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Mercedes-Benz to reshape luxury brand strategy
On May 19, Mercedes-Benz outlined the future of Mercedes-Benz as a dedicated pure-play luxury car company and provided details of its strategic course in an event called ‘Economics of Desire’ on the Côte d’Azur.
Mercedes-Benz plans to reshape product portfolio with the focus on Top-End Luxury, Core Luxury and Entry L....
Mercedes-Benz plans to reshape product portfolio with the focus on Top-End Luxury, Core Luxury and Entry L....
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