Sony Honda Mobility to introduce video and music technology in Afeela 1 Sony Honda Mobility Inc. (Sony Honda Mobility) will introduce a technology that provides videos and music to individual seats for its Afeela 1 that will be delivered from the middle of 2026 in the U.S. state of California. The company aims to reduce sound interference in the small interior space to realize the sound quality of home audio systems. Sony Honda Mobility is curren...

News  Updated at: 2025/10/10

AWS, Qualcomm work with Sony Honda Mobility to accelerate AFEELA EV development On September 10, Amazon Web Services, Inc. (AWS), Qualcomm Technologies, Inc., and Sony Honda Mobility (SHM) announced new advancements in the development speed of SHM's upcoming electric vehicle AFEELA.  Through collaborative efforts, the companies are accelerating SHM’s ADAS development capabilities, harnessing AWS's cloud infrastructure and Qualcomm AI100 accele...

News  Updated at: 2025/09/16

SHM’s AFEELA 1 pre-production begins at Honda’s East Liberty Auto Plant On July 30, Sony Honda Mobility (SHM) announced that pre-production trials of its AFEELA 1 are currently underway at its contract manufacturing partner Honda’s East Liberty Auto Plant. During this phase, the team at the East Liberty Auto Plant verifies part compatibility, assembly precision, and paint quality to ensure production readiness at the highest standards. Team...

News  Updated at: 2025/08/01

mers access to Tesla Superchargers across Japan. Mazda BEVs will be compatible with other charging standards besides NACS with the use of adapters. Mazda had already announced that it would adopt NACS for its electric vehicles in North America, following other OEMs. In 2024, Sony Honda Mobility’s AFEELA EV brand also announced plans to deploy its EVs in Japan with the NACS connector as standard. (Mazda release and other sources on May 9, 2025)...

News  Updated at: 2025/05/10

said, Sony-Honda wouldn’t be able to legally compete against franchise Honda dealers. “We have an anti-competition statute, and if a manufacturer has franchisees, it has to use franchisees to sell vehicles,” he said. Sony-Honda argues it is a separate company, despite plans to manufacture the Afeela 1 at a Honda plants in Ohio, on a Honda-engineered, dedicated EV platform.  Reservations for the Afeela 1 with a USD 200 fee started in Januar...

News  Updated at: 2025/05/06

LG Display, Korea starts mass production of ultra-large automotive display solutions On February 24, LG Display started mass production of the industry’s first 40-inch Pillar to Pillar (P2P) automotive display. It fully covers the area in front of the driver’s and front passenger’s seats. This display will debut in the Afeela, the first sedan from the Sony Honda Mobility joint venture.  The performance of an SDV requires the installation o...

News  Updated at: 2025/02/24

AFEELA 1 on display in Los Angeles ahead of launch by end of 2025 On February 21, Sony Honda Mobility of America Inc. (SHMA) announced that the grand opening of AFEELA Studio at Westfield Century City will be on February 22.  For six months only, the AFEELA Studio at Westfield Century City is designed to provide visitors with live, immersive demonstrations by AFEELA experts, allowing them to interact with the vehicle’s innovative technologies ...

News  Updated at: 2025/02/22

CES 2025: AUO, Taiwan to provide Micro LED Media Bar solution for Sony Honda Mobility’s AFEELA On January 9, AUO announced that it is collaborating with Sony Honda Mobility to showcase the world’s first Micro LED Media Bar Solution mounted on the exterior of the AFEELA at CES 2025.  The new solution brings groundbreaking applications to human-machine engagement, and connects the cockpit to the world outside the vehicle, inspiring innovative ...

News  Updated at: 2025/01/09

rol over data privacy, system updates, and future-proofing capabilities. This solution also supports larger screens and seamlessly integrates infotainment and Advanced Driver Assistance Systems (ADAS) functionalities. Sony Honda Mobility is the first automaker to utilize HERE Navigation SDK for its AFEELA brand, enhancing its digital cockpit with advanced art visualization, EV range management, and augmented reality features. HERE Navigation is a...

News  Updated at: 2025/01/09

Sony Honda Mobility partners with Crash Champions for AFEELA vehicle repair and maintenance services in U.S. On January 7 at CES 2025, Sony Honda Mobility of America Inc. (SHMA) has announced a new partnership with Crash Champions, one of the largest founder-led operators of high-quality automotive collision repair centers in the U.S. SHMA will partner with Crash Champions to provide comprehensive vehicle repair and maintenance services for Sony ...

