that supports Software Defined Vehicles (SDV) to become an open standard in the automotive industry within the next few years, leading the market. Launch of RISC-V-based in-vehicle microcontrollers (Source: Infineon presentation materials) Presentation of automotive microcontroller business strategy by Mr. Kambe, President and Representative Director of Infineon Technologies Japan   Related reports:Embedded World 2025: AI and SDV Sol...

Market & Tech Reports  Updated at: 2025/05/22

huo Kaseihin Co., Inc. (Chuo Kaseihin), in 2022 to develop advanced technology for automotive motors, and is advancing the development of high power density motors.   This report provides a detailed overview of the Gen2 motor that MCF Electric Drive prototyped in 2024 and the company's development strategy, based on an interview with Mr. Kazunori Hirabayashi, President and CEO of MCF Electric Drive, and Mr. Naoki Itasaka, General Manager of the ...

Market & Tech Reports  Updated at: 2025/05/20

ck," as well as megawatt-class ultra-fast charging technology jointly developed with Huawei, Deepsky microcrystalline battery cells exclusively for commercial vehicles, and the results of research in the fields of new energy and intelligent technology, centered on the "smart supply chain ecosystem" strategy.   Going forward, GAC Lingcheng, with the three pillars of "smart manufacturing, user ecosystem, and industrial cooperation," will focus on ...

Market & Tech Reports  Updated at: 2025/05/20

, power systems, and smart production, in line with the current trends toward intelligence, electrification, and the shift to a low-carbon society.   This report introduces the exhibits of Hon Hon Hai Technology Group (Foxconn) and Vast Power Corporation (Vast Power).   Related reports:Foxconn EV Strategy Briefing (Apr. 2025)Smart Energy Week Spring 2025 (2) BEVs, Batteries, and Chargers (Apr. 2025)Japan Mobility Show 2023: Electrification Tech...

Market & Tech Reports  Updated at: 2025/05/19

ducing operational costs, improving fleet efficiency, and enhancing road safety. The first commercial deployment is planned for 2027, following the launch of Aurora Horizon, Aurora's subscription-based trucking service.       Guido Gehlen, Director of Connected Car Services and Charging Business Strategy  Betty Yagis, UXUI Strategy Manager  Hyundai Connected Mobility    In this keynote speech, Mr. Gehlen and Mrs. Yagis introduced Hyundai C...

Market & Tech Reports  Updated at: 2025/05/16

rst mass-produced EV, the “e VITARA”. Production is scheduled to start in the spring of 2025 at Suzuki’s Gurgaon Plant in India, with sales to begin in India, Europe, and other countries around the world from the summer onwards. In July 2024, Suzuki Motor Corporation announced its technology strategy for the next 10 years at its Technology Strategy Briefing. Based on the concepts of "Smaller, Fewer, Lighter, Shorter, Beauty," the company's...

Market & Tech Reports  Updated at: 2025/05/15

ndent brands maintain a high 55% share in the Russian market, with little pressure to reduce exports. The fact that there were too few new ICE-powered models and new small models and too many large EV models unveiled at the Auto Shanghai 2025, however, could hinder China’s sustainable development strategy for the automotive industry. - Maker April 2025（1,000 units） y/y 1 BYD 269 5.8% 2 Geely 210 81.4% 3 FAW-VW 111 -7.2% 4 Changan...

Market & Tech Reports  Updated at: 2025/05/14

n (Feb. 2025)BYD: Intelligent Control Technology Platform "e3” (Oct. 2024)Chinese OEM Overseas Expansion Activities: BYD, Geely (Sep. 2024)BYD 5th Generation PHEV Technology (Jul. 2024)BYD's e-Platform 3.0 Evo (Jul. 2024)Auto China 2024: BYD (May 2024)2024 BYD Dream Day: BYD Unveils Smart Vehicle Strategy (Mar. 2024)   According to a BYD press release, sales in Q1 of 2025 surpassed the 1 million unit mark for the first time, growing 59.81% yea...

Market & Tech Reports  Updated at: 2025/05/14

d. TTA has established a new company, P80 Go Co., Ltd., to invest in the EV business and distribute King Long's electric trucks. The first model to be introduced to the Thai market will be a single cab model suitable for both commercial and personal use. XPeng XPeng Inc. (XPeng) announced its own strategy for the Thai market at the Bangkok International Motor Show in March 2025. It emphasizes the strengths of its software user experience and AI...

Market & Tech Reports  Updated at: 2025/05/12

n markets. GlobalData continues to forecast 2025 sales to fall short of 2024’s result. The PV selling rate for Western Europe in April was 11.2 million units/year. While this was similar to the March selling rate result, YoY sales experienced a decline of 1.1%, totalling 949K units. The tariff strategy implemented by US President Donald Trump has introduced significant uncertainty into global trade relations, which is now manifesting in tang...

