Sony Honda Mobility concludes “ AFEELA” exhibition in Ginza following discontinuation of development Sony Honda Mobility Inc. (SHM, Minato Ward, Tokyo), which decided to discontinue development of the  AFEELA electric vehicle (EV), announced on March 27 that it had ended its exhibition at the "G735 Gallery" in Ginza, Tokyo. “We deeply regret this outcome and are heartbroken. We would like to once again offer our sincere apologies for any i...

News  Updated at: 2026/03/30

Sony Honda Mobility announces discontinuation of development and launch of AFEELA 1 and second model of AFEELA vehicles On March 25, Sony Honda Mobility Inc. (SHM) announced that it has decided to discontinue the development and launch of its first model, AFEELA 1, and its second model of AFEELA vehicles that had been under development. As a result of its parent company Honda Motor Co., Ltd. (Honda)’s reassessment of its automobile electrificat...

News  Updated at: 2026/03/25

Sony Honda Mobility announces AFEELA Studio & Delivery Hub Torrance opening On March 16, Sony Honda Mobility of America Inc. (SHMA) announced it will host the grand opening of the AFEELA Studio & Delivery Hub Torrance on March 21 from 11:00 a.m. to 3:00 p.m. PT. Attendees will include SHMA Executives, the Mayor of Torrance, civic leaders, AFEELA 1 reservation holders, and invited guests. The AFEELA 1 will be on-site for guided, in-cabin experienc...

News  Updated at: 2026/03/17

Sony Honda Mobility awaits decision on AFEELA project On March 13, the day after Honda announced it was cancelling three EV production programs in the U.S., Sony Honda Mobility announced only that it will present a “AFEELA Prototype Tuned Up by Hajime Sorayama” exhibit at CREATIVE MUSEUM TOKYO in Tokyo starting March 14 through May 10. No mention has yet been made about a change in plans for the AFEELA 1 electric sedan that is based on the pl...

News  Updated at: 2026/03/14

Hub that the company established in Ohio, and other supporting plants, that include:   •  Marysville Auto Plant in Ohio, which was to build the three discontinued EVs  •  East Liberty Auto Plant in Ohio which was to provide a supporting role in EV production, but still has the Sony Mobility AFEELA planned for production  •  Georgia Transmission Plant which was to produce E-axles  •  Anna Engine Plant in Ohio which was to produce b...

News  Updated at: 2026/03/13

big Robotaxi players. However, the 2030s are expected to bring a much broader field as Premium brands, new EV entrants, and Chinese disruptors push L3 capabilities into more nameplates. Likely L3 contenders include:– Premium: Audi, Porsche, Tesla, Cadillac, Volvo– Newer entrants: Rivian, Lucid, Afeela– Chinese disruptors: Luxeed, Stelato, Xiaomi, Xpeng, Zeekr As a result, GlobalData’s Autonomous Levels Forecast sees sales volumes of L3 ca...

News  Updated at: 2026/01/19

ystem". For two decades, and three generations, the Acura RDX has been a staple of the Acura SUV lineup, beginning with the 2007 model year, with cumulative sales of around 850,000 units in North America. The East Liberty Auto Plant is currently gearing up for production of the Sony Honda Mobility AFEELA 1. (Honda release on January 14, 2026) ...

News  Updated at: 2026/01/15

CES 2026: Sony Honda Mobility unveils AFEELA Prototype 2026 On January 5, Sony Honda Mobility (SHM) unveiled a new prototype, the AFEELA Prototype 2026, at a press conference ahead of the opening of CES 2026 in Las Vegas. The AFEELA Prototype 2026 builds on the core concept of AFEELA 1 while offering greater spatial flexibility and accessibility, aiming to deliver joy and value to a broader range of users. The company plans to develop a productio...

News  Updated at: 2026/01/06

Sony Honda Mobility initiates AFEELA 1 trial production in Ohio, U.S. On January 2, Sony Honda Mobility Inc. (SHM) announced that it recently conducted trial production runs of its first model, AFEELA 1, using the production line at the East Liberty Auto Plant of its contract manufacturing partner, Honda Development & Manufacturing of America, LLC (Honda). This trial was conducted as part of the preparation process for mass production. SHM also a...

News  Updated at: 2026/01/05

CES 2026: Sony Honda Mobility to unveil pre-production “AFEELA 1” and new concept model On November 20, Sony Honda Mobility (SHM), the joint venture between Sony Group Corporation and Honda Motor Co., Ltd., announced that it will be exhibiting at CES 2026, which takes place in Las Vegas, NV January 6-9, 2026.  Ahead of the show’s public opening, SHM will be holding its first ever independent press conference on Media Day, January 5, 2026. ...

