Toyota RAV4 Perceived Quality Evaluation: Center Console and Door Trim Comprehensive analysis of interior design and texture expression Summary What is Perceived Quality? Toyota RAV4 Interior Parts Survey (Center Console, Door Trim) Main components Material and texture (center console) Key points from a perceived quality perspective (center console)   Marklines Co., Ltd. (MarkLines) is conducting a study of Toyota’s new RAV4, which pursues a h...

Market & Tech Reports  Updated at: 2026/08/10

ales level of approximately 16 million units through 2031.   According to MarkLines, while vehicle electrification continues to grow, BEV demand has slowed while hybrid electric vehicles (HEVs) have become the primary driver of the electrified vehicle market. In response to changing market demand, Toyota and Hyundai are expanding production, while GM, Ford, Tesla, and Volkswagen are adjusting output. Automakers are continuing to restructure thei...

Market & Tech Reports  Updated at: 2026/07/31

BEV Growth & HEV Success Drive Diverse Product Strategies Electrified Vehicle (xEV) Sales Monthly Report (June 2026) HEV sales grow 23%, exceeding BEV growth by 18% Toyota RAV4 sales continue to grow; sales by Chinese OEMs strong overseas China's xEV market share 74%; Tesla's BEVs strong in Europe China: Exports exceed 1 million units in a single month; NEVs show stable growth despite weak domestic demand U.S.: Japanese HEVs continue to perform w...

Market & Tech Reports  Updated at: 2026/07/29

JSAE 2026 in Nagoya Safety technology, advanced design, electrification components and material technology Summary Advanced preventive safety technologies: Toyota, Honda, Nabtesco Automotive Advanced design and parts manufacturing technologies contributing to collision safety, and weight reduction: Nature Architects, G-TEKT, Unipres Components and materials technologies contributing to electrification: Futaba, NHK Spring, Daido Metal, Fuji Polyme...

Market & Tech Reports  Updated at: 2026/07/27

AI Utilization and AD Development: Steering Control and Sensor Technology JSAE 2026 in Yokohama: Software platforms, E/E architectures, high-performance ECUs Summary Passenger car manufacturers: AI technology, next-gen ADAS (Nissan, Subaru, Honda, Toyota, Mazda) Truck and bus manufacturers: L4 autonomous driving technology (Hino, Isuzu, UD Trucks) Tier 1 suppliers: High-performance ECUs, steer-by-wire systems, etc. (Aumovio, Bosch, Magna, Astemo,...

Market & Tech Reports  Updated at: 2026/07/15

Toyota RAV4 Perceived Quality Evaluation: Instrument Panel Comprehensive analysis of interior design and texture expression Summary What is Perceived Quality? Toyota RAV4 Interior Parts Survey (Instrument Panel) Main components Material and texture Points of interest from a perceived quality perspective   MarkLines is conducting research on Toyota’s new RAV4, which pursues a high level of perfection centered on three key areas: intelligent fea...

Market & Tech Reports  Updated at: 2026/07/13

coo 7 and SAIC's MG HS, rank highly, while HEVs are predominantly from Hyundai and Kia. In Italy, xEV sales in May rose sharply by 61.8% y/y to 52,000 units. Inexpensive Chinese-made small BEVs, such as the Leapmotor T03 and BYD Atto 2, are at the top of the list, followed by HEV models such as the Toyota Aygo X. It is also noteworthy that this is the only country among the four where Tesla does not appear in the top rankings. There is a growing ...

Market & Tech Reports  Updated at: 2026/06/29

JSAE 2026 in Yokohama: xEVs, e-Powertrains, Motors Toyota RAV4's new PHEV system, Nissan's X-in-1 e-Axle, and more Summary OEM xEV models and e-Powertrains (Toyota, Nissan, Honda, Subaru, Isuzu, Daihatsu) Japanese suppliers of electric powertrain components (Aisin, JATCO, IJTT, Meidensha, Astemo, Univance) Electric powertrain suppliers from Europe and the U.S. (BorgWarner, Valeo, ZF, YASA, Mahle)   The Automotive Engineering Exposition 2026 Yok...

Market & Tech Reports  Updated at: 2026/06/15

AC (Heating, Ventilation, and Air Conditioning) to be a prerequisite feature that is incorporated from the initial stages of vehicle design. The table can be scrolled left and right. Group Maker / Brand Supplier Valeo Mahle Behr Hanon Systems Highly Marelli Modine Eberspaecher Webasto Denso / Toyota Industries Corporation Sanden BMW BMW / Mini HVAC 〇 〇 〇 Heaters / Interior condensers 〇 〇 〇 Condensers / Evapora...

Market & Tech Reports  Updated at: 2026/06/12

g) units and compressors. Click here for the latest product installation status Air conditioning/ HVAC Heaters Condensers Air conditioner compressors Air conditioning ECUs ◎: Main Supplier / ○: Current supplier / △: Former supplier The table can be scrolled left and right. Supplier Toyota Nissan HVAC Heaters Condenser Compressors Heat pumps HVAC Heaters Condenser Compressors Heat pumps Denso/Toyota Industries(Compressors) ◎...

