AND flash, and CMOS sensors,” but it handles nearly all other automotive semiconductors. If SoCs are responsible for “computation,” the company handles products responsible for “control.” Final vehicle functions such as vehicle actuation and stopping control cannot be achieved with SoCs alone, and the company’s MCUs support those functions. The company is pursuing coexistence rather than competition Regarding semiconductor supply, alt...

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company is leveraging its core competencies to remain competitive and evolve in the transition from Internal Combustion Engines (ICE) to EV. Founded in 1996 and listed on the Stock Exchange of Thailand in 2002, AAPICO manufactures assembly jigs, stamping dies, and a wide range of OEM automotive components, including metal forming parts, plastic parts, casting parts, and forging and machining parts, serving leading automobile assemblers locally an...

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[AW 2026 Exclusive Interview] Unipres: World's first display of frame components featuring continuous strength gradients The Automotive World (AW) 2026 was held from January 21 to 23, 2026. During the show, MarkLines conducted exclusive interviews with several companies. At the Unipres booth, Tsutomu Serizawa, Manager of the Press Technology Group within the Advanced Technology Development Department, explained new technologies concerning struct...

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26 was held from January 21 to 23, 2026. During the show, MarkLines conducted exclusive interviews with several companies. At Mitsuba's booth, Mr. Koji Mizuno, Managing Officer and Chief of Motorcycle Business Management, explained the development trends for next-generation products focusing on components for compact mobility and motorcycles, as well as the skill sets required for engineers in the era of electrification. The company's booth featu...

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[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches Building on its pioneering development of the column-type electric power steering (C-EPS) system in 1988, the first of its kind in the world, JTEKT (JTEKT Corporation) has continued to build on its technical expertise and track record in both hardware and software. While maintaining its focus on hardware as a manu...

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compact and is expected to offer cost advantages. In addition, compared with the two clutch plate-controlled products, its simpler mechanism reduces the complexity of vehicle integration, which is another significant benefit.,What are BorgWarner’s strengths in these torque management products?A3. One of the key strengths of BorgWarner’s torque management system lineup is our ability to develop and manufacture both hardware (units and componen...

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ovation focus from individual breakthroughs in hardware and software to system-level innovation that integrates in-depth hardware convergence, AI self-learning software, and cross-domain architectural collaboration. As powertrain systems grow increasingly complex, the innovation potential of standalone hardware that can adapt to diverse global scenarios is approaching its limit. Software definition and architecture restructuring will be the core ...

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(AD), advanced driver assistance systems (ADAS), connectivity, safety/security, SDV, and Vehicle OS.As the social environment increasingly centers around software, many customers face complex challenges in building their software development infrastructures. In this context, Vector aims to offer a one-stop software integration platform to help simplify and clarify such challenges.Serving as a hub for all software ecosystem providers, Vector inte...

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ferred choice of many automotive OEMs. At the same time, most of the world was moving toward adapting 3GPP technologies for short-range communications, which later evolved into C-V2X. For four or five years, we have been working to address this divergence. In Europe, we lost a bit of ground because one of our members had already committed to deploying ITS G5, which is now installed in about 1.5 to 2 million vehicles. We need to build on that lega...

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to help them develop, deploy, and operate these solutions more efficiently. At the booth, we’re showing what we call the physical AI side of our work. Using a vehicle-to-vehicle communication scenario, we’re demonstrating a safety-critical C-V2X use case. Two vehicles are connected via 5G, and one of them detects vulnerable road users (VRU) such as pedestrians or cyclists. That vehicle can instantly share this sensor information with the sec...

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ge.,The Key to the SDV Era: Modular, Interchangeable, and Flexible ArchitectureDr. Laurent-Winter repeatedly emphasized that architecture itself must be flexible in order to respond to a rapidly changing environment. What is required, she said, is not a structure locked into a single direction, but one that is modular, interchangeable, and not locked in. BMW is advancing its next-generation architecture under the Neue Klasse program. Beginning wi...

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multi-brand strategy is a major strength when it comes to AI. Across our 14 brands, we can draw on a large volume of data spanning diverse brands and segments, which allows us to scale up and build well-trained models tailored to our use cases. Being able to turn diversity into a scale advantage is one of our most significant differentiators.,How do you think about the balance between working with external partners like Mistral AI and developing ...

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side also learns from European engineering discipline. Technology reflow will certainly happen. Chinese consumers are the world's best early adopters, and it is natural that features and user experiences implemented first in China will eventually spread to other regions with a time lag. That said, one caveat is important: just because China is fast does not mean China is thorough. The regulatory environment is another point not to be overlooked....

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es to remain internationally competitive. Third: innovation as a sustainable success factor.Innovation directly strengthens competitiveness. In recent years, other regions have caught up with us or even overtaken us in some areas. Europe must once again place greater emphasis on entrepreneurship, pioneering spirit, and technological innovation. That is where we were strong in the past—and that is where we must return if we want to be competitiv...

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but we will shift from providing individual, application-specific "point" solutions to providing comprehensive, integrated "surface" solutions that include processes. It will be a year of evolution from an embedded software specialist to a "software ecosystem provider," aiming to become the number one platform provider for software integration platforms. (Related news),Technological innovations such as generative AI and physical AI are advancing...

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[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies Amid growing uncertainty in the automotive industry driven by geopolitical risks and the transition toward electrification, how can major component suppliers chart a path forward? In an exclusive interview, TPR Co., Ltd. (TPR) Chairman and CEO Hiroshi Suehiro shared insights into the company’s global strategy across 13 countries, its direction in key m...

Exclusive Interviews  Updated at: 2026/05/25

[Exclusive Interview] Astemo : Next-Generation Chassis Technology Aiming to Provide New Value Astemo (Astemo, Ltd.) as a solution provider for the SDV (Software-Defined Vehicle) era, is making a major shift from providing individual components to delivering value across domains, including cloud integration. Its strength lies in its integrated control systems that utilize all aspects of perception, judgment, and operation, leveraging recognition-b...

Exclusive Interviews  Updated at: 2026/05/25