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J.D. Power releases 2025 U.S. Automotive Brand Loyalty Study
On September 25, J.D. Power released its 2025 U.S. Automotive Brand Loyalty Study, which showed that while tariffs have introduced greater volatility into shopping behaviors, brands with strong reputations, such as Toyota and Honda, continue to retain loyal customers.
Brand loyalty overall averaged 49% across all na....
Brand loyalty overall averaged 49% across all na....
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