hicles? A4. My main message to OEMs is: don’t delay your move to 5G and 5G Advanced. Start integrating these technologies now. Some manufacturers—especially the high volume ones—tend to adopt a ‘wait and see’ attitude, but they need early experience with 5G to fully benefit from it later. Q5. We already have 5G today, but here at the event I see “6G” everywhere. What’s your view on 6G? A5. At 5GAA, our priority is to avoid confusi...

News  Updated at: 2026/03/26

priority. A. [Jochen Goller] In 2025 fully electric vehicles represented around 18% of BMW sales and electrified vehicles around 25%. Europe already exceeds 40%. Regional adoption will vary, with Europe and China growing faster than the U.S.  in accordance with the introduction of the Neue Klasse. Q5. What is the status of Neue Klasse production and the rollout of new models in the United States? A. [Milan Nedeljković, Board Member, Production]...

News  Updated at: 2026/03/16

and trade policies are creating pressure, particularly on vehicles exported from Mexico. Our current market share is just over 4%, so there is still room to grow. Investments such as Scout and new models like the Tiguan should support our presence, but the 10% share is now a longer-term ambition.  Q5. When will the Salzgitter battery plant reach full production? A. [Arno Antlitz] We aim to be the first European carmaker with large-scale in-house...

News  Updated at: 2026/03/12

he driver actively starts the evasive action, even if the car crosses the center line. To ensure reliability, the team conducted extensive testing, including developer testing, real-world driving in different countries, and studies with test drivers. Evasive Steering Assist is available in Audi A5, Q5, A6, A6 e-tron, and Q6 e-tron models. Based on CARIAD press release...

News  Updated at: 2026/03/09

production of the new Audi Q3 and Q3 Sportback at its plant in São José dos Pinhais, Paraná. The third-generation Q3 adopts Audi’s latest global design language, featuring cleaner, more minimalist lines, a redesigned Singleframe grille with 2D Audi rings, slim headlights inspired by the Q6 and Q5, and updated rear lighting elements. Inside, the model introduces a digital stage cockpit concept with a curved panoramic display integrating the V...

News  Updated at: 2026/03/06

13 billion North America plan spans four years and is consistent with 2026 spending. Investment allocation will focus on highest returns. A. [João Laranjo] Integrating Maserati into regional reporting reflects increased regionalization. Brand portfolio decisions will be discussed at Investor Day. Q5.  Is quality improving? A. [Antonio Filosa] Quality is improving significantly after organizational changes and hiring  around 2,000 engineers, m...

News  Updated at: 2026/03/03

ighting manufacturing process for areas such as material choices, production methods, resource efficiency, and recyclability. Sustainability in lighting will increasingly depend on improvements made in the manufacturing process of lighting technologies rather than the lighting functions themselves. Q5. What do you feel are the biggest needs or gaps in automotive lighting technology for the future? Are there specific automotive lighting applicatio...

News  Updated at: 2026/03/03

Audi South Africa announces new model launches for 2026 On February 5, Audi South Africa shared its plans for the year ahead at the annual Volkswagen Group Africa Indaba, confirming its focus on new products, performance leadership, and long-term growth in the local market. Looking toward 2026, Audi South Africa outlined a clear product roadmap. Key launches include the all-new Audi Q3, Audi Q5, and Audi RS 5. Alongside new models, Audi will con...

News  Updated at: 2026/02/09

nalised moods such as calming, energising, festive, or celebratory. My Auras offers one-click multi-sensory control, festive and birthday themes, and access to roadside assistance and vehicle service within the same application. It is compatible with Audi models, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron from model year 2024 onwards, and can be used through supported iPhone models or the vehicle’s infotainment sys...

News  Updated at: 2026/02/06

6 gasoline vehicles and 7 New Energy Vehicles (NEVs). -          The Sagitar S will be unveiled at the end of January. The Tayron S will be launched in the second half of 2026. The flagship SUV family will welcome a new member, the new Tavendor. -          The next-generation Audi Q5L was launched, and the next-generation Audi A6L will be launched in 2026. The SQ8 and the S5 Avant will be introduced in 2026, followed by the all-...

