ed its own strategy for the Thai market at the Bangkok International Motor Show in March 2025. It emphasizes the strengths of its software user experience and AI ecosystem customized for overseas markets. The company is leading its strategy with the implementation of the "Global Smart Driving" initiative in Thailand and developing its own charging network.   Launch of new EV, HV and PHV models Chinese OEMs are introducing a wide variety of E...

Market & Tech Reports  Updated at: 2025/05/12

Riddara, Rolls-Royce, Suzuki, Toyota, Volvo, XPeng, and Zeekr. Additionally, the two-wheeler segment will showcase BMW Motorrad, Harley-Davidson, Thai Honda, Kawasaki, Royal Enfield, Suzuki, Strom, Triumph, Yadea, Yamaha, and more.   Some of the key highlight models at the show include the Toyota Yaris Ativ HEV, BYD Shark 6, Deepal S05, MG IM6, AION UT, Nissan Serena e-Power, Mitsubishi Xforce HEV, Jaecoo 7 SHS PHEV, Isuzu TFR Dragonmax, Omoda ...

Market & Tech Reports  Updated at: 2025/05/08

Riddara, Rolls-Royce, Suzuki, Toyota, Volvo, XPeng, and Zeekr. Additionally, the two-wheeler segment will showcase BMW Motorrad, Harley-Davidson, Thai Honda, Kawasaki, Royal Enfield, Suzuki, Strom, Triumph, Yadea, Yamaha, and more.   Some of the key highlight models at the show include the Toyota Yaris Ativ HEV, BYD Shark 6, Deepal S05, MG IM6, AION UT, Nissan Serena e-Power, Mitsubishi Xforce HEV, Jaecoo 7 SHS PHEV, Isuzu TFR Dragonmax, Omoda ...

Market & Tech Reports  Updated at: 2025/04/25

SUV Mercedes-Benz G-Class SUV BMW X3 and M5 PHEV MINI Countryman S ALL4 Audi Q7 TFSI e quattro S Luxury car lineup (Porsche, Maserati, and Lotus) Motorcycle booths   The 41st Thailand International Motor Expo was officially opened on November 28, 2024 (Press Day), featuring the concept of “Innovative Spirit…Futuristic Vehicles”. The event ran until December 10, 2024, successfully recorded 54,513 car bookings and 7,982 motorcycles booked, ...

Market & Tech Reports  Updated at: 2025/01/16

/y) and that for domestic sales will be 750,000 units (down by 10.9% y/y). Production for exports may be influenced by positive factors such as the reopening of Chinese economy, easing of semiconductor shortages, and start of exports of electrified vehicles that are built in Thailand, as well as negative factors including the slowing global economy, high inflation, fierce competition inside and outside Thailand, and some policies of the neighbori...

Market & Tech Reports  Updated at: 2024/03/05

pular models including hybrid cars. Toyota Hilux Revo Prerunner Toyota Hilux Revo-D Z Edition Toyota Hilux Revo Rocco Toyota Innova Zenix Toyota Camry Toyota Corolla Altis GR Sport Toyota Corolla Cross GR Sport Toyota Corolla Cross Toyota Veloz X-Urban Toyota Yaris Ativ Toyota Yaris Cross   Mitsubishi Motors presented the full line-up of the all-new 6th-generation Triton at the show, following the mode...

Market & Tech Reports  Updated at: 2023/12/27

r 100 countries, and thus, making the country least vulnerable to the direct impact of the global economic slowdown. Other positive factors are the reopening of Chinese economy, easing of semiconductor shortages, and beginning of exports for Thai-made electrified vehicles by the end of 2023. The negative factors that affect exports include the geopolitical crisis (Taiwan and other countries), raising interest rates against inflation, Thai Baht ap...

Market & Tech Reports  Updated at: 2023/08/17

(including PPVs), which accounted for 44.4% of total sales, saw a 15.5% increase in sales.   Around 85% of the Thai auto market share is held by Japanese OEMs. Top-ranked Toyota accounted for 30.7% of the market in 2021, and its market share expanded to 32.5% in January-October 2022. Sales of the Yaris and Yaris ATIV eco-cars as well as Corolla Cross and Fortuner SUVs boosted total sales. Meanwhile, Isuzu’s D-Max pickup truck launched in Octo...

Market & Tech Reports  Updated at: 2022/12/12

ales   In March 2021, the Thai government announced a new target to make Thailand an EV production hub by 2035, five years earlier than previously planned. In addition, the government raised the target for the proportion of EVs in domestic automobile production by 2030 from 30% to 50%. The cumulative production target for EVs has been set at 1.051 million units (including cars & pickup trucks, motorcycles, and buses & trucks) by 2025, 6.224 m...

Market & Tech Reports  Updated at: 2021/11/11

Bangkok International Motor Show 2021 (Part 1): GWM unveils its lineup of electric vehicles EVs from Lexus and Volvo Cars, flagship models from Japanese manufacturers Summary Great Wall Motor: Haval H6 Hybrid SUV, ORA Good Cat BEV, and POER EV pickup truck Volvo Cars: new XC40 Recharge Pure Electric Lexus: UX 300e BEV and new LS 500h Toyota: Yaris and Ativ "PLAY" limited edition Honda: City e:HEV and all-new City Hatchback Suzuki: new Swift cust...

Market & Tech Reports  Updated at: 2021/04/01

Thailand International Motor Expo 2019: Eco-cars, sports models, and pickup trucks Honda City, Mazda2, Toyota Yaris, Suzuki Swift, Nissan Almera, Mitsubishi Mirage, and others Summary The all-new Honda City for global market Thai debut of the new Mazda2 Toyota: the new Yaris hatchback & sedan and GR Supra sports car Suzuki appeals with Swift variants and eco-car lineup Nissan: the all-new Almera and GT-R 50th Anniversary Mitsubishi: facelifted Mi...

Market & Tech Reports  Updated at: 2019/12/05

heavy-duty commercial vehicles) rose 29.0%.   Japanese OEMs currently dominate the Thai market with a nearly 90% share. Toyota, the market leader, used to have a 37.0% share in 2014 but lost its share gradually. In 2018, however, Toyota’s share expanded again to 30.2% with increased sales of the Yaris eco-car and Hilux pickup truck. Isuzu, which ranks second in the Thai market, secured a 17.1% share, a slight drop from the previous year, altho...

Market & Tech Reports  Updated at: 2019/07/08

ability. The Federation of Thai Industries (FTI) forecasts that, in 2018, vehicle production will increase 0.6% y/y to 2 million units, and sales volume will grow 3.3% y/y to 0.9 million units. Exports are projected to fall 3.5% y/y to 1.1 million units (announced in January 2018). The FTI's conservative outlook came from instability in the global economy and concern for trade policies of export counterparts.   The Thai government set u...

Market & Tech Reports  Updated at: 2018/04/16

830,000 in August. Malaysia (MAA) 580,124 -13.0% 472,723+1.4% The major decline in new vehicle sales in 2016 can be attributed to stricter loan screenings, as well as the downturn in consumer sentiment caused by anxiety over the future of the global economy. In 2017, while there were various negative effects on new vehicle sales such as the flood in January on the East Coast, changes to vehicle taxes for SUVs and 4WD vehicles in April, and de...

Market & Tech Reports  Updated at: 2018/01/05