Tata called it an experience SDV. Every domestic OEM, like Tata and Mahindra or new entrants like JSW, are working on it. I think every OEM is working on SDVs. They are working on different focus areas or full-fledged solutions. KPIT is supporting them as well. For example, KPIT partnered with Tata Motors to introduce an in-car gaming platform in the Sierra EV, bringing premium digital experiences to Indian customers.,Which regions, vehicle segme...

Exclusive Interviews  Updated at: 2026/08/21

a good car. Rather than doing this only for Japan, I think it is very positive if the experience makes BYD, as a whole, an automaker that pays greater attention to quality.,How will you apply the knowledge gained from the Japanese market globally in the future? There were recent reports that Suzuki Motor Corporation (Suzuki) plans to introduce a kei EV in Europe. Does your company have any such plans?BYD has grown extremely rapidly over the past ...

Exclusive Interviews  Updated at: 2026/08/19

O is bringing to market in the fields of electrification and new business development. What are the key points of the exhibit for the automotive electric powertrain X-in-1?A1. Mr. Umeda: The two newly developed units being exhibited have already started mass production. One is the 5-in-1 for Nissan Motor Co., Ltd. (Nissan), which integrates a motor, generator, inverter, speed increaser, and reduction gear into an integrated structure. It was moun...

Exclusive Interviews  Updated at: 2026/07/30

ls are not presented in isolation, but are given “form” as specific architectural elements or spatial features.,How is Toray addressing the challenges of the EV era through materials?A6. As EVs become quieter, sounds and vibrations that previously attracted little attention, such as road noise, motor noise, and vehicle body vibrations, are becoming increasingly noticeable. Furthermore, as autonomous driving technology advances and in-cabin ac...

Exclusive Interviews  Updated at: 2026/07/23

d into what appear to be simple resin components. The product is used in the Nissan Qashqai, a C-segment crossover SUV for the European market. To address rare earth material supply risks, MAHLE offers its second-generation Contactless Transmitter (MCT), enabling a state-of-the-art magnet-free EESM motor architecture. With electrification progressing, demand for motor magnets is increasing. Special materials are essential for high performance and...

Exclusive Interviews  Updated at: 2026/06/29

at level.,Please tell us about the advanced products and other highlights exhibited this time.A3. One of the key proposals this year is an expansion of last year's rear module concept to include a front module. The new front module concept is characterized by a design optimized for compact electric motors, reflecting the fact that electrification eliminates the need for a large engine compartment. This has led to a rethinking of how frame structu...

Exclusive Interviews  Updated at: 2026/06/24

sed a range of electrification technologies. MarkLines interviewed Mitsuru Ishihara, Senior Manager, PowerDrive Systems, and Yoshiyasu Kato, Head of Sales and Program Management, Turbos and Thermal Technologies, with a particular focus on BorgWarner's core products, including its S-winding electric motor technology and thermal management solutions. What are OEM requirements and industry trends regarding electric drive modules?A1. Mr. Ishihara: On...

Exclusive Interviews  Updated at: 2026/06/22

solution for Level 4 and above autonomous driving vehicles. It is already installed in NIO Inc.’s ET9, and is scheduled for adoption in Mercedes-Benz Group AG vehicles in 2026.Brake-by-wire (BbW) is a dry-type system using electro-mechanical brakes (EMB) that do not use hydraulic fluid. Electric motors at each wheel generate braking force. Brake pedal inputs are transmitted as electrical signals, improving efficiency while simplifying the syst...

Exclusive Interviews  Updated at: 2026/06/16

to electric vehicles. By applying our research into hub bearings and skillfully offsetting the position of the two rows of balls, which were previously arranged in parallel, the company has succeeded in reducing the width of the bearing. This contributes to improved layout flexibility for in-wheel motors with reduction gears, as well as enhanced maneuverability through an increase in the length of the drive shaft. In particular, for electric veh...

Exclusive Interviews  Updated at: 2026/06/10

there are still areas in which Toyoda Gosei can continue to contribute, and enhancing the value of those areas represents one key path to competitiveness. As SDVs become more widespread, demand for improved in-cabin comfort will increase more than ever before. During my visit to the Auto China 2026 motor show in Beijing (April 24–May 3), I gained the impression that manufacturers were intensely competing over how to create cabin spaces. Softwar...

Exclusive Interviews  Updated at: 2026/06/03

Schaeffler on Europe’s Automotive Future: Competitiveness, Technological Flexibility, and Innovation in Motion At the Vienna Motor Symposium 2026, MarkLines interviewed Matthias Zink, CEO Powertrain & Chassis at Schaeffler AG and President of CLEPA, about Europe’s competitiveness, technological flexibilities, and innovation in powertrain, chassis, and software technologies, drawing on Schaeffler’s perspective as a global automotive supplier...

Exclusive Interviews  Updated at: 2026/06/02

Geely on Global Powertrain Strategy in a Multi Track Transition: System Level Innovation and Global Differentiation At the occasion of the Vienna Motor Symposium 2026, MarkLines had the privilege of conducting a written interview with Ms. Ruiping Wang, Senior Vice President, Geely Auto, exploring Geely's global powertrain strategy and its approach to innovation amid the industry's multi track transition. Based on these direct written replies, the...

Exclusive Interviews  Updated at: 2026/06/02

has the characteristic of being deployable on any hardware platform. We will propose the product to various OEMs and aim to enhance sales from 2030 to 2040.In the driveline business, demand for drive shafts is actually on the rise, in line with the increase in BEVs equipped with both front and rear motors, as the transition from internal combustion engine (ICE) vehicles to electric vehicles (BEVs) progresses. We believe that niche products for di...

Exclusive Interviews  Updated at: 2026/06/02

Mitsuba: Technology Innovations Drive Electrification The Automotive World (AW) 2026 was held from January 21 to 23, 2026. During the show, MarkLines conducted exclusive interviews with several companies. At Mitsuba's booth, Mr. Koji Mizuno, Managing Officer and Chief of Motorcycle Business Management, explained the development trends for next-generation products focusing on components for compact mobility and motorcycles, as well as the skill se...

Exclusive Interviews  Updated at: 2026/06/02

g 70% of total sales. How does AAPICO view the increase of EVs and the expansion of Chinese OEMs in Thailand?-AAPICO views the situation as an “opportunity” to improve its capabilities in technology, workforce, and marketing for new products. The Chinese OEMs, including BYD, Changan, Great Wall Motor, MG, Omoda & Jaecoo, and AION have invested in establishing manufacturing plants in Thailand, with an expected annual capacity exceeding 500,00...

Exclusive Interviews  Updated at: 2026/06/02