D SE START-UP LOUNGE: This track explored how to shape the future of HMI with reliable, cost-effective, and contemporary products. Holographic Windshield Display tesa SE   This approximately 900-page report summarizes HMI trends in production vehicles based on surveys of around 100 models from Japan, Europe, the U.S., China, and Korea conducted at global motor shows and exhibitions by HMIpro Inc.. Dr. Zaiyan GongCEO of AMMI Intel...

Market & Tech Reports  Updated at: 2026/07/24

elling rate increased to 16.7 mn units/year in June, from 16.3 mn units/year in May. As was the case in May, results were slightly flattered by a weaker 2025 comparison base, but we also have to balance this against the current backdrop of low consumer confidence and inventory problems for some key models. For the first six months overall, sales decreased by 2.9% YoY, though this was a commendable result under the circumstances. Transaction price...

Market & Tech Reports  Updated at: 2026/07/22

atform Strategy The table can be scrolled left and right. Target players Representative partners Specific strategies and collaboration styles European luxury cars and traditional OEMs Mercedes-Benz, Jaguar Land Rover Going beyond being merely a parts supplier, NVIDIA is exploring new revenue models through software updates in collaboration with OEMs. Emerging EV Manufacturers in China BYD, NIO, XPeng, Li Auto For emerging players for who...

Market & Tech Reports  Updated at: 2026/07/22

iangong, and Hongqi Golden Sunflower   At the 19th Beijing International Automotive Exhibition (Auto China 2026), the BAIC Group exhibited vehicles from its brands such as ARCFOX, BJ (Beijing Off-Road), BAIC, and Stelato, as well as concept cars equipped with smart cockpits.  FAW Hongqi exhibited models from its Hongqi brand sub-brands, including "Hongqi," "Hongqi Tiangong," and "Hongqi Golden Sunflower," as well as a variety of powertrain mode...

Market & Tech Reports  Updated at: 2026/07/22

Japanese OEMs in China: Procurement and Partnership Strategies for Competitiveness Introduction I. BEV sales and challenges of Japanese OEMs in the Chinese market. II. Comparison of BEV models from Japanese OEMs entering the Chinese market III. Comparison of the supply chains of four major Japanese BEV models IV. Strategic transformation of Japanese suppliers required in the Chinese BEV market For Japanese OEMs, determining how to localize or gl...

Market & Tech Reports  Updated at: 2026/07/21

had previously been a tendency to opt for complex solutions to enhance the in-car environment, the emergence of low-cost AI has broadened the scope of its adoption. These trends can be summarized in the following comparison table. The table can be scrolled left and right Until now From now Models equipped(Market) The focus is on luxury cars, primarily in the D-segment and above. Cost reduction has made it possible to introduce the produc...

Market & Tech Reports  Updated at: 2026/07/16

reo vision   Subaru (Subaru Corporation) showcased its application of AI technology to stereo camera recognition in the JSAE special exhibition area. Combining AI with stereoscopic vision for 3D perception is expected to bring us closer to human-like environmental perception. The combination of 3D models based on distance point cloud data and AI has reportedly improved the accuracy of recognizing the vehicle's surrounding environment. Ne...

Market & Tech Reports  Updated at: 2026/07/15

Mercedes-Benz’s and BMW's Strategic Models for China Localizing the MB.OS platform and next-generation technologies Summary Mercedes-Benz: World premiere of the GLC BEV and debut of the next-generation S-Class sedan in China BMW: Launches China-exclusive electrified vehicle models, intelligent technology enters AI era   At the 19th Beijing International Automotive Exhibition (Auto China 2026 motor show) held from April 24 to May 3, 2026, Merce...

Market & Tech Reports  Updated at: 2026/07/14

collaboration with Arene, enable high-speed and precise voice control, as well as the integration of navigation and temperature control UI (user interface). Toyota RAV4 This approximately 900-page report summarizes HMI trends in production vehicles based on surveys of around 100 models from Japan, Europe, the U.S., China, and Korea conducted at global motor shows and exhibitions by HMIpro Inc..   One of the quality indicators...

Market & Tech Reports  Updated at: 2026/07/13

s exhibiting electric air compressors and power steering systems for commercial BEVs (trucks and buses).   The EAC-1 and EAC-2 electric air compressors for commercial vehicles are installed in large BEV commercial vehicles and used to power auxiliary pneumatic equipment.   The venue showcased two models: the EAC-1, an air-cooled compressor powered by AC380V with an operating pressure of 10 bar, and the EAC-2, a liquid-cooled compressor with a p...

