nducted exclusive interviews with several companies. At the Unipres booth, Mr. Manabu Ito, Deputy General Manager, Product Engineering Department, explained the company’s battery case product technology. What are the highlights of the stand?A1. One of the main exhibits on display this time is our range of battery case-related products. By showcasing the stamping technology used for the battery cases themselves, the cooling technology, and the n...

Exclusive Interviews  Updated at: 2026/06/04

such challenges.Serving as a hub for all software ecosystem providers, Vector intends to expand collaboration with customers to enhance the efficiency of software development.,What solutions is Vector showcasing at this year’s Automotive World (SDV EXPO)?A2. At its booth, Vector is presenting a range of advanced solutions for enabling SDV development - including demos of vCANdrive, MBSE, and SOVD - which were also exhibited at Vector Tech Wor...

Exclusive Interviews  Updated at: 2026/06/02

haping standards, fostering interoperability, and driving global deployment of intelligent, connected vehicle infrastructure. What have been 5GAA’s most significant achievements over the past decade since its founding?A1. When the association was founded, it initially looked as if dedicated short-range communication technologies - specifically ITS G5 - would become the dominant approach and the preferred choice of many automotive OEMs. At the s...

Exclusive Interviews  Updated at: 2026/06/02

n all technologies. Every gram of CO₂ saved counts again, efficiency matters, and competition of technologies is back in focus. This innovative spirit needs to be actively encouraged—and that is exactly what our competitors are doing. China, for example, is developing battery electric vehicles, range extenders, and hybrid concepts in parallel. This shows that technological flexibibility is a key driver of innovation, while a strong regulatory...

Exclusive Interviews  Updated at: 2026/06/02

center of development is fundamental.,How do you translate customer experience data and feedback into actual AI applications?Ms. Reif: What supports our customer-centric approach is precisely the use of data and feedback. In addition to vehicle data, we gather input from customer clinics and a wide range of feedback channels. We then match this with known issues and countermeasures inside the company and feed the insights back into product improv...

Exclusive Interviews  Updated at: 2026/06/02

er’s strengths in these torque management products?A3. One of the key strengths of BorgWarner’s torque management system lineup is our ability to develop and manufacture both hardware (units and components) and software (control systems) in-house. In terms of control, the system receives a wide range of vehicle data via CAN communication—including steering angle and steering speed, accelerator pedal position and rate of change, wheel speed,...

Exclusive Interviews  Updated at: 2026/06/02

company's mid- to long-term strategy, including the second-generation Rack Parallel EPS (RP-EPS) (photo 3), Linkless Steer-by-Wire (SBW: Syncusteer) (photo 4) first installed in the Lexus RZ in 2025, and the in-house developed cooperative steering control software (Pairdriver). We discussed a wide range of topics, from the current status and future direction of each product to strategies for addressing geopolitical risks and the mid- to long-ter...

Exclusive Interviews  Updated at: 2026/06/02

ength lies in its ability to provide a total service of embedded software and development tools. It boasts a broad portfolio covering the entire V-cycle of software development, from upstream processes (architecture design, etc.) to downstream processes (testing, measurement, etc.), offering a wide range of solutions from Software-in-the-Loop (SiL), a virtual verification of software, to Hardware-in-the-Loop (HiL), a comprehensive verification th...

Exclusive Interviews  Updated at: 2026/06/02

such as "high difficulty" environments (difficult to perceive space, difficult to trace, etc.) and "lack of confidence in driving skills." The plan is to systematically classify these factors that cause anxiety while driving and to eliminate driver mistakes and anxieties by gradually expanding the range of responses, including overlooking sudden dangerous situations, while looking ahead to advancements in sensor technology. ,What are the differ...

Exclusive Interviews  Updated at: 2026/06/02

d. (AAPICO), shared how the company is leveraging its core competencies to remain competitive and evolve in the transition from Internal Combustion Engines (ICE) to EV. Founded in 1996 and listed on the Stock Exchange of Thailand in 2002, AAPICO manufactures assembly jigs, stamping dies, and a wide range of OEM automotive components, including metal forming parts, plastic parts, casting parts, and forging and machining parts, serving leading auto...

Exclusive Interviews  Updated at: 2026/06/02