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HEV Market Trend in the U.S.
hicles imported from Japan; however, sales of Japanese automakers in the U.S. have been steadily increasing. This is driven by the growing demand for hybrid electric vehicles (HEVs). In the U.S., Japanese OEMs hold a 70% share of the HEV market segment, primarily driven by U.S.-produced models from Toyota and Honda. Using sales volume data from MarkLines, this report examines the current state of the U.S. HEV market. 2026 Toyota Camry ...
Market & Tech Reports Updated at: 2026/05/19
Auto China 2026: Japanese and Korean OEMs
Auto China 2026: Japanese and Korean OEMs Nissan, Toyota, Honda, Mazda, and Hyundai electrified vehicles Summary Nissan: World premiere of two new PHEV concept cars Toyota: Leveraging technologies from Huawei, Momenta, and others to accelerate localization at China speed Honda: Promoting the Honda brand across a wide range of products, including motorcycles Mazda: Unveils Year of the Horse Edition of its second NEV model, the EZ-60 Hyundai: IONIQ...
Market & Tech Reports Updated at: 2026/05/14
Toyota: Multi-Pathway Strategy
Toyota: Multi-Pathway Strategy GlobalData 5-Year Forecast: Maintaining Annual Output at Around 10 Million Units Summary GlobalData Production Forecast: Toyota's light vehicle production to remain at around 10 million units until 2031 Global Sales: Promoting product- and regional-based management Lexus: SUVs for the U.S. market are the main focus Japan: HEV sales account for over 60%, recovery in demand progressing with electrification United Stat...
Market & Tech Reports Updated at: 2026/05/12
Electrified Vehicle (xEV) Sales Monthly Report (March 2026)
le (NEV: BEV, PHEV, FCEV) support measures at the start of the year continue to have an impact. Sales of electrified vehicles continue to rise across Europe. Italy saw a significant y/y increase of 61.4%. HEVs (up 38.7% y/y) saw an increase in models from Japanese and European OEMS including the Toyota Yaris Cross, while BEVs (up 69.0% y/y) and PHEVs (up 104.1% y/y) are dominated by models from Chinese OEMs, such as the Leapmotor T03 and the B...
Market & Tech Reports Updated at: 2026/04/27
Electrified Vehicle (xEV) Sales Monthly Report (February 2026)
s volumes and market shares of xEVs are increasing. The increasing presence of Chinese manufacturers in various countries is also believed to be a contributing factor. Italy saw a significant increase of 68.8% y/y to 47,000 units, mainly due to the rise in HEV sales. Sales of HEV models such as the Toyota Aygo X and Renault Clio increased, as did the HEV version of the VW T-Roc, which was launched in January. Trends in xEV market share in 12 m...
Market & Tech Reports Updated at: 2026/03/27
Electrified Vehicle (xEV) Sales Monthly Report (January 2026)
USA Market share by powertrain type in the U.S.(January 2026) U.S. xEV market share trends USA Top 5 best selling xEV models (1000 units) The table can be scrolled horizontally - Model OEM/ Brand Powertrain 2026Jan. 2025Jan. y/y change 1 Model Y Tesla BEV 24 20 20.1% 2 Camry Toyota HEV 22 19 14.5% 3 CR-V Honda HEV 15 15 0.0% 4 Model 3 Tesla BEV 11 16 -32.4% 5 Forester Subaru HEV 8 - -% (Source: MarkLines Sales V...
Market & Tech Reports Updated at: 2026/03/03
Japan Mobility Show 2025: AD/ADAS Related Technologies
Japan Mobility Show 2025: AD/ADAS Related Technologies Camera and radar installations Summary Japanese passenger cars (Toyota, Honda, Nissan, Mitsubishi Motors, Suzuki, Daihatsu) Japanese trucks (Fuso, Hino) Non-Japanese passenger cars (BMW, BYD, Hyundai, Mercedes-Benz) Autonomous driving-related technologies (AGC, Mobileye) At the Japan Mobility Show 2025 (organizer: Japan Automobile Manufacturers Association (JAMA), period: Wednesday, Octob...
Market & Tech Reports Updated at: 2025/12/19
Analysis Report: Cockpit Module (Japanese Market)
apanese market in H2 of 2024 or later, or those announced for future introduction to the Japanese market, and considered future trends. As mentioned above, 14~15.6-inch IVI displays are widely used in C-segment and larger cars overseas, but in the Japanese market, while 14-inch displays are used in Toyota's luxury cars, most other IVI displays are 10~12.3 inches in size. However, there are signs of a trend toward larger displays in 2025, with 15....
Market & Tech Reports Updated at: 2025/12/15
Japan Mobility Show 2025: Hydrogen, Batteries
Japan Mobility Show 2025: Hydrogen, Batteries FCEVs, fuel cell systems, hydrogen engines, lithium-ion batteries Summary FCEVs of OEMs, technology exhibits, etc.: Honda, BMW, Hyundai, Kawasaki Heavy Industries Hydrogen and FC related: Toyoda Gosei, Toyoda Jidosha, Toyota, NGK, Sumitomo Electric Industries Battery related: Toyota Battery, Toyota Industries, BYD, JTEKT, Mikuni, NHK Spring, TPR The Japan Mobility Show 2025, organized by the Japan ...
Market & Tech Reports Updated at: 2025/12/11
Analysis Report: CVT (Japanese, U.S. and European markets)
s the sub-category of automatic transmissions, as shown in the above figure, known as continuously variable transmissions (CVT). Friction-type step-less transmissions using a belt or chain to transfer power (hereinafter referred to as mechanical CVT, including some step systems). Transmissions for Toyota and other hybrid vehicles that perform stepless shifting by a built-in electric motor/generator via a power split mechanism (hereinafter referr...
