On February 25, IM Motors announced the release of its product technology deployment and brand strategy for 2025 at a recent partner conference. SAIC Motor will provide all-out support in accelerating IM Motors’ development in areas such as electrification, intelligentization, and globalization.
In one to two years, IM Motors will empower the entire business chain with fast-developing AI. For AI technology, the company will be highly integrated with shareholders and leading companies, including SAIC Motor, Alibaba Group, Momenta, and CATL, to create new technology and experiences with differentiation in 2025.
For product planning, IM Motors will introduce four extremely influential models across three lineups and form a product portfolio of battery electric vehicles and range-extended electric vehicles in 2025. Not only will the new models come with new exterior and interior designs that better meet mainstream aesthetic standards, but they will also feature more new technologies and differentiated experiences for overwhelming leadership in range-extending technology and digital chassis.
For technology innovation, IM Motors will focus on making upgrades in areas such as core technology, range-extending technology, and intelligent architectures in 2025.
- Core technology: IM Motors will launch the next-generation Lingxi digital chassis to enable users of mainstream mid-to-high-end intelligent vehicles in the CNY 200,000 range to enjoy such a technology worth CNY 1 million.
- Range-extending technology: IM Motors will launch the industry’s first next-generation super range extender that balances extraordinary quietness, ultra-high efficiency, and super-fast charging.
- Intelligent architectures, intelligent driving, intelligent ecosystems, and AI cockpits: IM Motors will equip all its models with the AI 3.0 architecture for end-to-end and Door to Door intelligent driving experiences, while debuting a next-generation intelligent cockpit with full access to Apple’s ecosystem.
For brand channels, IM Motors will place emphasis on developing channels across China. It is expected that the number of IM Motors dealerships will exceed 400 by Q3, covering more than 140 Chinese cities.
From an IM Motors press release