ivergence between domestic sales and exports to contrasting demand drivers. Domestic growth was supported by EV-related incentives under the EV 3.0 and EV 3.5 frameworks, alongside improved consumer sentiment driven by bookings from the 2026 Bangkok International Motor Show. In contrast, ICE pickup truck sales remained weak due to tight lending conditions, subdued purchasing power, and high household debt. Meanwhile, export performance was weighe...

Market & Tech Reports  Updated at: 2026/05/21

ew vehicle.   Given these circumstances, it is highly likely that HEVs will continue to maintain their position in the U.S. for the foreseeable future as an affordable means of electrification that balances fuel efficiency and convenience. Sales volume trend of passenger cars and light-duty trucks by powertrain in the USA(Source: MarkLines U.S. Sales Volume by Model) xEV Sales Share by OEM: Japanese OEMs captured roughly 70% of HEV sa...

Market & Tech Reports  Updated at: 2026/05/19

les in China, while the Corolla, a C-segment sedan, has a high proportion of sales in North America and Europe.   The Yaris and Yaris Cross, both B-segment (compact car) models, have a high proportion of sales in Europe, with sales in Japan accounting for about 20% of their total sales. The pickup truck Tacoma and Tundra are offered in North America and the Hilux in ASEAN. The MPV Sienna is offered in China and North America, and the Innova in A...

Market & Tech Reports  Updated at: 2026/05/12

id battery" has been installed in a real vehicle on the drive battery industry platform under the FAW Group. The specific capacity of the cathode exceeds 300mAh/g, more than twice that of a high-performance LFP battery. FAW Jiefang's (FAW Jiefang Automotive Co., Ltd.’s) liquid hydrogen heavy-duty truck has begun its first public road vehicle demonstration run in China. Chery AI intelligence enters the 2.0 (AI+) era as Chery announces its "Ful...

Market & Tech Reports  Updated at: 2026/05/11

also equipped with Armour Guard battery protection, while DC fast charging (CCS2) supports 20–80% charging in approximately 60 minutes at up to 50 kW. Isuzu's press stage Isuzu D-MAX EV Isuzu MU-X RS: specialized TOP SECRET edition Isuzu D-MAX specialized Challenge Race Truck edition (by Tera Engineering) Yuu chan the mascot stood out in a 3D display, noticeable from neighboring booths.   Nissan highlighted the l...

Market & Tech Reports  Updated at: 2026/05/08

being, it is more practical to design and roll out V2X services with a focus on V2N. The regulatory framework for the ITS band (5.9GHz band) used for V2V and V2I requires continued monitoring. Currently, as the mandatory adoption of ADAS is being phased in starting with commercial vehicles, bus and truck OEMs and component suppliers are expected to see an increase in testing and compliance work for sensors, ECUs, and HMIs. Indonesia Overview of ...

Market & Tech Reports  Updated at: 2026/05/07

ght 3,000mm; wheelbase: 4,370mm. It is equipped with features such as dual sliding doors, digital mirrors, a forward collision warning system, electronically controlled air suspension, and a driver monitoring system. This model, which is being jointly developed by Foxtron and MFTBC (Mitsubishi Fuso Truck and Bus Corporation), is based on the Model U. Model U   At this expo, Foxconn showcased a variety of solutions under the theme "Ver...

Market & Tech Reports  Updated at: 2026/04/28

taking into account the changing business environment and preparing for an era where advanced driver assistance systems will become mainstream.   On April 1, ARCHION Corporation, the new holding company established through the management integration of Hino Motors, Ltd. (Hino) and Mitsubishi Fuso Truck and Bus Corporation (Mitsubishi Fuso), was listed on the Tokyo Stock Exchange Prime Market. In accordance with the business integration agreemen...

Market & Tech Reports  Updated at: 2026/04/27

specifications mandated by the Japanese government. Crown FCEV H2 Taxi Display panel for FC Taxi   Toyota exhibited three third-generation FC systems announced in February 2025, as well as a FC system for BMW.   The lineup consists of three types: 300 kW for large commercial vehicles (trucks, buses, etc.), 110 kW for passenger cars, and 150 kW for general-purpose vehicles. 3rd generation FC system (300kW)3rd generation FC s...

Market & Tech Reports  Updated at: 2026/04/22

riority. 32A6R6B cellEnergy density: 185Wh/kgCharging time: approximately 25 minutes(10%-80% SOC) 63U184B cellEnergy density: 190Wh/kgCharging time: approximately 20 minutes(15%-85% SOC) 50L8A5B cellEnergy density: 190Wh/kgCharging time: approximately 10 minutes(10%-80% SOC) SAIC light truck hydrogen fuel cell cold chain vehicle, and SAIC Maxus's EV/delivery vehicle series   In the commercial vehicle sector, SAIC Motor showcased a 4...