News  Updated at: 2025/11/20

Sony Honda Mobility to introduce video and music technology in Afeela 1 Sony Honda Mobility Inc. (Sony Honda Mobility) will introduce a technology that provides videos and music to individual seats for its Afeela 1 that will be delivered from the middle of 2026 in the U.S. state of California. The company aims to reduce sound interference in the small interior space to realize the sound quality of home audio systems. Sony Honda Mobility is curren...

News  Updated at: 2025/10/10

AWS, Qualcomm work with Sony Honda Mobility to accelerate AFEELA EV development On September 10, Amazon Web Services, Inc. (AWS), Qualcomm Technologies, Inc., and Sony Honda Mobility (SHM) announced new advancements in the development speed of SHM's upcoming electric vehicle AFEELA.  Through collaborative efforts, the companies are accelerating SHM’s ADAS development capabilities, harnessing AWS's cloud infrastructure and Qualcomm AI100 accele...

News  Updated at: 2025/09/16

SHM’s AFEELA 1 pre-production begins at Honda’s East Liberty Auto Plant On July 30, Sony Honda Mobility (SHM) announced that pre-production trials of its AFEELA 1 are currently underway at its contract manufacturing partner Honda’s East Liberty Auto Plant. During this phase, the team at the East Liberty Auto Plant verifies part compatibility, assembly precision, and paint quality to ensure production readiness at the highest standards. Team...

News  Updated at: 2025/08/01

mers access to Tesla Superchargers across Japan. Mazda BEVs will be compatible with other charging standards besides NACS with the use of adapters. Mazda had already announced that it would adopt NACS for its electric vehicles in North America, following other OEMs. In 2024, Sony Honda Mobility’s AFEELA EV brand also announced plans to deploy its EVs in Japan with the NACS connector as standard. (Mazda release and other sources on May 9, 2025)...

News  Updated at: 2025/05/10

said, Sony-Honda wouldn’t be able to legally compete against franchise Honda dealers. “We have an anti-competition statute, and if a manufacturer has franchisees, it has to use franchisees to sell vehicles,” he said. Sony-Honda argues it is a separate company, despite plans to manufacture the Afeela 1 at a Honda plants in Ohio, on a Honda-engineered, dedicated EV platform.  Reservations for the Afeela 1 with a USD 200 fee started in Januar...

News  Updated at: 2025/05/06

LG Display, Korea starts mass production of ultra-large automotive display solutions On February 24, LG Display started mass production of the industry’s first 40-inch Pillar to Pillar (P2P) automotive display. It fully covers the area in front of the driver’s and front passenger’s seats. This display will debut in the Afeela, the first sedan from the Sony Honda Mobility joint venture.  The performance of an SDV requires the installation o...

News  Updated at: 2025/02/24

AFEELA 1 on display in Los Angeles ahead of launch by end of 2025 On February 21, Sony Honda Mobility of America Inc. (SHMA) announced that the grand opening of AFEELA Studio at Westfield Century City will be on February 22.  For six months only, the AFEELA Studio at Westfield Century City is designed to provide visitors with live, immersive demonstrations by AFEELA experts, allowing them to interact with the vehicle’s innovative technologies ...

News  Updated at: 2025/02/22

CES 2025: AUO, Taiwan to provide Micro LED Media Bar solution for Sony Honda Mobility’s AFEELA On January 9, AUO announced that it is collaborating with Sony Honda Mobility to showcase the world’s first Micro LED Media Bar Solution mounted on the exterior of the AFEELA at CES 2025.  The new solution brings groundbreaking applications to human-machine engagement, and connects the cockpit to the world outside the vehicle, inspiring innovative ...

News  Updated at: 2025/01/09

rol over data privacy, system updates, and future-proofing capabilities. This solution also supports larger screens and seamlessly integrates infotainment and Advanced Driver Assistance Systems (ADAS) functionalities. Sony Honda Mobility is the first automaker to utilize HERE Navigation SDK for its AFEELA brand, enhancing its digital cockpit with advanced art visualization, EV range management, and augmented reality features. HERE Navigation is a...

News  Updated at: 2025/01/09

Sony Honda Mobility partners with Crash Champions for AFEELA vehicle repair and maintenance services in U.S. On January 7 at CES 2025, Sony Honda Mobility of America Inc. (SHMA) has announced a new partnership with Crash Champions, one of the largest founder-led operators of high-quality automotive collision repair centers in the U.S. SHMA will partner with Crash Champions to provide comprehensive vehicle repair and maintenance services for Sony ...

News  Updated at: 2025/01/08