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[Exclusive Interview] CAR, Germany: Expert's outlook on China Strategy, SDVs, and regulatory trends
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Car IT Symposium 2026
Center Automotive Research, Duisburg
Director, Ms. Beatrix C. Keim
About This Interview
At the Car IT Symposium 2026, which took place in Ingolstadt, Germany from March 26 to 27, 2026, MarkLines interviewed Beatrix C. Keim, Director at the CAR – Center Automotive Research, Duisburg (D+S Automotive GmbH) (hereinafter "CAR"), about the structural changes reshaping the global automotive industry. Topics ranged from European OEM strategies in China, the growing presence of Chinese manufacturers in Europe, and the competitiveness of European OEMs to AI implementation, regulation, the evolving role of Tier 1 suppliers, and the trends worth watching in the years ahead.
Table of Contents
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About This Interview
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Q1European OEMs are pursuing an "In China, for China" strategy. It has been pointed out that a core issue was that European OEMs viewed the Chinese market as an “extension of Europe.” To what extent has that perception gap been corrected? And could technologies developed for China eventually flow back into Europe?
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Q2How large do you think the market share of Chinese EV manufacturers in Europe could become? Do you expect a gradual stabilization, or a more structural shift in the European market?
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Q3As the industry shifts toward electrification and software-defined architectures, where do you see the sustainable competitive advantage of European OEMs?
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Q4AI has clearly entered the implementation phase. At this symposium, in which areas do you see the most tangible progress of “AI reinventing the automotive industry?
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Q5Compared with China and the US, is today's European regulatory framework more of a catalyst or a constraint for software innovation?
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Q6Traditionally, Tier 1 suppliers created value through hardware integration. With the shift toward SDVs, what new types of added value are now essential?
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Q7Which trend in today's automotive industry do you think is still underestimated? And if you had to describe the next few years in one phrase, what would it look like?
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Editor’s Note
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Profile
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Table of Contents
-
About This Interview
-
Q1European OEMs are pursuing an "In China, for China" strategy. It has been pointed out that a core issue was that European OEMs viewed the Chinese market as an “extension of Europe.” To what extent has that perception gap been corrected? And could technologies developed for China eventually flow back into Europe?
-
Q2How large do you think the market share of Chinese EV manufacturers in Europe could become? Do you expect a gradual stabilization, or a more structural shift in the European market?
-
Q3As the industry shifts toward electrification and software-defined architectures, where do you see the sustainable competitive advantage of European OEMs?
-
Q4AI has clearly entered the implementation phase. At this symposium, in which areas do you see the most tangible progress of “AI reinventing the automotive industry?
-
Q5Compared with China and the US, is today's European regulatory framework more of a catalyst or a constraint for software innovation?
-
Q6Traditionally, Tier 1 suppliers created value through hardware integration. With the shift toward SDVs, what new types of added value are now essential?
-
Q7Which trend in today's automotive industry do you think is still underestimated? And if you had to describe the next few years in one phrase, what would it look like?
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Editor’s Note
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Profile
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