GWM Europe consolidates WEY and ORA into single GWM brand

On November 21, GWM Europe announced that will be adopting its “ONE GWM” strategy, transforming the former WEY and ORA brands into product lines within the single master brand GWM from 2024.
With its new strategy, GWM aims to maximize its brand strength and optimize its European market entry approach, which will help....

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