ed. ACMA also supports partnerships between industry and academia. The automotive industry is also engaging with startups to help industrialize their products.,According to ACMA, India’s automotive industry has an average localization rate of around 70%, with lower rates generally seen in premium models. How does ACMA support increased localization?ACMA and the OEMs have established a joint working group. The OEMs regularly tell us which parts ...

Exclusive Interviews  Updated at: 2026/07/24

across brands including Volkswagen, Audi, Skoda, SEAT, Honda, Renault, Fiat, Volvo, and BYD. NIRA specializes in virtual sensors, which are software solutions that can provide information on vehicle or environmental conditions by interpreting existing vehicle data through sensor fusion and software models. This interview was conducted with Henrik Thunberg, Chief Operating Officer (COO) of NIRA Dynamics Inc. What do you see as NIRA’s current foc...

Exclusive Interviews  Updated at: 2026/07/23

mple is the Bionic Radial Fan developed for a turbo-fan full-center HVAC module. The design is inspired by the swimming motion of penguins, analyzed from a fluid-dynamics and geometry perspective to understand their efficiency in high-resistance environments. These findings are incorporated into AI models, which are then used to generate optimized design proposals. The final output is translated into resin-based structural design. Another develop...

Exclusive Interviews  Updated at: 2026/06/29

ously constrained the expansion of battery capacity in PHEVs, thereby increasing the space available for the battery and enabling a capacity increase of up to 36%. The new valve, which forms the core of this product, offers significantly improved noise reduction performance compared to conventional models, ensuring sufficient performance even with the smaller muffler. We are also pursuing technological development aimed at further reducing the si...

Exclusive Interviews  Updated at: 2026/06/16

w these technologies have evolved. It was dotted with ingenious touches designed to convey the company’s strengths and advantages in an accessible way, including not only products but also demonstrations allowing visitors to experience the characteristics of ball screws first-hand, and simplified models illustrating how clutches work. The display of industrial robots, an application of ball screw technology, was particularly striking and attrac...

Exclusive Interviews  Updated at: 2026/06/10

in both units, and is used differently through control. By developing both units in parallel, sufficient synergy is extracted and development efficiency is improved.  As a technical feature of X-in-1, first, due to integrated structure, the volume has been reduced by 10% compared with conventional models. The world-first technology exhibited this time is a dual-layer motor casing structure. It suppresses motor vibration and improves quietness, a...

Exclusive Interviews  Updated at: 2026/06/09

saki, President of Desay SV Automotive Japan Co., Ltd. (Desay SV Automotive Japan). The discussion covered the company’s strategy for the Japanese market, its global collaboration framework, the evolution of automotive electrical/electronic (E/E) architecture, and the application of large AI models in automotive systems.  Please briefly introduce the history of Desay SV and its major turning points. Desay SV was founded in 1986 and init...

Exclusive Interviews  Updated at: 2026/06/09

ogy? Are you running proofs of concept?A3. Yes, we’re actively running PoCs together with several partners — including mobile network operators, automotive OEMs, and others. The technical aspects are well understood, but the broader challenge lies in orchestrating all parties, aligning business models, and enabling monetization across the ecosystem. It’s a complex, multi stakeholder environment, and that makes the process demanding. But thi...

Exclusive Interviews  Updated at: 2026/06/02

elopment.,Could you elaborate on these specific solutions?A3. The vCANdrive improves the efficiency of in-vehicle CAN network management and software update simulations, supporting the testing of complex automotive software.MBSE (Model-Based Systems Engineering) is a methodology that uses digital models throughout the system development lifecycle to enhance processes from requirements definition to design and verification. It includes an explor...

Exclusive Interviews  Updated at: 2026/06/02

nsibility for systematic indicators including product efficiency, quality, NVH, and cost. In R&D, we fully apply AI tools, prioritize model-based development, iterate software frequently, and minimize hardware changes. For partnerships, we advance supply chain collaboration and innovate cooperation models. We have established a tiered supplier system, built deep ties with strategic suppliers, and jointly plan technologies for the next 2–3 gener...

Exclusive Interviews  Updated at: 2026/06/02

these functions. We also leverage collaborations with external technology partners. Our multi-brand strategy is a major strength when it comes to AI. Across our 14 brands, we can draw on a large volume of data spanning diverse brands and segments, which allows us to scale up and build well-trained models tailored to our use cases. Being able to turn diversity into a scale advantage is one of our most significant differentiators.,How do you think...

Exclusive Interviews  Updated at: 2026/06/02

tive products in major global regions and collaborates with many OEMs, suppliers, and related companies around the world, including Japan. The company supports SDV development from the early stages through initiatives such as collaboration with BMW on next-generation SDV development for Neue Klasse models and supplying automotive MCUs for ECUs used in Subaru Corporation (Subaru)’s next-generation EyeSight system. The company also collaborates w...

Exclusive Interviews  Updated at: 2026/06/02

t while accumulating evidence as one of our challenges. In demanding real-world driving tests conducted by professional racing (GT500) drivers and rally drivers, the product has shown superior results compared to existing steering wheels.,When will the product be fully introduced, and which vehicle models are expected to feature it?A5. We anticipate a full-scale market launch around 2030, when SBW is expected to be in widespread use. The company ...

Exclusive Interviews  Updated at: 2026/06/02

a single direction, but one that is modular, interchangeable, and not locked in. BMW is advancing its next-generation architecture under the Neue Klasse program. Beginning with the new iX3, the company is deploying “technology clusters,” including infotainment and ADAS stacks, across future BMW models. These provide greater flexibility to respond more quickly to varying customer needs and regional requirements. BMW has also indicated that its...

Exclusive Interviews  Updated at: 2026/06/02

to direct sales channels. Reliance on imports: Most Chinese vehicles sold in Thailand are still imported, and even locally assembled units rely heavily on imported components to meet the government’s 40% local content requirement. Because Thailand has a smaller production scale and uses the same models as China, local manufacturing is not yet cost-effective, limiting Thailand to lower-value-added components.  Price pressure: AAPICO faces incr...

Exclusive Interviews  Updated at: 2026/06/02