Xiaomi SU7 Teardown Survey: Perceived Quality of the Instrument Panel In-depth analysis of material quality and interior design Summary What is Perceived Quality? Xiaomi SU7 interior component survey (Instrument panel) Structure of main components Material and Texture Points of interest from a perceived quality perspective   MarkLines Co., Ltd. (MarkLines) conducted a teardown survey of the BEV “Xiaomi SU7” developed by the smartphone manufa...

Market & Tech Reports  Updated at: 2026/03/18

AFEELA 1’s HMI From coverage of the CES 2026 exhibition Summary Display (front instrument panel, rear seats, Media bar) Yoke-type steering wheel switches (air conditioning, lighting, etc.), door opening/closing systems AFEELA 1 HMI concept (Personalization, AI communication, cloud integration, and more)   Sony Honda Mobility (SHM), the joint venture (JV) mobility tech company established by Sony Group Corporation and Honda Motor Co., Ltd. in ...

Market & Tech Reports  Updated at: 2026/03/12

tion Week, and Smart Logistics EXPO held at the same time, was 78,673, slightly down from 85,430 last year and in line with 77,744 visitors in 2024. Although the number of Tier 1 suppliers and Chinese suppliers seemed to have decreased this year, many electric vehicle-related components, measuring instruments, and engineering services were introduced. This report introduces the electrified vehicle-related exhibits at Automotive World 2026 (17th...

Market & Tech Reports  Updated at: 2026/03/10

te in water up to 1m deep for short periods of time. The number of units sold in China (factory shipments) in 2025 was 2,177. According to some reports, it is expected to be launched in Europe in 2027. Yangwang U8 (Reference report) BYD Yangwang U8 Teardown Survey: Perceived Quality of Instrument Panel   One of the quality indicators that OEMs are using in their product development processes these days is evaluation focusing on: Wh...

Market & Tech Reports  Updated at: 2026/02/13

BYD Yangwang U8 Teardown Survey: Perceived Quality of Instrument Panel Comprehensive analysis of interior design and texture expression Summary What is Perceived Quality? BYD U8 interior component survey Main components Material and texture Points of interest from a perceived quality perspective   MarkLines Co., Ltd. (MarkLines) purchased a top-of-the-line BYD Yangwang U8 (base price approx. JPY 23 million), and BYD Co. Ltd.'s (BYD’s) entry in...

Market & Tech Reports  Updated at: 2026/01/15

tion of intelligent cockpits, from traditional to modern, and from basic to highly integrated functions. Figure 2.1: List of automotive intelligent cockpit types (Source: Created by MarkLines) Type 1 —— Conventional cockpit: This type of cockpit is equipped with a basic mechanical instrument panel and a simple sound system. The core instruments are pointer type, displaying somewhat limited information, and are used primarily for...

Market & Tech Reports  Updated at: 2025/12/24

Interior Lighting Trends Audi (Keynote): Audi.Digital.Light - Safety.Communication.Personalization ZKW (Presentation ): Challenges of complex Headlamps - Modules and Lighting-Concepts FORVIA HELLA (Presentation): Innovation under pressure - Meeting market demands with advanced lighting technologies Panel Discussion: Automotive Lighting – Trends and Future Outlook Yanfeng (Keynote): Lighting up the future: latest key trends of China Interior Lig...

Market & Tech Reports  Updated at: 2025/12/23

th models have a top speed of 180km/h and a combined range (CLTC mode) of 1,400km. It supports fast charging and takes approximately 15 minutes to charge from 30% to 80%.   The interior features a new cockpit layout, with a mainly passenger side 30-inch 6K screen and a 10.25-inch embedded full LCD instrument panel. It uses the latest level of smart cockpit architecture and is powered by the Qualcomm Snapdragon 8255.   In terms of smart driving,...

Market & Tech Reports  Updated at: 2025/12/16

that address such issues, focusing on vehicles launched in the Japanese market since last year's report and vehicles exhibited at the 2025 Japan Mobility Show (including concept vehicles). The cockpit configuration used to be a combination of a visor-mounted meter and an IVI display embedded in the instrument panel (Fig. 1a), but gradually the IVI display became a separate unit mounted on the instrument panel (Fig. 1b) to improve display visibili...

Market & Tech Reports  Updated at: 2025/12/15

ELIV 2025 - International Congress for Electronics in Vehicles Open source, AI, and chiplet - Technological trends supporting SDV Summary Panel Discussion: Accelerate Innovation Keynote Audi: Diverging International Market and Customer Requirements Keynote BMW: From Announcements to Delivery - The BMW NEUE KLASSE from the Perspective of the Electric/Electronics Architecture Microchip: Cost-Efficient and Optimized Hardware Architectures Enabling S...

