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Mahindra, India to rename its electric SUV as BE 6 due to trademark dispute

On December 7, Mahindra announced that InterGlobe Aviation Limited had raised concerns regarding the use of the name "6E" for Mahindra's electric origin SUV, the BE 6e.
Mahindra has applied for trademark registration under class 12 (vehicles) for “BE 6e” as a part of its electric origin SUV portfolio. The mark “BE” i....

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