Market & Tech Reports  Updated at: 2026/06/09

led its SUV, the "GX"; and Li Auto unveiled its intelligent full-size SUV, the "L9 Livis." Volkswagen unveiled the “ID. AURA T6,” a midsize SUV based on its China-developed electronic and electrical architecture (CEA), while Mercedes-Benz unveiled its new midsize electric SUV, the “GLC EV.” Toyota launched the new “Lexus ES”, while Nissan exhibited the “NX8”, the first mid-size SUV in its N-series of New Energy Vehicles (NEVs), al...

Market & Tech Reports  Updated at: 2026/05/27

hicles imported from Japan; however, sales of Japanese automakers in the U.S. have been steadily increasing. This is driven by the growing demand for hybrid electric vehicles (HEVs). In the U.S., Japanese OEMs hold a 70% share of the HEV market segment, primarily driven by U.S.-produced models from Toyota and Honda.   Using sales volume data from MarkLines, this report examines the current state of the U.S. HEV market. 2026 Toyota Camry ...

Market & Tech Reports  Updated at: 2026/05/19

Auto China 2026: Japanese and Korean OEMs Nissan, Toyota, Honda, Mazda, and Hyundai electrified vehicles Summary Nissan: World premiere of two new PHEV concept cars Toyota: Leveraging technologies from Huawei, Momenta, and others to accelerate localization at China speed Honda: Promoting the Honda brand across a wide range of products, including motorcycles Mazda: Unveils Year of the Horse Edition of its second NEV model, the EZ-60 Hyundai: IONIQ...

Market & Tech Reports  Updated at: 2026/05/14

Toyota: Multi-Pathway Strategy GlobalData 5-Year Forecast: Maintaining Annual Output at Around 10 Million Units Summary GlobalData Production Forecast: Toyota's light vehicle production to remain at around 10 million units until 2031 Global Sales: Promoting product- and regional-based management Lexus: SUVs for the U.S. market are the main focus Japan: HEV sales account for over 60%, recovery in demand progressing with electrification United Stat...

Market & Tech Reports  Updated at: 2026/05/12

le (NEV: BEV, PHEV, FCEV) support measures at the start of the year continue to have an impact.   Sales of electrified vehicles continue to rise across Europe. Italy saw a significant y/y increase of 61.4%. HEVs (up 38.7% y/y) saw an increase in models from Japanese and European OEMS including the Toyota Yaris Cross, while BEVs (up 69.0% y/y) and PHEVs (up 104.1% y/y) are dominated by models from Chinese OEMs, such as the Leapmotor T03 and the B...

Market & Tech Reports  Updated at: 2026/04/27

s volumes and market shares of xEVs are increasing. The increasing presence of Chinese manufacturers in various countries is also believed to be a contributing factor. Italy saw a significant increase of 68.8% y/y to 47,000 units, mainly due to the rise in HEV sales. Sales of HEV models such as the Toyota Aygo X and Renault Clio increased, as did the HEV version of the VW T-Roc, which was launched in January. Trends in xEV market share in 12 m...

Market & Tech Reports  Updated at: 2026/03/27

USA Market share by powertrain type in the U.S.(January 2026) U.S. xEV market share trends USA Top 5 best selling xEV models (1000 units) The table can be scrolled horizontally - Model OEM/ Brand Powertrain 2026Jan. 2025Jan. y/y change 1 Model Y Tesla BEV 24 20 20.1% 2 Camry Toyota HEV 22 19 14.5% 3 CR-V Honda HEV 15 15 0.0% 4 Model 3 Tesla BEV 11 16 -32.4% 5 Forester Subaru HEV 8 - -% (Source: MarkLines Sales V...

Market & Tech Reports  Updated at: 2026/03/03

Japan Mobility Show 2025: AD/ADAS Related Technologies Camera and radar installations Summary Japanese passenger cars (Toyota, Honda, Nissan, Mitsubishi Motors, Suzuki, Daihatsu) Japanese trucks (Fuso, Hino) Non-Japanese passenger cars (BMW, BYD, Hyundai, Mercedes-Benz) Autonomous driving-related technologies (AGC, Mobileye)   At the Japan Mobility Show 2025 (organizer: Japan Automobile Manufacturers Association (JAMA), period: Wednesday, Octob...

Market & Tech Reports  Updated at: 2025/12/19

apanese market in H2 of 2024 or later, or those announced for future introduction to the Japanese market, and considered future trends. As mentioned above, 14~15.6-inch IVI displays are widely used in C-segment and larger cars overseas, but in the Japanese market, while 14-inch displays are used in Toyota's luxury cars, most other IVI displays are 10~12.3 inches in size. However, there are signs of a trend toward larger displays in 2025, with 15....

Market & Tech Reports  Updated at: 2025/12/15

Japan Mobility Show 2025: Hydrogen, Batteries FCEVs, fuel cell systems, hydrogen engines, lithium-ion batteries Summary FCEVs of OEMs, technology exhibits, etc.: Honda, BMW, Hyundai, Kawasaki Heavy Industries Hydrogen and FC related: Toyoda Gosei, Toyoda Jidosha, Toyota, NGK, Sumitomo Electric Industries Battery related: Toyota Battery, Toyota Industries, BYD, JTEKT, Mikuni, NHK Spring, TPR   The Japan Mobility Show 2025, organized by the Japan ...

Market & Tech Reports  Updated at: 2025/12/11