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User Guide
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Baidu Inc.

Business Overview

- Headquartered in Beijing, China.

- Baidu primarily provides search-based, information streams, and other online marketing services, as well as products and services from new AI fields. Over the past decade, Baidu has invested in cutting-edge areas such as deep learning, conversational AI operating systems, autonomous driving, and AI chips, making Baidu a leading AI company with a robust internet foundation. Baidu's business operations are mainly conducted in Mainland China. For the year ended December 31, 2023, over 97% of net revenue was derived from Mainland China, and more than 78% of total assets were located in Mainland China as of December 31, 2023.

- Baidu's founder, chairman, and CEO is Robin LI (Yanhong LI). Mr. LI graduated from Peking University in 1991 with a degree in Information Management and earned a master's degree in computer science from the State University of New York at Buffalo. He has served as a senior consultant for Dow Jones, designed the real-time financial information system for The Wall Street Journal Online, and was a senior engineer at Infoseek.

- In the automotive field, Baidu began its intelligent driving initiatives in 2013. Currently, Baidu's intelligent driving business includes the autonomous ride-hailing service Apollo Go, Apollo Self-Driving Solutions, DuerOS for Auto, and the intelligent electric vehicle company Jidu Auto, now Hangzhou Ji Yue Automobile Technology Co., Ltd. (JiyYue Auto), a joint venture with Zhejiang Geely Holding Group Co., Ltd.



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