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[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market
[Exclusive Interview] AAPICO’s strategy vision and developments for EV in Thai market Demand for Electric Vehicles (EVs) is increasing rapidly in the ASEAN market, especially in Thailand, driven by the expansion of Chinese OEMs. In an exclusive interview, Mr. Viroj Patcharawattanakul, Chief Marketing Officer (CMO) of AAPICO Hitech Public Co., Ltd. (AAPICO), shared how the company is leveraging its core competencies to remain competitive and evo...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] JTEKT: A Dual-Track Approach of Hardware and Software as the Era of Widespread Steer-by-Wire Adoption Approaches
y to maximize control effectiveness based on a thorough understanding of operating principles, which is a differentiating factor in competing with emerging companies that are gaining prominence through software-driven logic. In this instance, MarkLines conducted an interview with JTEKT Executive Officer and CTO, Mr. Katsutoshi Sakata, focusing on technologies that play a central role in the company's mid- to long-term strategy, including the seco...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation
[Exclusive Interview] Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation At the occasion of the Vienna Motor Symposium 2026, MarkLines had the privilege of conducting a written interview with Ms. Ruiping Wang, Senior Vice President, Geely Auto, exploring Geely's global powertrain strategy and its approach to innovation amid the industry's multi track transition. Based on these direc...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] 5GAA highlights progress in V2X and evolution of connected vehicle technologies
ld Congress (MWC) 2026 took place in Barcelona, Spain, from March 2 to 5, 2026. During the event, MarkLines conducted a series of exclusive interviews with companies presenting next generation connectivity technologies. As part of this coverage, we spoke with Dr. Maxime Flament, Chief Technology Officer at the 5G Automotive Association (5GAA), to gain insights into the latest developments shaping the future of connected mobility. Founded in 2016,...
Exclusive Interviews Updated at: 2026/05/26
[Exclusive Interview] TPR’s Global Vision and Challenge Toward Next-Generation Technologies
ne development. TPR’s strengths lie in its long-standing joint development with Japanese OEMs, advanced precision machining capabilities, and information advantages. However, the competitive environment remains challenging. In particular, in China, the shift toward domestic OEMs has intensified price competition, making it increasingly difficult to ensure profitability and maintain profit margins. The rapid rise of local competitors has also he...
Exclusive Interviews Updated at: 2026/05/25



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