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[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
by the expansion of Chinese OEMs. In an exclusive interview, Mr. Viroj Patcharawattanakul, Chief Marketing Officer (CMO) of AAPICO Hitech Public Co., Ltd. (AAPICO), shared how the company is leveraging its core competencies to remain competitive and evolve in the transition from Internal Combustion Engines (ICE) to EV. Founded in 1996 and listed on the Stock Exchange of Thailand in 2002, AAPICO manufactures assembly jigs, stamping dies, and a wid...
Exclusive Interviews Updated at: 2026/05/26
[AW 2026 Exclusive Interview] Mitsuba: Technology Innovations Drive Electrification
[AW 2026 Exclusive Interview] Mitsuba: Technology Innovations Drive Electrification The Automotive World (AW) 2026 was held from January 21 to 23, 2026. During the show, MarkLines conducted exclusive interviews with several companies. At Mitsuba's booth, Mr. Koji Mizuno, Managing Officer and Chief of Motorcycle Business Management, explained the development trends for next-generation products focusing on components for compact mobility and motorc...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
ion of RP-EPS, and we are working to improve our operations while shifting to more profitable areas. Furthermore, the high-value-added linkless steer-by-wire (SBW: Syncusteer) system has been installed in Toyota's Lexus RZ since October 2025, and the biggest focus going forward will be how much the production share of this product can be increased by 2030. In addition, we have independently developed cooperative steering control software (Pairdri...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] CAR, Germany: Expert's outlook on China Strategy, SDVs, and regulatory trends
rs in that they are highly digital-oriented. At present, the major OEMs are moving in a much more appropriate direction. Mercedes-Benz may deepen its cooperation with Geely, which holds roughly a 9.7% stake, and as seen in the partnerships between Volkswagen and Xpeng and between Stellantis and Leapmotor, companies are moving beyond the traditional joint venture model toward partnerships. These arrangements offer clear mutual benefits and have be...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion
[Exclusive Interview] Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion At the Vienna Motor Symposium 2026, MarkLines interviewed Matthias Zink, CEO Powertrain & Chassis at Schaeffler AG and President of CLEPA, about Europe’s competitiveness, technological flexibilities, and innovation in powertrain, chassis, and software technologies, drawing on Schaeffler’s perspective as a glob...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies
rent status and future outlook of the main product lineup in the powertrain sector?In the powertrain segment, TPR continues to expand globally with its three core product groups: cylinder liners, piston rings, and valve seats and guides (sintered products). Among these, cylinder liners for aluminum engine blocks, particularly cast-in liners featuring a proprietary structure with protrusions on the outer circumference, represent a unique, “only-...
Exclusive Interviews Updated at: 2026/05/25



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