Global motorcycle sales expected to reach 57 million units in 2013

Sales and production in China, India, Indonesia, Brazil, Taiwan, Japan and ASEAN countries

2013/04/25

Table of contents

Summary
China's production volume for 2012 decreases by 12.5% to 23.63 million units from drop in export and tightened regulations
Production volume in India expected to reach almost 16 million units for FY2012; Honda expands share after dissolving joint venture partnership
2013 sales in Indonesia estimated to decrease 15% y/y to 6.03 million units
Brazil's 2013 production volume to increase by 5.6% to 1.78 million units; volume decreased by 20.9% in 2012
Taiwan's manufactured volume for 2012 decreases by 10.1% to 1,086K units
Japan to slightly increase sales volume to 446K units for 2013
(Reference) Production and sales in ASEAN countries

Summary

This report outlines major motorcycle manufacturing countries: China, India, Indonesia, Brazil, Taiwan, and Japan.

The worldwide motorcycle demand in 2012 was down 2.9% y/y to 55.69 million units. This was caused by a nearly 10% decrease in demand in China and Indonesia (according to Yamaha).

In China, the 2012 production (including tricycles) declined by 12.5% y/y to 23.63 million units from a decrease in exports as well as purchase restriction in urban areas. The production in Indonesia and Brazil decreased by 11.6% y/y to 7.06 million units and 20.9% to 1.69 million units, respectively, from new regulations and limitations on loaning because most motorcycle purchases are made through loans. However, the production volume in India in FY2012 (fiscal year starting in April 2012) is expected to reach nearly 16 million units, a few percent increase from the previous year.

The demand for motorcycles in 2013 is estimated by Yamaha to increase by 2.1% y/y to 56.85 million units. The demand in India, which became the country with a highest demand for motorcycles overtaking China in 2012, is estimated to increase by 4.3% to 14.4 million units. Contrary to China, which is expecting a decrease of 10.3% to 11.33 million units for 2013 from a continued decrease in demand. Yamaha expects the demands in Indonesia to grow by 4.6% y/y to 7.6 million units in 2013 (as of February 2013), but there is a possibility of plummeting sales depending on loan regulations enforced by the government in the near future.

Worldwide motorcycle demands (Yamaha estimate, February 2013)

(1,000 units)

	2007	2008	2009	2010	2011	2012	2013 forecast
Japan	723	567	434	424	445	442	446
North America	1,288	1,224	585	497	490	502	521
Europe	2,706	2,683	2,116	2,040	1,976	1,744	1,695
Indonesia	5,000	6,443	5,692	7,236	8,001	7,266	7,600
Thailand	1,572	1,703	1,536	1,846	2,007	2,129	2,200
India	7,300	7,325	8,638	11,270	13,078	13,806	14,400
Vietnam	2,703	2,710	2,745	3,070	3,562	3,109	3,140
Taiwan	738	815	601	526	644	628	660
China	16,119	16,215	17,420	16,090	14,034	12,630	11,330
Other countries in Asia	2,289	2,483	2,809	3,417	4,204	4,537	4,971
Asia total	35,720	37,694	39,440	43,455	45,529	44,105	44,301
Brazil	1,690	1,913	1,602	1,801	1,938	1,654	1,741
Others	4,477	5,427	5,206	5,978	6,974	7,244	8,141
Others total	6,167	7,341	6,809	7,779	8,911	8,897	9,882
Total demand	46,604	49,509	49,384	54,195	57,351	55,691	56,846

Source: Yamaha Motor's financial reports
Note: The Indonesia Motorcycle Association estimated 2013 sales in Indonesia to be 6.03 million units foreseeing the tightening of loan regulations in the near future.

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