On October 8, CEER Motors, Saudi Arabia's first automotive brand, opened its first mobile showroom in Al-Bujairi, Diriyah. CEER will start regular production during the first quarter of 2027.
The showroom features Exobot sedan and SUV models, designed, engineered, and manufactured in Saudi Arabia. It also starts book

On September 21, CEER unveiled EXOBOT, its flagship electric vehicles, in Saudi Arabia. The unveiling was led by Crown Prince and Prime Minister Mohammed bin Salman bin Abdulaziz Al Saud, Chairman of the Public Investment Fund (PIF). The vehicles will be produced at the CEER Manufacturing Complex (CMC) at King Abdull

On September 11, multiple sources reported that CEER will unveil its first electric sedan and SUV on September 21, 2026.
CEER is a joint venture between PIF and Foxconn. It is Saudi Arabia's first automotive company and original equipment manufacturer (OEM).
Based on multiple sources

On September 6, multiple sources reported that Etihad Salam Telecom Company (Salam) signed a five-year framework agreement valued at SAR 22.5 million with CEER National Automotive Company. Salam will provide Internet and Dense Wavelength Division Multiplexing (DWDM) fiber services to CEER, equipping the company with

On August 3, CEER signed two agreements with Local Content and the Government Procurement Authority to bolster localization and enable knowledge transfer, enhance local content, and contribute to achieving 45% of local content in CEER vehicles by 2034. The agreement aims to localize the manufacturing of electric vehi

On July 21, SABIC signed a memorandum of understanding (MoU) with CEER, Saudi Arabia’s first electric vehicle (EV) brand.
The MoU will explore the use of SABIC’s advanced materials in CEER vehicles and the joint development of new materials and processing solutions. The companies will also share knowledge on sustain

On July 6, AVL List GmbH and CEER signed a memorandum of understanding (MoU) during the PIF Private Sector Forum. The agreement deepens collaboration across key technological and industrial domains, supporting CEER’s electric vehicle program and contributing to the broader ambitions of Saudi Arabia’s Vision 2030.
The

On April 1, Ceer, in a social media post, announced the successful completion of its first Body in White (BIW) trial and the rollout of its first BIW unit at its manufacturing complex at King Abdullah Economic City (KAEC).
It brings the company closer to full vehicle production.
Based on Ceer social media updates

On February 17, FEV signed a memorandum of understanding (MoU) with CEER during the PIF Private Sector Forum. The agreement aims to expand collaboration across key areas supporting CEER’s electric vehicle program and Saudi Arabia’s Vision 2030 goals.
Through this partnership, both companies will use their combined ex

On February 9, CEER, Saudi Arabia’s first electric vehicle brand, announced a major expansion of its domestic supply chain at the 4th PIF Private Sector Forum. The company signed 16 commercial agreements worth over SAR 3.7 billion.
This new set of partnerships will strengthen CEER’s localization strategy. It also hel

On January 13, Dürr announced that it is building an innovative and sustainable paint shop for CEER, the first Saudi automotive company and Saudi-born EV brand. AGVs will transport car bodies flexibly between stations based on demand in the modular system. The latest application technology paints the interiors and ex

On September 21, Ceer, the first Saudi brand to manufacture electric vehicles and original equipment technology, announced the launch of its new visual identity. The company unveiled the first bilingual logo (Arabic and English) in the global automotive sector. Its visual presence reflects the meaning of the name "Ce

On April 17, Ceer, the first Saudi brand dedicated to manufacturing electric vehicles and original equipment technology, announced that it had reached the 1,500-employee milestone. It recruited experts from 45 nationalities. It also seeks to provide 6,500 direct jobs and 23,000 indirect and new jobs. Ceer continues i

On February 19, Ceer signed a strategic partnership agreement with Isoclima, the leading company in high-performance glass solutions to develop and manufacture the largest windshield in the world, which is a key element in the distinctive design of Ceer sedans and SUVs.
The upcoming vehicles will feature an advanced,

On February 12, Ceer, Saudi Arabia’s first EV brand OEM, announced 11 new partnerships worth SAR 5.5 billion (approximately USD 1.5 billion) at the 3rd PIF Public Sector Forum. Most of the partnerships are with Saudi companies. It helps Ceer to achieve 45% localization targets. 
The signed MoUs include agreements wit

On December 18, Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), partnered with Schuler, a press and dies manufacturer, to supply and install the completely automatic press shop at Ceer Manufacturing Complex (CMC) in the MENA region.
In the partnership, Schuler is sett

On November 10, Ceer, Saudi Arabia's first electric vehicle (EV) brand, a joint venture between the Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn), signed a partnership with Rimac Technology for the supply of high-performance, fully integrated Electric Drive Systems (EDS) for its upcoming f

On October 6, EVIQ signed a strategic partnership agreement with Ceer, the first Saudi electric vehicle brand. This collaboration represents a pivotal step in advancing the Kingdom's electric vehicle charging infrastructure. EVIQ is a joint-venture company between the Public Investment Fund (PIF) and the Saudi Electr

On June 11, Ceer, Saudi Arabia’s first electric vehicle (EV) brand and OEM, signed a SAR 8.2 billion (USD 2.18 billion) partnership with Hyundai Transys for the supply of innovative electric vehicle drive systems (EDS) for its vehicles.
Unlike typical EDS, which comprise separate motors, inverters, and reduction gear

On March 7, CEER, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), announced the awarding of a SAR 5 billion (USD 1.3 billion) contract for the construction of the CEER Electric Vehicle Manufacturing Complex in King Abdullah Economic City.
The contract has been awarded to Sa