Daihatsu: Innovations in the competitive mini and compact car market

Establish research and development organization in Indonesia and Malaysia

2014/10/09

Table of contents

Summary
Competing to be top in fuel economy in mini vehicle market
Strengthening R&D for engine powertrains
"Ultra space": maximizing space in mini-vehicle cabin
Revolutionary "monocoque frame ＋plastic exterior panel architecture" in all-new Copen
Fierce competition in 2014 mini-vehicle market
Astra Daihatsu Motor in Indonesia leads in production volume
Launched LCGC (Low Cost Green Car) ahead of competitors
Competition with Honda and Nissan heating up in Malaysia, another important market
Perodua's product lineup
FY2014 revenue lower due to severe competition

Summary

Daihatsu lead the mini vehicle market for seven years, between 2007 and 2013. However, in the aggressive competition with hit products like Honda's N Series and Suzuki's Hustler, Daihatsu was overtaken by Suzuki from April 2014 in terms of unit sales. Amidst this severe competitive environment in the mini vehicle market, Daihatsu is aiming to recover in the second half of the fiscal year ending in March 2015 (FY2015) by launching new models developed and engineered with a focus on fuel efficiency, roomier cabin interiors, and the appeal of its proprietary products. Within the Toyota Group, Daihatsu is in charge of development and production of low fuel consumption and low-cost vehicles for both brand of Daihatsu and Toyota. In addition, production for Toyota accounts for a large percentage in whole Daihatsu productions.

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