VW Group (2) Transforming into a Mobility Technology Company
Enhancing competitiveness through electrification, software and autonomous driving
Summary
As the automotive industry undergoes a major transformation driven by electrification, SDV (Software Defined Vehicles), AI utilization, and the rise of Chinese OEMs, the Volkswagen (VW) Group aims to transform itself into "The Global Automotive Tech Driver" by 2035. Aiming to transform from an automaker into a mobility technology company, the firm is advancing its electrification strategy—centered on BEV platforms and in-house battery production by PowerCo, a battery company under the Volkswagen umbrella—while also strengthening its SDV and AI development through collaborations with Rivian and Mobileye.
In the Chinese market, the company is working to regain its competitive edge through a partnership with XPeng, while in North America, it aims to build a second growth and revenue base centered on Scout Motors.
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