Market & Tech Reports  Updated at: 2025/12/12

ntolin-Irausa, S.A. Marelli Europe S.p.A. (Formerly Magneti Marelli S.p.A.) OPmobility SE (Formerly Compagnie Plastic Omnium SE) SMP Deutschland GmbH Cockpit Module (Japanese Market) Cockpit Module (Chinese Market) An automotive cockpit module is an assembly of various key components, such as the instrument panel, center console, floor console, steering wheel, instrument cluster and glove box. Key components of the automotive cockpit m...

Market & Tech Reports  Updated at: 2025/11/20

re the norm for most Smart Displays, their interfaces have simple structures. The device referred to in this report is compatible with a wireless connection and has a simple structure. Example of Smart Displays in commercial market (Source: MarkLines photo) Example of display side panel in commercial market (Source: MarkLines)   On the back and side of the display are a USB Type-C power input, AV IN, 3.5mm optical digital &...

Market & Tech Reports  Updated at: 2025/11/11

nidine nitrate.   As for airbag cushion (the bag itself) sewing technology, especially in curtain airbag cushions, the adoption of cushions made by OPW (One Piece Woven) weaving, which has excellent internal pressure retention properties, is expanding in place of the conventional cut & sew of flat panel base cloth.   In terms of material technology, the use of cushion base fabrics made of polyethylene terephthalate (PET), which is more cost-eff...

Market & Tech Reports  Updated at: 2025/10/27

IAA Mobility 2025: HMI in German and Chinese vehicles Pillar-to-pillar meter displays, AI avatar, touch panel-centric instrument panel design Summary HMI exhibit overview New generation HMI of German vehicles Pillar-to-pillar meter display AI avatar HMI in Chinese vehicles   The IAA Mobility Show (Munich Motor Show) is the successor to the Frankfurt International Motor Show and has been held since 2021. Approximately 750 companies from 37 countr...

Market & Tech Reports  Updated at: 2025/10/24

ta centers, GPU clusters, cloud/edge computing platforms and infrastructure in Europe. Sensor solutions and domain controllers   ZYT exhibited the autonomous driving controller and IQ.Pilot 2.0 inertial-assisted stereo camera system it supplies to Volkswagen. The IQ.Pilot 2.0 ECU is based on Texas Instruments Incorporated’s TDA4-VH SoC (System-on-a-Chip) and has 32 TOPS of computing power. It is compatible with L2+ intelligent driver assistanc...

Market & Tech Reports  Updated at: 2025/10/16

o companies MCCJ and MTH merged to form a new company called Mitsubishi Heavy Industries Thermal Systems, Ltd. (Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHITS) is the surviving company.) Automotive air conditioning products include HVAC, compressors (electric and mechanical), controllers (panels, ECU), and PTC heaters, which can be provided as HVAC systems. The manufacturing site in Japan is located at Biwajima Works (Kiyosu City, Aichi...

Market & Tech Reports  Updated at: 2025/10/07

bar that stretches across the width, framed by angular cut-outs and a prominent diffuser.   The body color shifts from metallic grey to volcanic beige, inspired by the natural landscapes of Fuerteventura. CUPRA also uses sustainable materials like ampliTex™ flax fiber composites in the exterior panels, which reduce CO₂ emissions compared to traditional carbon fiber. Interior design   The interior of the CUPRA Tindaya is designed around the...

Market & Tech Reports  Updated at: 2025/10/02

improves energy recovery by feeding energy back into the battery during braking.   The interior of the Audi Q3 Sportback e-hybrid is designed to offer a premium and intuitive driving experience. The new steering wheel control unit allows the driver to manage key functions without distraction. The instrument panel is dominated by a panoramic curved display that combines a 12.3-inch digital instrument cluster with a 10.1-inch touchscreen. A winds...

Market & Tech Reports  Updated at: 2025/09/22

n of its N-VAN light commercial van for the Japanese market. In the fall of 2025, Honda plans to launch the N-ONE e:, an EV version of the N-ONE minicar.   For the N-ONE e:, used bumpers from Honda vehicles are recycled and used as material for the front grille. Plant-derived resin is used for the instrument panel, and materials recycled from used PET bottles and work clothes used by Honda employees are utilized for the floor carpet and insulato...

Market & Tech Reports  Updated at: 2025/09/03

from the fuel cell stack is unacceptable for hygiene reasons, making it necessary to drive in EV mode). The company is currently conducting demonstration tests in the Kanto region with transportation companies and beverage manufacturers. Exhibit: Exterior of the Profia Z (FCV prototype) Display panel: Advantages of heavy-duty fuel cell trucks It emits no CO2 or NOx, has a range of approximately 600km, and takes approximately 30 minutes ...

Market & Tech Reports  Updated at: 2025/08/14