News  Updated at: 2026/01/28

ng the Audi voice assistant. In the future, the system could also be enhanced in-car gaming, for example, by syncing lights or air conditioning with the game. A demo of this lighting feature was recently shown in an Audi SQ6 e-tron at CES. The experience worlds will be available in the Audi A5, A6, Q5, A6 e-tron, and Q6 e-tron models starting with the new model year. Based on CARIAD press release...

News  Updated at: 2026/01/27

en an unchanged tariff burden, large additional investment cannot be funded,” Blume said. “Reduction of costs in the short term and reliable business conditions in the long term are what we need.” While BMW AG and Mercedes-Benz Group AG both build SUVs in the U.S., Audi builds models like the Q5 SUV at its plant in San José Chiapa, Mexico that do not qualify for duty-free imports. The company currently builds VW brand vehicles in Chattanoo...

News  Updated at: 2026/01/27

FAW-Audi launches next-gen Audi Q5L SUV On January 16, FAW-Audi launched the next-generation Audi Q5L, the world’ first luxury SUV to feature Huawei’s intelligent driving technology. The model is available in four models, with prices ranging from CNY 309,800 to CNY 384,800. The next-generation Audi Q5L, the first PPC (Premium Platform Combustion)-based SUV model, measures 4,842mm long, 1,900mm wide, and 1,660mm high, with a wheelbase of 2,945...

News  Updated at: 2026/01/19

growth in Audi Approved: plus, pre-owned car business, SUVs, and the performance and lifestyle car range supported by GST 2.0 boosted customer confidence. The Top-of-the-line models, including Audi Q7, Q8, S5 Sportback, and RS Q8 Performance, saw steady demand, while including Audi Q3, A4, A6, and Q5 continued to perform well. Based on the Audi India press release...

News  Updated at: 2026/01/13

er cars dropping 43.5%. VW’s full-year sales fell 13.0% to 329,813 units. Audi’s U.S. sales dropped by 36.3% to 36,233 units in Q4, and 16.1% to 164,942 for full year 2025. Audi has been more affected by Trump’s tariffs as it imports all of the cars it sells in the U.S., including the popular Q5 assembled in Mexico. Audi is considering to begin production in the U.S., but has not yet made a final decision if or when to do so. VW plans to of...

News  Updated at: 2026/01/09

Audi India sold 4,510 cars in 2025 On January 1, Audi India announced that it retailed 4,510 units in CY (calendar year) 2025, which was supported by festive-season demand, GST 2.0-backed sentiment, and sustained traction in SUVs, performance cars, and core models such as the Q3, A4, A,6, and Q5.​ Audi mentioned that it is entering 2026 with a stronger product portfolio, planned new launches, and experiential campaigns. Based on the Audi India ...

News  Updated at: 2026/01/05

xpect a soft landing for products designed for existing engines. Furthermore, the market share of electric vehicles in Japan is still small. We believe that demand for EVs will suddenly grow at some point. We are preparing for that time and will be prepared to respond by producing products for EVs. Q5. Japanese OEMs are losing market share in China. How about NHK Spring, do you plan to actively market your products to Chinese OEMs? A5. Our concer...

News  Updated at: 2025/12/17

rs? A4. While it is difficult to predict, there is no doubt in our minds that internal-combustion engines will continue and will still be needed in the future. These engines are our lifeline, so we will continually and thoroughly strengthen our position as we aim to further expand our market share. Q5. What is your strategy or thoughts about how you will be able to grow your powertrain business? A5. First, we believe there is still a lot of room/...

News  Updated at: 2025/12/16

Audi Győr plant, Hungary begins production of upgraded V6 TDI with new MHEV plus technology On December 5, Audi Hungaria announced that it has started producing upgraded V6 TDI diesel engines for the Audi Q5 and A6 models at its Győr plant, Hungary. The new 3-liter V6 diesel generates output of 299 hp and 580 Nm of torque. For the first time, MHEV plus technology is used, which provides an additional power of up to 18 kW (24 hp) in combination ...

News  Updated at: 2025/12/05

to differentiation, we are currently developing technology that complies with next-generation safety standards such as relaxation and safety seats. One of our advantages when compared to competitors is the ease by which we can advance our business by collaborating with other Toyota Group companies. Q5. The business environment in the Americas is changing, with additional tariffs being imposed in the US, for example. Are you planning to respond in...

News  Updated at: 2025/12/02