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Honda: HEVs thriving in North America and Japan
uropean OEMs. Factors such as weak product competitiveness and a slow transition to electrification have fueled this downturn. The launch of its dedicated electric vehicle series, e:N (e:NS1, e:NP1), has seen a disappointing market reception. In 2024, Honda introduced a new electric brand, "Ye" (烨), along with models like the S7 and P7, aiming for a reset. However, their initial market performance has also been weak, with reported monthly sa...
Market & Tech Reports Updated at: 2025/09/26
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