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Electrified Vehicle (xEV) Sales Monthly Report (April 2026)
Li Auto unveiled its intelligent full-size SUV, the "L9 Livis." Volkswagen unveiled the “ID. AURA T6,” a midsize SUV based on its China-developed electronic and electrical architecture (CEA), while Mercedes-Benz unveiled its new midsize electric SUV, the “GLC EV.” Toyota launched the new “Lexus ES”, while Nissan exhibited the “NX8”, the first mid-size SUV in its N-series of New Energy Vehicles (NEVs), along with two new concept ca...
Market & Tech Reports Updated at: 2026/05/27
HEV Market Trend in the U.S.
la C Mar. 2019 Japan 50,000 20.0% Sienna MPV Nov. 2020 U.S. 101,000 100.0% Corolla Cross SUV (Class C) Jun. 2023 U.S. 29,000 29.5% Grand Highlander SUV (Class D) Jun. 2023 U.S. 69,000 50.6% Crown E Early 2023 Japan 12,000 100.0% Crown Signia SUV (Class E) Summer 2024 Japan 21,000 100.0% Lexus NX SUV (Class D) Late 2021(current model) Japan, Canada 30,000 39.3% Lexus RX SUV (Class D) Late 2022(current model) U.S. 42,000 37.4% Lexus...
Market & Tech Reports Updated at: 2026/05/19
Auto China 2026: Japanese and Korean OEMs
performance, balancing off-road capability with comfortable commuting in urban areas. The company is also planning to export mass-production models. Both of these concept models are planned to be released as production models within a year. In addition to the two new PHEV concept models and the NX8, three more models will be added to the product lineup within the next year. The powertrains will also encompass BEVs, PHEVs, and range extender E...
Market & Tech Reports Updated at: 2026/05/14
Toyota: Multi-Pathway Strategy
Toyota: Multi-Pathway Strategy GlobalData 5-Year Forecast: Maintaining Annual Output at Around 10 Million Units Summary GlobalData Production Forecast: Toyota's light vehicle production to remain at around 10 million units until 2031 Global Sales: Promoting product- and regional-based management Lexus: SUVs for the U.S. market are the main focus Japan: HEV sales account for over 60%, recovery in demand progressing with electrification United Stat...
Market & Tech Reports Updated at: 2026/05/12
Analysis Report: Automatic Transmission (AT) (Japan, Europe, and Americas Markets)
ic transmission lineup has been consolidated into two in-house models and one outsourced model from Aisin (the FR6). Table 1. Types of ATs sold domestically by Japanese OEMs You can scroll the table left and right OEM Powertrain Number of AT speeds Drive wheel Main adopted models Toyota / Lexus ICE 6 RWD Toyota86/Subaru BRZ, Hilux, Hiace Wagon, Land Cruiser 250 (gasoline), Toyota/Hino light-duty truckCoaster, Toyota/Daihatsu/Mazda comm...
Market & Tech Reports Updated at: 2026/04/17
Analysis Report: Cockpit Module (Japanese Market)
s like a tablet, but there is volume behind the display that allows it to be equipped with an integrated IVI. Just like the Leaf, the audio and camera switches are located below the IVI display. The climate control switch next to the shifter is a capacitance switch. (6) Suzuki eVitara The Suzuki Fronx had the layout of a typical Japanese car, Fig. 1b (IVI on top of the instrument panel + meter with visor), but the EV e-Vitara has changed to a lay...
Market & Tech Reports Updated at: 2025/12/15
Analysis Report: Car Navigation System (Japan, European, and North America Markets)
nch 2DIN floating screen MDV-M911HDL 2DIN MDV-S811HDF 8-inch 2DIN floating screen May 2024 MDV-S811HDL 2DIN MDV-S711HDW 7-inch 200mm wide MDV-S711HD 2DIN MDR-L612W 200mm wide February 2025 MDR-L612 180mm Alpine (Alps Alpine Co., Ltd.) Big XExclusive for Suzuki Jimny/Jimny Sierra EX10NX2-JI-64 10-inch Large July 2024 EX10NX2S-JI-64 Large Big XExclusively for Mitsubishi Motors Delica Mini EX10NX2-DM-30-AM Large November 2024 E...