Market & Tech Reports  Updated at: 2025/05/09

Poon, Ford Motor Co.; Christopher Reed, Nissan Motor Co., Ltd.   One of the themes espoused during the Leadership Summit session, “OEM Insight on Future Propulsion Systems: How Do We Get It Right?”, was the importance of providing choices for customers. Mike Anderson said that while GM’s strategy focuses on BEVs and its Ultium platform, it still aims to offer choices with its product portfolio. Jordan Choby contrasted GM’s approach b...

Market & Tech Reports  Updated at: 2025/04/30

the same time, it also faces instability that is greatly influenced by the U.S. economy and geopolitical movements. This report is the first part of a series on the latest situation of the Mexican automobile market and industry, and introduces the domestic sales situation and each company's market strategy.   Related reports:Mexico: Chinese vehicles account for 30% of imports and 20% of sales (Jun. 2024) Business Trends of Chinese Parts Suppli...

Market & Tech Reports  Updated at: 2025/04/30

llion units, broken down into 2 million units for the Geely brand, 320,000 units for the Zeekr brand, and 390,000 units for the Lynk&Co brand. The sales target for New Energy Vehicles (NEVs) is 1.5 million units. The company plans to launch 10 all-new NEV models in 2025. Regarding its globalization strategy, the company aims to diversify exports of ICE vehicles and NEVs. NEVs and ICE vehicles of each brand will be launched in the Middle East, Eas...

Market & Tech Reports  Updated at: 2025/04/25

RD6 Single Motor 86-kWh 2WD RIDDARA RD6 86-kWh 4WD with Sunroof     Chery Tiggo 9 CSH   The 46th BIMS also marked a significant milestone of Chery Automobile as the company unveiled its plans to officially introduce the Chery brand to the Thai market in 2025. This is in line with its strategy to expand across the Southeast Asian region. At the event, Chery showcased 3 left-hand drive (LHD) models, which included Chery Arrizo 8L lux...

Market & Tech Reports  Updated at: 2025/04/25

s. Autoliv has already developed an initial concept using simulation tools and conducted crash tests. The company is working with the Piaggio Group to further develop the product and possibly commercialize the concept. In July 2021, in response to an interview, the company announced its development strategy for next-generation “Life Cell“ airbags built into seats to accommodate various occupant postures during automated driving. Assuming that...

Market & Tech Reports  Updated at: 2025/04/24

. Intelligent alliance (Huawei) On January 10, 2025, GAC announced it agreed to invest in the establishment of the GH Project Company (tentative name) with Huawei. Through the new company, GAC will partner with Huawei Technologies Co., Ltd. (Huawei) in areas such as product development, marketing strategy, and ecosystem services. A new automobile brand based on a new architecture and leading technology will be created. The first product will be...

Market & Tech Reports  Updated at: 2025/04/24

(Feb. 2025)BYD: Intelligent Control Technology Platform "e3” (Oct. 2024)Chinese OEM Overseas Expansion Activities: BYD, Geely (Sept. 2024)BYD 5th Generation PHEV Technology (Aug. 2024)BYD's e-Platform 3.0 Evo (Jul. 2024)Auto China 2024: BYD (May 2024)2024 BYD Dream Day: BYD Unveils Smart Vehicle Strategy (Mar.2024)     At the technology launch event, BYD Chairman Chuanfu WANG said that amid the transformation of electrification technology, B...

Market & Tech Reports  Updated at: 2025/04/23

ruck is pioneering an innovative approach to software architecture and development, positioning technology as the key differentiator in the commercial vehicle market. The company's vision focuses on two critical technology domains: "Power to Drive" and "Intelligence to Drive", with a transformative strategy aimed at meeting customer needs and addressing industry challenges.   Strategic Partnership: Joint Venture with Volvo Trucks A highlight of...

Market & Tech Reports  Updated at: 2025/04/22

g unmanned autonomous transportation services at more than 100 locations in fiscal 2027 as a milestone. With the synchronized development of technology, the environment, laws and regulations, it is becoming possible for such services to be implemented in society relatively soon.Note: "Comprehensive Strategy for the Vision for a Digital Garden City Nation 2023 Revised Edition", etc.   This report summarizes topics related to autonomous driving fr...

Market & Tech Reports  Updated at: 2025/04/18

Foxconn EV Strategy Briefing Specializing in contract production, launching EV models in Japan, the U.S., and Oceania Summary EV development conducted by Foxconn and Foxtron, also working with Sharp EV Strategy: Solidify business through contract manufacturing, design, and vertical integration EV development: From small cars to buses Briefing by Mr. Jun Seki, CSO of Foxconn   The "Foxconn EV Strategy Briefing" hosted by the Hon Hai Tech...

Market & Tech Reports  Updated at: 2025/04/17