edged entry into the era of “Physical AI”. The new XPeng GX full-size 6-seater flagship SUV features 3,000 TOPS of advanced computing power and is equipped with by-wire chassis technology, appealing with direct hardware control by AI. At the same time, the company is promoting a dual powertrain strategy of "super range extender + BEV" and aiming to alleviate range anxiety by combining it with 5C ultra-fast charging technology.   This report ...

Market & Tech Reports  Updated at: 2026/05/20

9,000 units, a 19.3% increase from the previous year (192,000 units for Ford and 17,000 units for Lincoln). In terms of market share by powertrain, HEVs accounted for 9.8%, up 1.0% y/y, while BEVs accounted for 3.9%, down 0.8% y/y, clearly indicating the expansion of HEV sales volume.   In its new strategy announced in December 2025, Ford plans to revamp production at six U.S. plants with the aim of improving profitability at "Ford Blue," the bu...

Market & Tech Reports  Updated at: 2026/05/19

g Energy Landscape of Internal Combustion Engines Organization Speaker Title Castrol Brian Marks Senior Manager, Technology Opportune LLP Graham Conway Director Coordinating Research Council (CRC) Chris Tennant Executive Director Cummins Stephanie Severance Director, Research & Technology Strategy, Innovation & Partnership University of Oxford Moderator: Felix Leach Associate Professor   The session, “Sustainability and the Ev...

Market & Tech Reports  Updated at: 2026/05/14

ng vehicles equipped with features that meet the needs of Chinese consumers. Nissan held the global premiere of two new PHEV concept cars. Toyota continued its strong localization efforts from last year. Honda did not hold a press conference at this year's motor show.   Hyundai announced its China strategy and unveiled its new electric vehicle, the IONIQ V, with great fanfare. China International Exhibition and Convention Center   Ni...

Market & Tech Reports  Updated at: 2026/05/14

Toyota: Multi-Pathway Strategy GlobalData 5-Year Forecast: Maintaining Annual Output at Around 10 Million Units Summary GlobalData Production Forecast: Toyota's light vehicle production to remain at around 10 million units until 2031 Global Sales: Promoting product- and regional-based management Lexus: SUVs for the U.S. market are the main focus Japan: HEV sales account for over 60%, recovery in demand progressing with electrification United Stat...

Market & Tech Reports  Updated at: 2026/05/12

k AI strategies becoming key areas of focus. Furthermore, many manufacturers are accelerating the testing of L3 autonomous driving and L4 Robotaxi vehicles. BYD BYD  launched its new sub-brand, "Linghui". This brand targets the B2B market, such as ride-hailing services and promotes BYD's high-end strategy. The company also announced its 2nd generation Blade battery and "Flash Charging" technology. At room temperature, charging from a 10% to 70%...

Market & Tech Reports  Updated at: 2026/05/11

ntric layout, paired with a larger digital display to enhance usability and focus. Power comes from a 2.5-liter hybrid system tuned for efficiency and balanced performance, complemented by Lexus Safety System+ 3.0 for advanced driver assistance.   The booth also highlighted Lexus' multi-powertrain strategy, covering pure ICE, BEV, HEV, and PHEV models across its lineup. New Lexus IS300h F Sport New Lexus IS300h Luxury New...

Market & Tech Reports  Updated at: 2026/05/08

Autoliv has already developed an initial concept using simulation tools and conducted crash testing. The company is working with the Piaggio Group to further develop the product and possibly commercialize the concept. In July 2021, in response to an interview, the company announced its development strategy for next-generation “Life Cell“ airbags built into seats to accommodate various occupant postures during automated driving. Assuming that...

Market & Tech Reports  Updated at: 2026/05/07

d over THB 10 billion in its Rayong plant, the company’s first fully integrated NEV production base outside China. The facility has already started producing the Deepal S05, with the NEVO Q05 set to follow, supporting both domestic sales and exports under its “Made in Thailand, Sold Globally” strategy. Changan NEVO Q05 Changan NEVO Q05’s interior Changan NEVO Q05’s rear side Changan Deepal S05 AVATR 11 ...

Market & Tech Reports  Updated at: 2026/04/30

gen’s Chinese subsidiary explained that it is struggling to keep pace with the speed at which local companies are transitioning to electrified vehicles. Skoda's sales in China fell by 23.1% y/y to 17,500 units in 2024, and stood at approximately 15,000 units in 2025. Skoda is adjusting its global strategy and plans to shift its focus to growth markets such as India and ASEAN. USA Market share by powertrain type in the U.S.(March 2026) U...