Market & Tech Reports Updated at: 2025/11/11
Analysis Report: Seat (Japanese Market)
and the frame structure has been modified to lower the seating position by 3cm compared to the previous model. In addition to the entry-model seat with a simple shape, a sporty seat was also adopted. In November 2022, the company announced that its seats and interior materials were used in the new Lexus RX. In the front seats, a new mechanism for adjusting the seat length has been designed to accommodate a wide range of drivers’ body types. In...
Market & Tech Reports Updated at: 2025/09/27
Analysis Report: Brake (Japanese Market)
22,233 Development Disconnection and false detection due to oxidation of contact points in the EPB motor EPB program correction SubaruLevorg Continental Automotive 5048 11/18/2021 18,517 Development Vibration input to EPB mistakenly detected as being in motion EPB program correction Toyota NoahLexus NX ADVICS 5202 9/01/2022 60,258 Development Detecting a normal response delay as an abnormality EPB program correction Mitsubishi Fusoe-Canter...
Market & Tech Reports Updated at: 2025/05/29
Analysis Report: Radar and LiDAR (Japanese Market)
ross Hybrid 2023 Denso Toyota Corolla TouringCorolla Touring Hybrid 2023 Denso Toyota Land Cruiser Prado 2023 Denso Toyota Mirai 2023 DensoContinental Toyota PriusPrius PHEV 2023 ContinentalDenso Toyota VellfireVellfire Hybrid 2023 Denso Toyota VoxyVoxy Hybrid 2023 Denso Toyota/Lexus IS350 2023 Denso Toyota/Lexus LC500LC500h 2023 Denso Toyota/Lexus LS500LS500h 2023 Denso DensoContinental Toyota/Lexus NX200NX250NX350NX...
Market & Tech Reports Updated at: 2025/01/16
Analysis Report: Camera (Japanese Market)
so Toyota JPN Taxi 2023 Continental Toyota NoahNoah HybridSuzuki LandySuzuki Landy Hybrid 2023 Denso Toyota PriusPrius PHEV 2023 Denso Toyota ProboxProbox HybridMazda Familia Van 2023 Continental Toyota VellfireVellfire Hybrid 2023 Denso Toyota VoxyVoxy Hybrid 2023 Denso Toyota/Lexus GX460 2023 Denso Toyota/Lexus LS500LS500h 2023 Denso Toyota/Lexus UX200UX250h 2023 Denso Toyota 4Runner 2022 Continental Toyota Coro...
Market & Tech Reports Updated at: 2025/01/09
Analysis Report: Seat (Japanese Market)
and the frame structure has been modified to lower the seating position by 3cm compared to the previous model. In addition to the entry-model seat with a simple shape, a sporty seat was also adopted. In November 2022, the company announced that its seats and interior materials were used in the new Lexus RX. In the front seats, a new mechanism for adjusting the seat length has been designed to accommodate a wide range of drivers’ body types. In...
Market & Tech Reports Updated at: 2024/08/01
Auto China 2024: Japanese OEMs
d technology companies, and covered a total area of 220,000 square meters, showcasing 117 world premiere models, 41 concept cars and 278 NEV models. Among the Japanese automakers, Toyota Motor Corporation (Toyota) debuted two new models of its battery EV (BEV) series "bZ", the "bZ3C" and "bZ3X". Lexus, Toyota’s luxury vehicle division, unveiled its next-generation BEV concept car “LF-ZC” and flagship concept car “LF-ZL” for the first...
