Thailand

From March 22 - April 2, 2023, Thailand's 44th Bangkok International Motor Show (44th BIMS), occupying an exhibition space of over 170,960 square meters, was held under the theme concept of "Colorful Experience" to reflect a variety of experiences through the endless development of automotive technology, especially the coming of EVs. The event was participated by well-known international automotive and motorcycle brands, including Ford, BMW, MINI, Mercedes-Benz, Great Wall Motors, Rolls-Royce, Aston Martin, Maserati, Peugeot, Jeep, Toyota, Lexus, BYD, MG, Mazda, Suzuki, Isuzu, Hyundai, Hyundai Bus & Truck, Audi, Honda, Mitsubishi Motors, Nissan, NETA, Volvo, Porsche, Bentley, Kia, Subaru, Thai Honda Manufacturing, Suzuki Motosales, Yamaha, BMW Motorrad, Harley-Davidson, Ducati, Triumph, and Alpha Volantis, Kawasaki, and Royal Enfield. This event is expected help stimulate the overall country’s economy at no lesser than THB 50 billion.
The highlighted models of this year's show included Mitsubishi XRT Concept, Honda CR-V, Toyota Thai Taxi, Toyota Prius (5th Generation), Hyundai Stargazer, Hyundai Staria Premium, Peugeot 408 PHEV, BYD Dolphin, BYD Seal, MG ES, MG Maxus 9, GWM TANK 500, Lexus RZ 450e, Ford Ranger Stormtrak, BMW XM, Mercedes-Benz EQB 250 AMG Line, Mazda MX-30, Suzuki Swift GL NEXT,  etc.
According to the event organizer Grand Prix International PCL, its highest public health standards and measures are maintained this year. All visitors are still required to wear a face mask at all time when visiting the show.
Moreover, “Tiktok Motor Show” has been introduced to add more channels for customers to access interesting content about the show.

Reported on March 14, 2023, Pentinum Electronics Co announced its collaboration with China-based Luyuan Electric Vehicles to build an electric motorcycle factory in Nonthaburi province of Thailand.
According to the company, a THB 50 million will be set aside for the construction of this new plant, which will produce 1,000 electric motorcycles in the first phase and raise the number to 2,000-3,000 in the second phase in 2023. After this, a second assembly plant is planned to be constructed in Rayong within 1-2 years. The talks on the production facility expansion are expected to be finalized by the end of 2023, Pentinum Electronics added. The second production facility is expected to serve the overseas markets (in Asia and Europe). Like other Chinese companies that launch their production facilities in ASEAN countries to mitigate the impact of the U.S.-China trade war, Luyuan decided to build a second ASEAN factory in Thailand, following Vietnam.
Pentinum Electronics has recently introduced electric motorcycles under the Lyva brand. It anticipated sales of 5,000 units in 2023. The company is also joining hands with a partner to serve businesses, including food delivery, in the business-to-business segment.
(From an article of Bangkok Post on March 14, 2023)

Reported on March 16, 2023, Thai Honda announced the decision to revise down its local motorcycle sales projection in 2023 to 1.75 million units, despite the upcoming general election that usually brings hope to the people.
According to the company, sales of motorbikes in Thailand this year are not likely to hit the 1.8 million units recorded in 2022. People's purchasing power remains weak, while high inflation is damaging the Thai market and putting pressure on motorcycle sales, the company pointed.
Thai Honda also mentioned that it has been dealing with the prolonged global chip shortage issue by purchasing the products from many suppliers rather than a single seller. In terms of the electric mobility push, the company is planning to bring up the number of charging stations for electric motorcycles to 100 in 2023.
(From an article of Bangkok Post on March 16, 2023)