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[Exclusive Interview] Infineon’s System Solution Deployment Strategy for SDV Development
tive products in major global regions and collaborates with many OEMs, suppliers, and related companies around the world, including Japan. The company supports SDV development from the early stages through initiatives such as collaboration with BMW on next-generation SDV development for Neue Klasse models and supplying automotive MCUs for ECUs used in Subaru Corporation (Subaru)’s next-generation EyeSight system. The company also collaborates w...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
to direct sales channels. Reliance on imports: Most Chinese vehicles sold in Thailand are still imported, and even locally assembled units rely heavily on imported components to meet the government’s 40% local content requirement. Because Thailand has a smaller production scale and uses the same models as China, local manufacturing is not yet cost-effective, limiting Thailand to lower-value-added components. Price pressure: AAPICO faces incr...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
nsibility for systematic indicators including product efficiency, quality, NVH, and cost. In R&D, we fully apply AI tools, prioritize model-based development, iterate software frequently, and minimize hardware changes. For partnerships, we advance supply chain collaboration and innovate cooperation models. We have established a tiered supplier system, built deep ties with strategic suppliers, and jointly plan technologies for the next 2–3 gener...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] Vector: Providing End-to-End Support for SDV Development and Expanding the Software Development Ecosystem
elopment.,Could you elaborate on these specific solutions?A3. The vCANdrive improves the efficiency of in-vehicle CAN network management and software update simulations, supporting the testing of complex automotive software.MBSE (Model-Based Systems Engineering) is a methodology that uses digital models throughout the system development lifecycle to enhance processes from requirements definition to design and verification. It includes an explor...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Wind River: Enabling cooperative vehicle safety with 5G and edge AI
ogy? Are you running proofs of concept?A3. Yes, we’re actively running PoCs together with several partners — including mobile network operators, automotive OEMs, and others. The technical aspects are well understood, but the broader challenge lies in orchestrating all parties, aligning business models, and enabling monetization across the ecosystem. It’s a complex, multi stakeholder environment, and that makes the process demanding. But thi...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] BMW enhances connected vehicle functions through integration of in-vehicle and cloud AI
a single direction, but one that is modular, interchangeable, and not locked in. BMW is advancing its next-generation architecture under the Neue Klasse program. Beginning with the new iX3, the company is deploying “technology clusters,” including infotainment and ADAS stacks, across future BMW models. These provide greater flexibility to respond more quickly to varying customer needs and regional requirements. BMW has also indicated that its...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality
these functions. We also leverage collaborations with external technology partners. Our multi-brand strategy is a major strength when it comes to AI. Across our 14 brands, we can draw on a large volume of data spanning diverse brands and segments, which allows us to scale up and build well-trained models tailored to our use cases. Being able to turn diversity into a scale advantage is one of our most significant differentiators.,How do you think...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Astemo : Next-Generation Chassis Technology Aiming to Provide New Value
t while accumulating evidence as one of our challenges. In demanding real-world driving tests conducted by professional racing (GT500) drivers and rally drivers, the product has shown superior results compared to existing steering wheels.,When will the product be fully introduced, and which vehicle models are expected to feature it?A5. We anticipate a full-scale market launch around 2030, when SBW is expected to be in widespread use. The company ...
Exclusive Interviews Updated at: 2026/05/25



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