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Fiat announces brand repositioning in Latin America, confirms CVT for 2021
On July 22, Fiat announced a restructuring of its brand image in Brazil and Latin America, the fifth since the company's operations began in the late 1970s in the country.
Herlander Zola, Fiat's commercial director in Brazil, said "We want to have a better perception of value and more customers. We want to increase o....
Herlander Zola, Fiat's commercial director in Brazil, said "We want to have a better perception of value and more customers. We want to increase o....
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