Market & Tech Reports Updated at: 2025/12/08
Analysis Report: Lithium-Ion Battery (Japanese, European, U.S. and Korean Markets)
Analysis Report: Lithium-Ion Battery (Japanese, European, U.S. and Korean Markets) Each company's EV strategy and next-generation battery technology List of Suppliers Introduction I. OEM BEV and battery strategies (Overall trends) II. Trends of Major Battery Suppliers III. Simple explanation of LiB technology Japan Panasonic Energy Co., Ltd. Prime Planet Energy & Solutions, Inc. (PPES) Toyota Battery Co., Ltd. Toyota Industries Corporation AESC ...
Market & Tech Reports Updated at: 2025/12/01
Analysis Report: Car Navigation System (Japan, European, and North America Markets)
vices (3G), making it impossible to provide services that use the relevant technology. Responses of major automakers to the end of 3G communication services The table can be scrolled left and right. Auto company Ended service name Discontinued service details End date Main target vehicles Toyota T-Connect All services using 3G communication devices December 31, 2024 All models with 3D DCM Nissan NissanConnect All services using 3G com...
Market & Tech Reports Updated at: 2025/11/11
Analysis Report: Lighting (Japanese Market)
to achieve a highly sensitive light distribution equivalent to using approximately 300 LEDs. This makes it possible to narrow down the light shading range for oncoming and preceding vehicles, etc. to a limited extent. Since it was installed on the Lexus RX, installation has been expanded to include Toyota models. High-definition ADBIn October 2023, Koito announced the development of a high-definition ADB at the Japan Mobility Show. This high-defi...
Market & Tech Reports Updated at: 2025/10/20
Analysis Report: Air Conditioning System (Japanese Market)
by electricity. For HEVs, the engine is stopped when the vehicle is driven by the electric motor, so electricity is still required as a power source for the compressor. Currently, various suppliers are promoting the practical application of electric compressors, but in Japan, Denso Corporation and Toyota Industries Corporation are leading the way, supplying many OEMs, including those outside Japan. Figure 1. Mechanical compressor: The bla...
Market & Tech Reports Updated at: 2025/10/07
Analysis Report: Seat (Japanese Market)
sion of major seat suppliers Ⅲ. List of major seat suppliers and the automakers to which they supply seats (vehicles produced in Japan) IV. Product supply information of major seat suppliers (Complete Seats only) Ⅴ. Sales figures of major seat suppliers VI. Suppliers global footprints (Detail) Toyota Boshoku Cowerk NHK Spring / Faurecia-NHK Tachi-S Fuji Seat Delta Kogyo SNIC TS Tech Toyo Seat Houwa Kogyo Adient (formerly Johnson Controls Jap...
Market & Tech Reports Updated at: 2025/09/27
Analysis Report: Power Steering (Japanese Market)
-by-wire (SBW) with a fail-safe mechanism. This steer-by-wire system uses a clutch to connect the steering wheel to the front axle, and if a fault is detected, the system will mechanically connect as usual. In addition, the safety design includes the use of three ECUs to ensure redundancy. In 2022, Toyota launched a steer-by-wire (SBW) system for the bZ4X and Lexus RZ electric vehicles that physically separates the steering and tires. This is the...
Market & Tech Reports Updated at: 2025/09/18
Analysis Report: Lighting (U.S. and European Markets)
t making Ichikoh a consolidated subsidiary, the acquisition process for which was finalized in January 2017. As a result, Valeo became the parent company with a 55.08% stake in Ichikoh. On May 5, 2019, it was announced that Valeo of France purchased all of the outstanding shares of Ichikoh owned by Toyota Motor Corporation (5.86 million shares, 6.1% based on voting rights) giving Valeo a 61.2% stake in Ichiko. Ichikoh is discussed in Analysis Rep...
Market & Tech Reports Updated at: 2025/09/09
Global Sales Volume Analysis by Model (First Half of 2025)
nes - Vehicle sales volume search by EV/Model/Country/etc.) By manufacturer, Chinese automakers BYD, Geely, and Chery all saw sales increase by more than 20%, while U.S. manufacturers Ford and GM also saw sales increases. On the other hand, Japanese and European OEMs, with the exception of Toyota, Volkswagen, and Renault, all saw a decrease compared to the previous year (Table 3). Table 3: Top 15 OEMs by sales in the first half of 2025...
Market & Tech Reports Updated at: 2025/08/18
Analysis Report: Seat (U.S. and European Markets)
R 8.634 billion, and sales by division were in the order of Seating, Interiors, Electronics, Clean Mobility, Lighting, and Life Cycle Solutions. At the component level, Faurecia is the leading supplier of front seat frames and mechanisms, surpassing that of its competitors such as Adient, Lear, and Toyota Boshoku. Also, it has a 16% market share as the market leader in seat structure systems. As the company is based in France and was owned 39.34%...
Market & Tech Reports Updated at: 2025/08/06
Toyota Business Fair 2025: Hydrogen, Carbon Neutrality
Toyota Business Fair 2025: Hydrogen, Carbon Neutrality Lightweighting, plastic materials, recycling, production technology Summary Special Exhibit: FCEV Crown, fuel cell module, hydrogen engine (Toyota) Hydrogen-related components, electrification components (FTS, Kyoho Machine Works) Various technologies contributing to carbon neutrality (Aisin, Kojima Industries) Lightweight technology, component manufacturing technology (Toyoda Iron Works, Toy...
Market & Tech Reports Updated at: 2025/06/24



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