary CUPRA: Tindaya Showcar Opel: Opel Corsa GSE Vision Gran Turismo and Mokka GSE Renault: Clio E-Tech Full Hybrid Volkswagen: ID. CROSS Concept, ID. EVERY1, T-Roc   From September 8 to 14, 2025, the IAA MOBILITY took place in Munich for the third time.   The trade show at the Messe München exhibition grounds was open to industry professi...

Market & Tech Reports  Updated at: 2025/10/02

HMI Comparison of 6 BEV Models - Major C-segment SUVs Toyota bZ4X, Nissan ARIYA, VW ID.4, Volvo C40 Recharge, Hyundai Ioniq 5, BYD ATTO 3 Summary Overview of 6 SUV-style BEVs Center display Meter Steering switches Shifter Air conditioner switch Comparison of HMI concepts Future direction of HMI   Today's automobiles are undergoing a major transformation with automation, electrification, and connectedness. Along with this, there has been an unpre...

Market & Tech Reports  Updated at: 2024/03/28

IAA Mobility 2023: European OEMs (2) VW, Audi, Cupra, Lucid, Ford Summary VW: New models from ID. family, ID. GTI Concept and ID.7 Audi: Premiere of the Q6 e-tron Cupra: Tavascan, Raval and DarkRebel concept, high-performance with full-electric sustainability Lucid: Unveiling the exclusive Lucid Air Midnight Dream Edition Ford: German premiere of the Mustang Mach-E Rally, newly unveiled electrified models for the European market IAA Mobil...

Market & Tech Reports  Updated at: 2023/10/18

IAA Mobility 2023: HMI in European and Chinese Cars Displays, steering wheel switches, shifters, and monitoring systems Summary Concept car HMI (BMW, Mercedes-Benz) HMI of European and U.S. automakers (VW, Mercedes-Benz, MINI, Renault, Ford, Opel) HMI from emerging EV automakers (Smart, Polestar, Avatr, Leapmotor) HMI for major Chinese OEM brand vehicles HMI technology topics (pillar-to-pillar display, mirror-integrated driver monitoring technolo...

Market & Tech Reports  Updated at: 2023/10/06

floating on the instrument panel in the driver’s field of view and thus visually detached. Mercedes-Benz E-Class (2023/Autumn~)Type 5 Floating meter cluster display combined with a seamlessly integrated IVI and co-driver display (Photos: © Mercedes-Benz Group AG) Figures 5 and 6   Volkswagen ID.7 The ID.7 is the first electric model from Volkswagen for the upper medium D-segment and is planned to enter the market by the end of 2...

Market & Tech Reports  Updated at: 2023/09/14

% 183 104 76.0% 4 Qin Plus DM-i BYD 31 11 181.8% 116 71 63.4% 5 Dolphin BYD 29 6 383.3% 129 48 168.8% 6 Yuan PLUS/ ATTO 3 BYD 26 12 116.7% 119 38 213.2% 7 Aion S GAC Aion 25 11 127.3% 92 31 196.8% 8 Aion Y GAC Aion 19 8 137.5% 70 32 118.8% 9 Wuling Bingo Wuling 18 - -% 44 - -% 10 ID.4 VW Group 15 10 50% 50 41 22% *Wuling is part of the GM Group.   Continuing from the previous month, the Tesla Model Y (82,000 units) and Model 3 (...

Market & Tech Reports  Updated at: 2023/06/23

6.9% 3 Song DM/ Song PLUS DM BYD 33 22 50.0% 120 58 106.9% 4 Qin PLUS DM-i BYD 30 14 114.3% 55 47 17.0% 5 Dolphin BYD 30 10 200.0% 70 30 133.3% 6 Yuan PLUS/ATTO 3 BYD 29 10 190.0% 64 17 276.5% 7 Aion S GAC Aion 26 7 271.4% 47 17 176.5% 8 Aion Y GAC Aion 13 10 30.0% 30 19 57.9% 9 ID.4 VW Group 12 9 33.3% 27 26 3.8% 10 Lumin Changan 11 - -% 30 - -%   The Tesla Model Y took the top spot, while the Model 3 increased in volume and...

Market & Tech Reports  Updated at: 2023/04/25

Motor Bella 2021: OEMs expand EV model lineup in response to market demand Pickups include Ford Maverick, F-150 Lightning ,Toyota Tundra; SUVs include GMC Hummer EV, VW ID.4 Summary Ford's shows electrified range with hybrid Maverick, BEV F-150 Lightning and Mustang Mach-E Volkswagen contrasts practicality and performance with ID.4 and Audi e-tron GT GM shows future model and technologies based on Ultium platform Toyota Tundra, Sienna and Jeep Wr...

Market & Tech Reports  Updated at: 2021/11/04

VW Group (Part 1): Investing EUR 73 billion in EV, HV and digitalization in 2021-2025 Producing battery cells with Northvolt, increasing in-house software development Summary Electrification strategy: launching VW ID.4 in late 2020, Audi Q4 Sportback e-tron in 2021 Converting plants in Europe, China and US to EV plants: manufacturing battery cells in-house Autonomous driving technology: investing USD 2.6 billion in Ford’s subsidiary Argo AI Inc...

Market & Tech Reports  Updated at: 2021/02/01