l soon begin production of its new e:Architecture-based models at the updated Marysville and East Liberty plants, starting with the Acura RSX, which will start production/sales in December 2025. Three additional models will be added in 2026 – based on the 0-series Saloon and SUV for Honda and the Afeela Vision S 01.   Contributing to the slowdown is lower projected output of the new Acura ZDX (S233) Premium Midsize SUV and the Honda Prologue (...

Market & Tech Reports  Updated at: 2025/09/26

anese company Foxconn placed a technology demonstrator showcar directly in front of NXP’s CES pavilion. Five years ago Sony surprised CES visitors by presenting the showcar Vision-S; this year Sony presented the result of its further developments: Sony and Honda jointly exhibited the electric car Afeela 1 at CES for the very first time to the public.   The company Sonatus had an excellent definition of SDV printed in large letters on their boo...

Market & Tech Reports  Updated at: 2025/03/21

918 42,581 40,822 39,394 Toyota Group sub-total 1,129,613 1,229,534 1,267,289 1,316,608 1,339,358 1,291,369 1,269,090 Honda Group Honda Honda 702,056 845,591 880,213 868,788 847,398 919,040 935,153 Acura 354 0 0 0 0 0 292 Acura Acura 129,498 172,671 153,335 160,180 149,261 170,433 166,721 Afeela Afeela 0 0 0 0 3,688 10,779 26,958 Honda Group sub-total 831,908 1,018,262 1,033,548 1,028,968 1,000,347 1,100,252 1,129,124 Hyundai Group ...

Market & Tech Reports  Updated at: 2025/02/21

https://www.nvidia.com/ Oshkosh Refuse pickup robot https://www.oshkoshcorp.com Plus Robotrucks https://plus.ai/ Real-Time Innovations AV software framework https://www.rti.com/en/ Scout Motors ADAS & L3 tech https://www.scoutmotors.com Sony Honda Mobility ADAS & L2+ tech https://www.shm-afeela.com/en/ Stradvision ADAS software platform https://stradvision.com/sv/en Suzuki Delivery robot https://www.globalsuzuki.com Tier IV Open-...

Market & Tech Reports  Updated at: 2025/02/19

ent at CES 2025. This report will focus on concept vehicles shown by Honda, Scout Motors, and BMW. It will also highlight cockpit technologies from BMW, Hyundai Mobis, Harman, QNX, and Elektrobit. A previously released report detailed production or near-production models from Zeekr, Great Wall, and Afeela, while also covering vehicles used for autonomous applications.   Related reports:CES 2025: Electric Vehicles from Geely, Great Wall, Afeela (...

Market & Tech Reports  Updated at: 2025/02/06

CES 2025: Electric Vehicles from Geely, Great Wall, Afeela Zeekr, Wey display model portfolio; Afeela 1 announced; Waymo, Mobileye show robotaxis Summary Zeekr showcases model variety with 001 FR, Mix, and 009 Grand Great Wall displays flagship of premium Wey SUV brand with Lanshan Sony Honda Mobility announces debut model with upcoming Afeela 1 Waymo and Mobileye show models for autonomous applications CES 2025 sign outside the Las Vegas C...

Market & Tech Reports  Updated at: 2025/01/24

related presentations were given by representatives of Sony Honda Mobility, Denso, Nagoya University, Panasonic Automotive Systems, Bosch, and ASAM.   Summary of SDV-related exhibits and presentations Sony Honda Mobility Inc. Background of Sony Honda Mobility's establishment and presentation of AFEELA. As part of its efforts to advance the evolution of mobility, the company will leverage the strengths of AI and gaming technologies to create n...

Market & Tech Reports  Updated at: 2024/10/22

in.”   Honda Group's light vehicle production forecast (GlobalData, June 2024) SALES GROUP GLOBAL MAKE 2021 2022 2023 2024 2025 2026 2027 Honda Group Honda 3,951,931 3,773,452 3,964,801 3,870,100 3,915,808 3,882,263 3,781,351 Acura 139,357 130,838 172,671 159,210 182,312 184,761 199,354 Afeela 0 0 0 0 0 3,758 11,522 Lingxi 0 0 0 3,673 6,429 6,649 7,471 Everus 2,651 1,091 0 75 219 152 137 Total 4,093,939 3,905,381 4,137,472 4,033...

Market & Tech Reports  Updated at: 2024/08/23

the company announced that it will be working with Toyota to develop technology to prevent traffic accidents.   In addition, Sony Honda Mobility Inc. announced at the end of February that it will use KDDI Corporation's global communication platform for the network service of its electric vehicle "Afeela", which is due to be launched in 2025.   In the specially set up "Future Mobility Zone" at the company’s booth in Barcelona, visitors could...

