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Stellantis turns diversity of 14 brands into AI competitiveness across engineering, manufacturing, and quality

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  • location Car IT Symposium 2026
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Stellantis N.V.

AI Leader, Tech Center Central Europe Ms. Sabrina Reif

About This Interview

Stellantis is integrating AI not only into its vehicles, but across the entire value chain, including engineering, manufacturing and quality management. Leveraging the rich diversity of data and customer touchpoints that come with being a 14-brand group, the company is advancing virtual development in the early design phase, structuring customer feedback, and enhancing the use of internal knowledge.

 At Car IT Symposium 2026, which took place in Ingolstadt, Germany from March 26 to 27, 2026, MarkLines interviewed with Sabrina Reif, AI Leader at Stellantis Tech Center Central Europe, about the core of the company's AI strategy and how it is being implemented in day-to-day development work. Ms. Reif holds a degree in Systems Engineering and has a background as a mechatronics engineer. She has held key positions in vehicle development, technical integration and product development at Opel, GM, PSA and Stellantis. She is currently leading the implementation of AI in Product Development and Tech for Central Europe and driving its deployment into engineering operations.

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