Market & Tech Reports  Updated at: 2026/07/09

its. The monthly selling rate accelerated 6.7% MoM to 1.65 mn units/year. With June’s strong result, YTD sales are now positive for the first time in 2026, up 1.8% compared to the first six months of 2025. Sales are being supported by purchase subsidies and incentives as well as newer, affordable models, such as the Renault 5. The UK PV market grew over 11.0% YoY, as registrations climbed to 213k units. The monthly selling rate improved by 2.6%...

Market & Tech Reports  Updated at: 2026/07/08

er, Inceptio Technology  Inceptio Technology presented its Level 4 autonomous heavy-duty truck strategy, arguing that large-scale real-world operational data—not simulation alone—will be decisive in determining which companies commercialize autonomous trucking at scale. Generative AI and world models can reduce development cost and accelerate validation, but Inceptio emphasized that they must be grounded in massive, high-quality real-world d...

Market & Tech Reports  Updated at: 2026/07/03

Chery: Expanding Its Global Model Lineup; In-House Battery Development From the Auto China 2026 Summary Chery: Showcases 5 concept car models, pre-orders for the Fulwin A9 begin EXEED: World premiere "X-Concept" concept car and full-size SUV EX9 JETOUR: First joint exhibit with South East Motor, showcasing its full lineup Zongheng: World premiere of the F700 and R700 iCAR: World premiere of ROBOX concept car Lepas: Unveiling its NEV strategy and ...

Market & Tech Reports  Updated at: 2026/07/03

or Powertrains and Automotive Technology (IFA), Vienna University of Technology; Photo: Copyright © Porsche AG)   Beyond the physical cooling design, the system relies on advanced monitoring and control. Temperature sensors continuously track the condition of the battery, and simulation-based models ensure precise and reliable thermal regulation.   In addition, a heat pump system is used to efficiently utilize waste heat from the vehicle, ...

Market & Tech Reports  Updated at: 2026/07/01

ital International Exhibition Center in Beijing. On the eve of the motor show, the Volkswagen Group (VW) held the “Volkswagen Group Night” under the theme “'WE DELIVER” and showcased the results of its “In China, for China”' strategy. The company plans to launch more than 20 electrified models in 2026 and 50 models by 2030. At the motor show, joint venture brands such as SAIC VW, FAW-VW, and VW Anhui displayed a proactive stance, with...

Market & Tech Reports  Updated at: 2026/06/29

sales volume in China has recovered to over 1 million units, and the market share has reached a record high of 72.0%. While overall domestic sales in China, including ICE-powered vehicles, are sluggish due to changes in NEV (New Energy Vehicle: BEV, PHEV, FCEV) policy and market structure, new BEV models are driving increased sales of xEVs, in part due to rising fuel prices. Furthermore, exports from China continue to increase, and BEVs from Chi...

Market & Tech Reports  Updated at: 2026/06/29

mpers are crushed and re-pelletized to create recycled material, which is then reused. Because recycled bumpers contain a variety of paint colors, the recycled material has the characteristic of exhibiting a granular pattern. Honda viewed this characteristic as a design feature unique to its latest models and used it to create a design for the front grille pattern that showcases the individual variations inherent in recycled materials.   The dec...

Market & Tech Reports  Updated at: 2026/06/24

often connected using busbars and fastened to terminal blocks with screws. However, by replacing the busbar connection with a connector, the screw fastening process becomes unnecessary, which is expected to reduce assembly time.   Although it is currently under development and there were no actual models at the expo, the company exhibited concept panels. Busbar to board connector (concept exhibit) Takagi Seiko Corporation: Highly airt...

Market & Tech Reports  Updated at: 2026/06/23

Auto China 2026: Great Wall Motor Five brands unveil new models; the new Guiyuan Platform supports five types of powertrains Summary WEY: First 6-seater SUV V9X, new Gaoshan series TANK: The new TANK 700 Haval: Raptor PLUS off-road capable SUV Poer: Electrified pickup truck Poer Hi4-T ORA: ORA 5 Hybrid Core technologies including the new Guiyuan Platform, the Hi4 powertrain family, and the new Super V8 Engine   The 19th Beijing International Aut...

Market & Tech Reports  Updated at: 2026/06/23

the second highest result last month. South America Brazilian Light Vehicle sales totaled 264k units in May, up by 23.3% YoY. The selling rate surged to 3.25 mn units/year in May, from 2.95 mn units/year in April, the strongest rate since January 2015. As Chinese OEMs flood into the market, their models are proving extremely popular with a range of buyers, from rideshare drivers, to those who are simply looking for an affordable option, capturi...

Market & Tech Reports  Updated at: 2026/06/23