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Geely Riddara refines its Thai EV pickup approach, targets 3,000 sales in 2026
Reported on January 16, 2026, Geely Riddara Thailand acknowledged it had overestimated demand in Thailand’s electric pickup market.
In 2025, the company sold around 1,000 units, far below its initial 10,000-unit target set when entering Thailand in late 2024. Once operations began, Riddara recognized that its pickup....
In 2025, the company sold around 1,000 units, far below its initial 10,000-unit target set when entering Thailand in late 2024. Once operations began, Riddara recognized that its pickup....
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