ntent(Source: Materials provided by NTT DATA)   As an Edge AI solution*, NTT DATA is building AI-powered development support (consulting and environment setup support) for each phase of software development, from requirements definition to operational support, and preparing AI model sizes (SLM/LLM**) that can flexibly adapt to SoCs*** used in edge devices, and can also provide solutions that can be linked with the cloud as needed. Furthermor...

Market & Tech Reports  Updated at: 2026/03/30

s way into real products. This article explains what this means for the automotive sector and software-defined vehicles. There were also real innovations at CES in areas such as lidar and cockpit electronics – as well as in processors and other semiconductors, for example. Material from: Alfred Vollmer, Free Journalist, visited CES 2026 for ATZ/MTZ/ATZ electronics, CES 2026 – AI for the Real World, IN THE SPOTLIGHT article from ATZ worldwide ...

Market & Tech Reports  Updated at: 2026/03/26

ystems could be based on simple logic because they handled only a few functions. However, with the explosion of available features, writing rules for every scenario becomes impossible. Instead, BMW looks toward agentic AI—systems that decompose tasks, use memory, and rely on Large Language Model (LLM) reasoning to make decisions dynamically. While LLMs offer powerful capabilities, they are too computationally heavy for in-vehicle deployment and...

Market & Tech Reports  Updated at: 2026/02/18

he spring of 2026. Pioneer demonstration vehicle for Sphera In-vehicle assistant system based on Amazon's Alexa+   At CES 2026, Amazon demonstrated its next-generation in-vehicle assistant system based on the new Alexa+ architecture. Alexa+ combines more than 70 large language models (LLM) and agentic capabilities and is powered by the Amazon Bedrock generative AI service. With the increased number of LLM, the upgraded Alexa+ system...

Market & Tech Reports  Updated at: 2026/02/02

f hardware OEM profit margin is about 8-12%. Software subscriptions: 30% of software costs Software and algorithm cost is 40% Data models are a core asset Technology platform Mechanical Engineering, Thermodynamics, Materials Science Embedded systems, real-time OS, SOA Large-scale language models (LLM), end-to-end VLM (Vision-Language Models) Multimodal fusion (BEV + Transformer) (Source: Created by MarkLines based on presentation content) ...

Market & Tech Reports  Updated at: 2026/01/27

PU14 was also on display. Equipped with the Nvidia DRIVE AGX Thor, it can support L3 conditional autonomous operation and L4 autonomous operation in some scenarios. Based on the safety-certified NVIDIA DriveOS, DRIVE AGX Thor optimizes the role of the Transformer engine, large-scale language model (LLM), visual language model (VLM), and generative AI for the automotive market. IPU14 domain controller IPU14 domain controller   The compa...

Market & Tech Reports  Updated at: 2025/10/16

he most important chip suppliers. Pony AI uses Nvidia’s Drive Orin platform. High performance GPU chips have restrictions on China sales.       The next table summarizes the technology used by Pony AI with key products included. Pony AI uses AI-based technology including large language models (LLM) for its AV system architecture. It is also using End-to-End autonomy, the latest approach to implement AV systems. In E2E, the AI model integrate...

Market & Tech Reports  Updated at: 2025/07/03

elopment subjects for the use of generative AI in automobiles in patent information from 2020 onwards.   The number of patent applications in this field is increasing sharply, from 30 in 2022 to 401 in 2023. Development subjects include themes such as "Innovation in in-vehicle voice dialogue using LLM (Large Language Model)," "AI-equipped driver assistance and integrated vehicle control systems," "High-performance node management and high-precis...

Market & Tech Reports  Updated at: 2025/06/30

. It involves fast and seamless integration of multiple technologies. (Jointly developed by Volkswagen China Technology Co., Ltd. (VCTC), CARIAD China, and XPeng Motors) ADAS It is compatible with Level 2++ advanced driver assistance systems. The AI assist is based on large scale language models (LLM). The system was developed over 18 months by CARIZON, a JV between CARIAD and Horizon, a VW Group-owned software company. (Created by MarkLines...

Market & Tech Reports  Updated at: 2025/06/11

defined vehicles (SDV 1.0) to “SDV 2.0”, which is centered on AI infrastructure. This evolution means moving from static, fixed, code-based systems to next-generation systems that are data-driven and dynamically responsive. Transformer Architecture is the foundation of the Large Language Model (LLM), also often referred to as the OS of generative AI.   Mr. Wei explained that in the automotive industry, the mainstream approach will be to buil...

Market & Tech Reports  Updated at: 2025/02/12

e, with full stack assistant, wide domain coverage, and Scripted UX; and finally, the Cerence Co-Pilot, with Gen AI Enhanced Assistant, Chat Pro, and more flexible, conversational interaction. The Next Generation Companion is the next step: a Full Generative AI Companion with AI Agents powered by CaLLM (Cerence Automotive Large Language Model) that will enable a smart, contextual and personal interaction.   With the launch of the Chat Pro soluti...

Market & Tech Reports  Updated at: 2025/01/30

ntelligentization, and user support. They provide vehicle owners with on-demand support through customized settings, analysis of driving behavior and adjustments to the vehicle's interior climate. However, the user experience still needs to be improved. Based on MultiModal Large Language Models (MM-LLM), automakers will use multi-modal interactions (voice, gestures, eye tracking, etc.) and general-purpose AI techniques to adaptively learn user dr...

Market & Tech Reports  Updated at: 2025/01/07

ve AI position in autonomous driving (Source: ReVision Summit presentation materials) 2-4) Generative AI for autonomous driving (Source: ReVision Summit presentation materials)   Generative AI: Heron (visual-language model)   The vision-language model Heron added a vision module to the trained LLM (large language model) to train a visual-language (VL) model with 73 billion parameters. This makes it possible to verbalize the situation, featur...

Market & Tech Reports  Updated at: 2024/11/11

tc. SkyOS Middleware NIO’s in-house researched and developed SOA (Service-Oriented Architecture), software upgrades, data closed loops, functional security, information security, networks (TOX (Talks-Over-X) protocol stack, TSN (Time-Sensitive Networking), etc.), AI runtime, agent architecture, LLM (Large Language Model), MoE (Mixture of Experts), SoC (System on Chip) heterogeneous resources, and vehicle-terminal-edge-cloud collaboration. S...

Market & Tech Reports  Updated at: 2024/09/10

Business Unit (BU), a supplier of intelligent voice and human-computer interaction services, gave a presentation titled "Artificial Intelligence Enhances the Smart Cockpit Experience". The presentation focused on the company's new large language model, SparkDesk.   SparkDesk large language model (LLM)   iFLYTEK released the SparkDesk large language model in May 2023.   The SparkDesk large language model supports multi-styles, multi-tasking, a...

Market & Tech Reports  Updated at: 2023/08/18