Audi Mexico to create 800 jobs at Puebla plant during 2026 On May 18, it was reported that Audi Mexico will create 800 new jobs at its plant in San Jose Chiapa, Puebla, during 2026, amid operational growth and expansion of production of the Q5 SUV. The announcement follows concerns about a potential reduction of operations in Mexico due to U.S. tariff pressures. However, local authorities confirmed that the company is maintaining growth plans. Be...

News  Updated at: 2026/05/21

Audi launches updated 2026 Q5 and SQ5 lineup in Brazil On May 8, Audi Brazil announced the launch of the 2026 Audi Q5 and Audi SQ5, highlighting new technologies, expanded equipment and enhanced semi-autonomous driving systems.  The Q5 now uses the updated 2.0 TFSI EA888 evo5 engine producing 272 hp and 400 Nm of torque, up from 265 hp and 370 Nm previously. Paired with a seven-speed S tronic transmission and quattro ultra-all-wheel drive, it ac...

News  Updated at: 2026/05/13

hen technologies change, we must think holistically by integrating supply chains, industrial policy, and geopolitical stability. Regionalization can strengthen Europe’s resilience and value creation—but only if it is embedded in a long term, reliable political order. Schaeffler’s Core Message Q5. With which key message does Schaeffler want to position itself at this year’s Vienna Motor Symposium? A5. Our central message is clear: Schaeff...

News  Updated at: 2026/05/08

changes. -Thailand currently manufactures mainly lower value-added parts. The company believes the government should protect local production in these areas by limiting imports and encouraging domestic sourcing, while providing additional incentives to attract investment in high-tech manufacturing. Q5. As global OEMs increasingly require “green parts”, how does AAPICO improve its manufacturing processes to remain competitive? -AAPICO has cont...

News  Updated at: 2026/04/30

xist, AI may not fully capture those cultural differences. There will be areas where AI is not suitable, areas where stricter control is required, and areas where agent-based approaches may work well. We are currently in the middle of that major transformation, trying to determine those boundaries. Q5. Compared with China and the US, is today's European regulatory framework more of a catalyst or a constraint for software innovation? Ms. Keim: Ch...

News  Updated at: 2026/04/28

his ensures that every customer voice is properly reviewed and evaluated based on the volume of feedback received. Because we can act on these insights before a product reaches the market or at the next version, we are able to reflect the customer perspective in our products with greater certainty. Q5. Transitioning AI from a vision to a tool that engineers use every day is a significant transformation. What has been the biggest challenge in maki...

News  Updated at: 2026/04/24

ransmission, and acceleration. In cars with the E3 1.2 system, over 45 functions work together to adjust the driving style for comfort, sportiness, or efficiency. Audi is the first brand in VW Group to introduce this feature, called “Audi drive select assistant,” in models such as Audi A5, Audi Q5, Audi A6, Audi A6 e-tron, and Audi Q6 e-tron. Instead of the driver choosing a mode, the system does it automatically based on the situation. It us...

News  Updated at: 2026/04/16

h 5G, all that’s needed is a 5G modem built into the vehicle — no additional dedicated V2X hardware. This makes the system far more practical, especially in dense urban areas where 5G coverage is already strong. Those environments benefit most from this type of cooperative safety communication. Q5. Besides this scenario, what other use cases are you exploring? A5. There are several promising scenarios: Smart parking assistance Early alerts...

News  Updated at: 2026/04/09

hicles? A4. My main message to OEMs is: don’t delay your move to 5G and 5G Advanced. Start integrating these technologies now. Some manufacturers—especially the high volume ones—tend to adopt a ‘wait and see’ attitude, but they need early experience with 5G to fully benefit from it later. Q5. We already have 5G today, but here at the event I see “6G” everywhere. What’s your view on 6G? A5. At 5GAA, our priority is to avoid confusi...

News  Updated at: 2026/03/26

priority. A. [Jochen Goller] In 2025 fully electric vehicles represented around 18% of BMW sales and electrified vehicles around 25%. Europe already exceeds 40%. Regional adoption will vary, with Europe and China growing faster than the U.S.  in accordance with the introduction of the Neue Klasse. Q5. What is the status of Neue Klasse production and the rollout of new models in the United States? A. [Milan Nedeljković, Board Member, Production]...