Market & Tech Reports Updated at: 2024/05/31
Analysis Report: Lighting (Japanese Market)
ing the areas to be illuminated only where these vehicles are and illuminating other areas with high beams. Development has been progressing with the purpose of ensuring safety by automatically controlling light distribution when driving at night. After Koito’s ADB headlamps were installed on the Lexus LS in 2012, other companies have been working to put them into specific applications. Currently, improvements in performance are mainly being...
Market & Tech Reports Updated at: 2024/02/29
Electric Vehicle (BEV/PHV/FCV) Sales Monthly Report (December 2023)
d for the full year of 2023, sales were 4.627 million units, reflecting an increase of 13.6% y/y. For the full year of 2023, sales increased for the first time in five years due to the easing of supply constraints on new vehicles, with the leading automaker, Toyota, posting a 26.5% y/y increase. Lexus sales also increased significantly, up 129.4% y/y, with particularly strong growth for the Lexus NX, Lexus RX, and Lexus UX, with each increasin...
Market & Tech Reports Updated at: 2024/01/24
Analysis Report: Cockpit Module (Japanese Market)
e still operated with conventional hardware. Toyota expects this type of standardized display design to become the standard cockpit design for vehicle models up to D-segment. Toyota / Corolla (2018~)Type 4-1(Note the meters are mechanical) (Source: Toyota Motor Corporation) Figure 3 Lexus Early on, Lexus adopted a design that consolidates navigation and other information displays in the cockpit, while at the same time digitizin...
Market & Tech Reports Updated at: 2023/12/21
Analysis Report: CVT (Japanese, U.S. and European Markets)
Minicar The world's first input reduction type 3-axis CVT 2009 Subaru Legacy 2L turbo engine (Torque capacity 400Nm) The world's first metal chain type, Lineartronic CVT (increased capacity) 2010 Suzuki Wagon R Minicar and adopted as standard CVT with JATCO auxiliary transmission 2018 Toyota Lexus UX 2L engine World's first direct shift CVT (with starting gear) 2019 Daihatsu Tanto Standard equipment for minicars, up to 1.5L possible Worl...
Market & Tech Reports Updated at: 2023/11/16
Analysis Report: Lithium-Ion Battery (Japan, Europe, North America and Korea)
at JPY 4 trillion for BEVs, but this has been increased to JPY 5 trillion. With the enactment of the U.S. IRA, the company announced an additional USD 2.1 billion investment in local production of BEVs in 2025 at its Kentucky plant and local battery plant. As for BEVs, Toyota will sell the bZ4X and Lexus RZ450e globally and the bZ3 co-developed with BYD in China; as for PHEVs, the Prius will be sold in Japan and Europe and the RAV4 in China. Deta...
Market & Tech Reports Updated at: 2023/11/01
Analysis Report: EV/HV Drive Motors (Japanese Market)
sition 2023) Click here for the latest product installation statusDrive Motor/E-Axle Region OEM Model Modelyear Supplier Product name Japan Toyota Prius 2023 Toyota Drive motor Japan Toyota C+pod 2021 Aisin Corp. Drive motor Japan Toyota Mirai 2021 Aisin Corp. Drive motor Japan Toyota Lexus UX250h 2019 Toyota Drive motor (ECVT) Japan Toyota Lexus CT200h 2018 Aisin Corp. Drive motor (ECVT) Japan Toyota Lexus ES300h 2018 Toyota Dr...
Market & Tech Reports Updated at: 2023/08/02
Toyota's Electrification Strategy: Cutting Next-Generation BEV Production Processes in Half
ary Toyota's electrification strategy: 30 BEV models to be rolled out by 2030, aiming for sales of 3.5 million units Next-generation BEV production technology: All solid-state batteries, giga cast, self-driving assembly line BEV initiatives in each region: Expanding the bZ series centering on China Lexus: Full-scale launch of EV strategy, all-new BEV-exclusive RZ 450e Expanding PHEV lineup: Available on new Alphard, Lexus TX, and other large vehi...
Market & Tech Reports Updated at: 2023/07/14



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