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Lohia Auto, India rebrands as Zuperia Auto, splits premium and mass-market segments
On March 17, Lohia Auto announced its rebranding to Zuperia Auto Private Limited (ZAPL). The newly formed entity will focus on the mass-market electric three-wheeler segment under the brand "Youdha" while retaining the Lohia name for its premium offerings.
The restructuring aims to position Lohia as a premium segment....
The restructuring aims to position Lohia as a premium segment....
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