News  Updated at: 2026/03/16

and trade policies are creating pressure, particularly on vehicles exported from Mexico. Our current market share is just over 4%, so there is still room to grow. Investments such as Scout and new models like the Tiguan should support our presence, but the 10% share is now a longer-term ambition.  Q5. When will the Salzgitter battery plant reach full production? A. [Arno Antlitz] We aim to be the first European carmaker with large-scale in-house...

News  Updated at: 2026/03/12

he driver actively starts the evasive action, even if the car crosses the center line. To ensure reliability, the team conducted extensive testing, including developer testing, real-world driving in different countries, and studies with test drivers. Evasive Steering Assist is available in Audi A5, Q5, A6, A6 e-tron, and Q6 e-tron models. Based on CARIAD press release...

News  Updated at: 2026/03/09

production of the new Audi Q3 and Q3 Sportback at its plant in São José dos Pinhais, Paraná. The third-generation Q3 adopts Audi’s latest global design language, featuring cleaner, more minimalist lines, a redesigned Singleframe grille with 2D Audi rings, slim headlights inspired by the Q6 and Q5, and updated rear lighting elements. Inside, the model introduces a digital stage cockpit concept with a curved panoramic display integrating the V...

News  Updated at: 2026/03/06

13 billion North America plan spans four years and is consistent with 2026 spending. Investment allocation will focus on highest returns. A. [João Laranjo] Integrating Maserati into regional reporting reflects increased regionalization. Brand portfolio decisions will be discussed at Investor Day. Q5.  Is quality improving? A. [Antonio Filosa] Quality is improving significantly after organizational changes and hiring  around 2,000 engineers, m...

News  Updated at: 2026/03/03

ighting manufacturing process for areas such as material choices, production methods, resource efficiency, and recyclability. Sustainability in lighting will increasingly depend on improvements made in the manufacturing process of lighting technologies rather than the lighting functions themselves. Q5. What do you feel are the biggest needs or gaps in automotive lighting technology for the future? Are there specific automotive lighting applicatio...

News  Updated at: 2026/03/03

Audi South Africa announces new model launches for 2026 On February 5, Audi South Africa shared its plans for the year ahead at the annual Volkswagen Group Africa Indaba, confirming its focus on new products, performance leadership, and long-term growth in the local market. Looking toward 2026, Audi South Africa outlined a clear product roadmap. Key launches include the all-new Audi Q3, Audi Q5, and Audi RS 5. Alongside new models, Audi will con...

News  Updated at: 2026/02/09

nalised moods such as calming, energising, festive, or celebratory. My Auras offers one-click multi-sensory control, festive and birthday themes, and access to roadside assistance and vehicle service within the same application. It is compatible with Audi models, including the A4, Q3, Q3 Sportback, Q5, A6, Q7, Q8, RS Q8, and Q8 e-tron from model year 2024 onwards, and can be used through supported iPhone models or the vehicle’s infotainment sys...

News  Updated at: 2026/02/06

6 gasoline vehicles and 7 New Energy Vehicles (NEVs). -          The Sagitar S will be unveiled at the end of January. The Tayron S will be launched in the second half of 2026. The flagship SUV family will welcome a new member, the new Tavendor. -          The next-generation Audi Q5L was launched, and the next-generation Audi A6L will be launched in 2026. The SQ8 and the S5 Avant will be introduced in 2026, followed by the all-...

News  Updated at: 2026/01/28

ng the Audi voice assistant. In the future, the system could also be enhanced in-car gaming, for example, by syncing lights or air conditioning with the game. A demo of this lighting feature was recently shown in an Audi SQ6 e-tron at CES. The experience worlds will be available in the Audi A5, A6, Q5, A6 e-tron, and Q6 e-tron models starting with the new model year. Based on CARIAD press release...

News  Updated at: 2026/01/27

en an unchanged tariff burden, large additional investment cannot be funded,” Blume said. “Reduction of costs in the short term and reliable business conditions in the long term are what we need.” While BMW AG and Mercedes-Benz Group AG both build SUVs in the U.S., Audi builds models like the Q5 SUV at its plant in San José Chiapa, Mexico that do not qualify for duty-free imports. The company currently builds VW brand vehicles in Chattanoo...

News  Updated at: 2026/01/27