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Honda: HEVs thriving in North America and Japan
uropean OEMs. Factors such as weak product competitiveness and a slow transition to electrification have fueled this downturn. The launch of its dedicated electric vehicle series, e:N (e:NS1, e:NP1), has seen a disappointing market reception. In 2024, Honda introduced a new electric brand, "Ye" (烨), along with models like the S7 and P7, aiming for a reset. However, their initial market performance has also been weak, with reported monthly sa...
Market & Tech Reports Updated at: 2025/09/26
Honda unveils “Ye” next-generation EV series for China
Honda unveils “Ye” next-generation EV series for China On April 16, Honda unveiled the Ye Series, an all-new EV series the company will introduce to the Chinese market, including the world premiere of the first set of the Ye Series models, namely Ye P7 and Ye S7, as well as the concept model for the second set of series models, the Ye GT CONCEPT. Honda is planning to launch a total of six the Ye Series models in China by 2027. The three model...
News Updated at: 2024/04/16
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