Market & Tech Reports  Updated at: 2024/04/18

CES 2024: New EV models highlight OEM strategies Honda, Mercedes-Benz, Sony show driver- and passenger-oriented sustainable vehicles Summary New Honda 0 Series concepts highlight company's transformation plan Mercedes-Benz electric concepts highlight disparate applications Sony shows updated Afeela concept in preparation for 2026 launch Debuting VinFast, Togg, Mullen models expand reach to new segments Honda 0 Series Space-Hub concept  ...

Market & Tech Reports  Updated at: 2024/02/09

ndation for developing ADAS ECUs with enhanced levels of automotive safety. (From a press release dated May 9, 2023)   UX / HMI solutions   EB's solutions have also contributed to the development of innovative in-vehicle infotainment systems. They have been used in two significant projects in the AFEELA Prototype for Sony Honda Mobility and Porsche's Taycan head-up display. Software architecture for Sony Honda Mobility AFEELA prototype EB ha...

Market & Tech Reports  Updated at: 2024/01/29

e control system for the display, which allows the selection of various contents, is a combination of steering wheel switch selection and voice recognition, allowing operation without changing the driving posture. This proposes an interface that provides a new connection between people and cars.   AFEELA   The cockpit of Sony Honda Mobility Inc.'s AFEELA prototype car exhibited at CES 2023 is equipped with a large screen display that spans the ...

Market & Tech Reports  Updated at: 2023/12/21

16,384 49,630 56,410 65,396 65,904 61,410 73,364 Hyundai Group sub-total 1,224,758 1,489,127 1,474,221 1,624,795 1,573,941 1,578,055 1,579,190 Honda Group Honda 1,210,987 1,309,560 881,502 1,132,039 1,204,044 1,241,195 1,252,224 Acura 135,800 157,070 102,005 144,390 166,116 163,336 159,964 Afeela 0 0 0 0 0 2,433 16,653 Honda Group sub-total 1,346,787 1,466,630 983,507 1,276,429 1,370,160 1,406,964 1,428,841 Renault-Nissan-Mitsubishi ...

Market & Tech Reports  Updated at: 2023/11/24

based on Honda? Cockpit software to create uniqueness   Sony Group Corporation (Sony) and Honda Motor Co., Ltd. (Honda) announced in 2022 that they would establish a new company, Sony Honda Mobility Inc. (SHM), to jointly develop EVs. And in January 2023, a prototype vehicle of the SHM’s new “Afeela” brand was unveiled at the CES 2023 in Las Vegas, USA. The company plans to start accepting orders in 2025 and begin shipments in the U.S. st...

Market & Tech Reports  Updated at: 2023/10/10

BEVs.   Honda Group's light vehicle sales forecast (LMC Automotive, Q1 2023) (Units) COUNTRY GLOBALMAKE 2020 2021 2022 2023 2024 2025 2026 Honda Group Honda 4,299,814 4,266,471 3,680,343 3,787,799 4,056,563 4,073,394 4,145,019 Acura 162,601 180,484 116,334 145,630 163,406 162,578 160,459 Afeela 0 0 0 0 0 2,704 19,237 Everus 2,381 2,514 1,515 1,667 2,160 2,248 2,673 Total 4,464,796 4,449,469 3,798,192 3,935,096 4,222,129 4,240,924 4...

Market & Tech Reports  Updated at: 2023/06/02

d that OEMs will serve as the final systems integrator in the development of the software-defined vehicle, combining the efforts of partners and companies across the entire ecosystem. He also suggested that a methodology to mass produce software will be needed within the industry. Sony-Honda Afeela EV concept at CES 2023 Infographic showing Ultium Home, part of the GM Energy business unit to create holistic ecosystem of energy management p...

Market & Tech Reports  Updated at: 2023/05/19

CES 2023: Concepts preview future OEM aspirations Stellantis, Sony, BMW, Mercedes concepts highlight brand differentiation Summary Stellantis concepts highlight capability-expanding technologies in electric vehicles Sony and Honda preview brand direction with Afeela prototype BMW i Vision Dee concept underlines enhancements to HMI through increased digitalization Mercedes-Benz Vision EQXX concept demonstrates efficiency in technologies and desig...

Market & Tech Reports  Updated at: 2023/02/13

CES 2023: EV Concept HMI HMI trends toward subdued exposure to technology Summary BEVs presented and exhibited at CES 2023 Sony Honda Mobility Inc. (SHM) AFEELA BMW i Vision Dee Ram 1500 Revolution BEV Concept Peugeot Inception Concept Volkswagen ID.7 Volvo EX90 Sony Honda Mobility (SHM) AFEELA   The Consumer Electronics Show (CES), the world's largest trade show for consumer electronics and digital technology, was held January 5-8, 202...

Market & Tech Reports  Updated at: 2023/01/19