Market & Tech Reports  Updated at: 2026/04/14

Pickup Truck Market Analysis The number of competing mid-size models is increasing Summary Global sales trends of pickup trucks (P/U) Pickup truck (P/U) sales by model Electric pickup truck (P/U) China's pickup truck (P/U) market   Pickup trucks (P/U) are an unfamiliar segment in Japan, but there are markets where they hold a significant share depending on the country or region. In terms of P/U sales volumes for 2025, the U.S. accounts for the ...

Market & Tech Reports  Updated at: 2026/04/13

es, batteries, and powertrains. The plant has already received orders for 100,000 units destined for Argentina and Mexico. Great Wall Motor has acquired a former Mercedes-Benz plant, started production there, and is pushing forward with the introduction of hybrid electric vehicles (HEVs) and pickup trucks. Chery Automobile Co., Ltd. (Chery) maintains stable production capacity through its partnership with CAOA, an automotive company that operates...

Market & Tech Reports  Updated at: 2026/04/08

this event will increase by 10% compared to the previous event.   According to an analysis by the Federation of Thai Industries (FTI), the decline in February sales was mainly due to a slowdown in electric vehicle demand following the end of the government's EV3.0 incentive scheme. Sales of pickup trucks and ICE-powered passenger cars also decreased due to the economic downturn and stricter lending conditions resulting from declining purchasing ...

Market & Tech Reports  Updated at: 2026/03/27

here are four locations in Jakarta. BJ30e BJ30e  BJ40 Plus X55 II DFSK/SERES   The displayed vehicles consisted of three models: the Seres E1, Super Cab, and Gelora E. The Seres E1 comes in a special Black Edition paint, while the Super Cab is available in camper and light truck versions. There were no new models on display this time.   Production takes place at PT. Sokonindo Automobile in Cikande in western Jakarta. Th...

Market & Tech Reports  Updated at: 2026/03/27

s not currently widely used in large commercial vehicles, there is a technology trend towards skipping the step of adopting a standalone electric power steering system and instead adopting an integrated drive-by-wire system directly. It will start with drive-by-wire control systems, then move on to truck platooning and autonomous driving on highways (Highway Pilot). The brakes on commercial vehicles originally used an air valve system, and were c...

Market & Tech Reports  Updated at: 2026/03/24

tified for safety in the U.S. without additional testing for Japanese domestic sales. This will facilitate efforts by Japanese automakers, such as Toyota, that are considering importing U.S.-produced vehicles into Japan. Toyota is considering importing the mid-size sedan Camry, the full-size pickup truck Tundra, and the Highlander mid-size SUV. Also under consideration are Honda's mid-size pickup truck Ridgeline and mid-size SUV Pilot, as well a...

Market & Tech Reports  Updated at: 2026/03/03

Chinese OEMs Dominate BEV Market in Thailand with Over 20% Share Rapid growth of NEVs, expanding product lineup from SUVs to pickup trucks Summary Chinese vehicle sales grow 5.2 times in 5 years Analysis of sales volume by OEM: Chinese OEMs enter Top 5, Japanese OEM volume shrinks NEV Ranking: Chinese OEMs lead the way in BEVs and PHEVs Product trends: From compact EVs to a full-scale product lineup Switching from exporting Chinese-made models to...

Market & Tech Reports  Updated at: 2026/02/24

to 621,166 units. December alone recorded 75,121 vehicles sold, nearly matching the more than 75,000 bookings generated at the December 2025 Motor Expo.   Growth was supported by higher registrations of electrified vehicles, particularly in the final month of EV 3.0 incentives. In contrast, pickup truck sales remained subdued amid tight lending, high household debt, and cautious consumer spending. At the same time, improved financing conditions ...

Market & Tech Reports  Updated at: 2026/02/20

5, 2025) China Chilltech Auto Parts Plastic parts for vehicles Frel Filter System Air filters for machinery and vehicles GAC Energy Technology (Thailand) Service centers for repairing used electric vehicle batteries Jiatai Industrial Technology (Thailand) Chassis for forklifts and chassis for trucks Mingyang Autoparts (Thailand) Vehicle parts and plastic components used for the interior and exterior of automobiles Quark Manufacturing (T...

Market & Tech Reports  Updated at: 2026/02/17

n the online exhibitor list. The right column is data from exhibitor descriptions, CES 2026 presentations or the company’s website information.   Eight of the companies are based in the U.S. and are mostly focused on robotaxis including May Mobility, Uber, Waymo and Zoox. Kodiak was the only robotruck company with a booth. May Mobility only had hospitality suites for meetings with customers and related activities. May Mobility has completed ov...

Market & Tech Reports  Updated at: 2026/01/30