News  Updated at: 2025/01/08

CES 2025: Sony Honda Mobility to open AFEELA Studio & Delivery Hubs in Torrance and Fremont, California in H2 of 2025 On January 7, 2025, Sony Honda Mobility Inc. (SHM) announced at CES 2025 that it will open the AFEELA Studio & Delivery Hub, two new spaces where visitors can directly experience the AFEELA brand, in Torrance and Fremont, California, forecasted for the second half of 2025. These hubs will provide visitors with the opportunity to i...

News  Updated at: 2025/01/08

CES 2025: HERE partners with Sony Honda Mobility on AFEELA EV HERE Technologies (HERE) announced its partnership with Sony Honda Mobility Inc. (SHM) at CES 2025 to revolutionize mobility with the SHM electric vehicle (EV) brand, “AFEELA”. The partnership aims to create an intuitive and personalized mobility experience that goes beyond standard navigation. SHM will leverage HERE Navigation SDK for AFEELA’s digital cockpit and HERE SDK Explor...

News  Updated at: 2025/01/08

CES 2025: Sony Honda Mobility introduces AFEELA 1 On January 6, 2025, Sony Honda Mobility Inc. (SHM) announced the first model to be sold under the AFEELA brand at CES 2025 – AFEELA 1. AFEELA 1 is scheduled for U.S. production at an existing, state-of-art plant in Ohio with official sales in California anticipated in 2025 and deliveries anticipated in mid-2026. AFEELA 1 is available in two trims: AFEELA 1 Origin and AFEELA 1 Signature. The pric...

News  Updated at: 2025/01/07

Sony Honda Mobility’s Afeela EV to offer in-vehicle karaoke service Sony Honda Mobility Inc. (Sony Honda Mobility, Minato Ward, Tokyo) announced on December 16 that it will collaborate with Stingray Group Inc. (Stingray Group) to provide a karaoke service as entertainment content for its “Afeela” electric vehicle (EV). Stingray Group is a Canadian company that deals with music, media, and technology services. Introduction of Stingray Group...

News  Updated at: 2024/12/18

nd Gemini AI, Epic Games’ Unreal Engine for 3D rendering and Here navigation.•    New EB corbos Link, merging the worlds of AUTOSAR and Android. In addition to demonstrations at the Elektrobit booth, solutions will be featured throughout the show by partners, including Sony Honda Mobility’s AFEELA, which integrates some of the IVI foundation developed in collaboration with Elektrobit in AFEELA’s digital cockpit. (Elektrobit release on D...

News  Updated at: 2024/12/13

Sony Honda Mobility to introduce video conferencing application to Afeela EV Sony Honda Mobility Inc. (SHM, Minato Ward, Tokyo) has announced that it will introduce “Zoom Meetings,” a video conferencing application, as an in-car service for the Afeela electric vehicle (EV). Zoom Meetings allows Afeela customers to participate in web meetings from their cars using the in-car touchscreen, camera and microphone. According to SHM’s announcement...

News  Updated at: 2024/11/25

CES 2025: Sony Honda Mobility to exhibit latest EV model of AFEELA brand On November 15, Sony Honda Mobility Inc. announced that it will be exhibiting at CES 2025 taking place in Las Vegas, Nevada, USA, from January 7, 2025.  The brand “AFEELA” is scheduled to launch its first mass-produced EV model in 2025, with deliveries expected to start in 2026. The booth at CES 2025 will showcase the latest model that has been updated towards its produ...

News  Updated at: 2024/11/15

Sony Honda Mobility to adopt Tesla’s charging specifications for new Afeela EV Sony Honda Mobility Inc. (Sony Honda Mobility, Minato Ward, Tokyo) announced that it will adopt the “NACS” proprietary rapid charging specifications of Tesla, Inc. (Tesla) for its new “Afeela” electric vehicle (EV), which will be released in the Japanese and U.S. markets in 2025. This will be the first time for a vehicle model for the Japanese market to adopt...

News  Updated at: 2024/09/30

Sony Honda Mobility presents AFEELA Prototype at Los Angeles, California event On July 20, Sony Honda Mobility in partnership with the Los Angeles Dodgers hosted the AFEELA PREGAME PERFORMANCE on July 20 at Dodger Stadium in Los Angeles, California. As part of the partnership agreement, AFEELA sponsored the AFEELA Pregame Performance before the game, featuring the Creepy Nuts, who made a spectacular entrance from the AFEELA vehicle.  This was th...

News  Updated at: 2024/07/24

Sony Honda Mobility to use KDDI’s global communication platform for Afeela Sony Honda Mobility Inc. (Sony Honda Mobility, Minato Ward, Tokyo) announced that it will use KDDI Corporation’s (KDDI) global communication platform for the network service of its “Afeela” electric vehicle that will be launched in 2025. Sony Honda Mobility will centrally control the lines of mobile network operations (MNO) in various countries and regions. The com...

News  Updated at: 2024/02/28