Market & Tech Reports  Updated at: 2026/04/27

erentiates itself through its battery swapping network and user-driven operations, with a focus on high-end brands and service systems.   The focus of competition is also shifting from simply sales volume to a comprehensive battle encompassing cost management, technological capabilities, and brand strategy. In particular, large-scale AI models and advanced driver assistance systems will be key differentiators, while in-house development of autom...

Market & Tech Reports  Updated at: 2026/04/20

and transmissions (54.7%), driving safety (20.7%), vehicle body (19.2%), connected services (location-based services) (2.9%), and non-automotive energy solutions (2.5%), with these proportions remaining stable over the past few years (FY2024 results). The progress of the mid- to long-term business strategy, formulated in September 2023, shows that approximately 60% of the target has been achieved by FY2024 in areas such as capital investment and...

Market & Tech Reports  Updated at: 2026/04/17

A Study of AVAS (Acoustic Vehicle Alerting System) Acoustic Designs Optimal solutions and design strategies, validated by 1,000-person panel across five countries Summary 1. Introduction 2. Evolution of research on AVAS 3. Technical challenges in AVAS design 4. The Impossible Trinity in AVAS design 5. Scientific approach with the Sound One Platform 6. Implications for AVAS design strategy: Building sound as a brand asset 7. Conclusion: The future...

Market & Tech Reports  Updated at: 2026/04/16

he full-size Silverado pickup truck at its Oshawa Car Assembly Plant in Canada and shift part of that production to its Fort Wayne Plant in Indiana in the U.S. General Motors is preparing for the launch of the next-generation Silverado and Sierra models. Stellantis - As part of a review of its EV strategy, the Ram brand plans to produce the all-new mid-size pickup truck Dakota, based on the new STLA Frame platform, at its Toledo Assembly Comple...

Market & Tech Reports  Updated at: 2026/04/13

SDV Mechanisms and Services (Development Environment and Delivering Added Value) From Automotive World 2026 exhibition coverage Summary NTT DATA creating new value (NTT DATA) Towards the Realization of a Mobility DX Strategy (Fuji Soft)   This report describes exhibits presented by NTT DATA, Inc. (NTT DATA) and Fuji Soft Incorporated (Fuji Soft) related to SDVs (Software Defined Vehicles) at the Automotive World 2026 (Spring): Advanced Automoti...

Market & Tech Reports  Updated at: 2026/03/30

pe Audi Q4 e-tron Chiller Electric valve Europe Volvo XC40 Recharge Chiller Radiator North America Tesla Model 3 Radiator Trends in battery thermal management: In November 2024, Mahle GmbH announced a restructuring plan for the group to accelerate the implementation of its MAHLE 2030 strategy, which focuses on increasing efficiency, electrification and thermal management. Mahle GmbH will acquire all remaining shares (approximately ...

Market & Tech Reports  Updated at: 2026/03/30

of up to JPY 690 billion for the full fiscal year 2025. This represents a downward revision of up to JPY 990 billion from the previous forecast of a JPY 300 billion profit, reflecting a 64% decrease compared to the previous fiscal year. As part of a review of its four-wheel vehicle electrification strategy in light of changes in the business environment, Honda has decided to cancel the development and launch of three BEV models that were planned...

Market & Tech Reports  Updated at: 2026/03/27

t to product prices. Chery Automobile   Chery, which has been leading the way in EV sales in 2025 alongside BYD, is currently one of the most dynamic OEMs. Currently, the company does not have its own local production facilities and outsources production to PT Handal Indonesia Motor (HIM). Chery's strategy seems to be clear, taking a strategy of brand diversification according to the customer segments. When the author asked the exhibition staff ...

Market & Tech Reports  Updated at: 2026/03/27

BYD: 2nd Generation Blade Battery and Fast Charging Technology Reduced charging time; ultra-thin, high-strength SEI film; 1,500kW fast charging Summary 2nd Generation Blade Battery: Charges to 97% in just 9 minutes Fast charging technology and equipment: Maximum output of 1,500kW, operable with one hand "Flash Charging China" Strategy: Planning to build 20,000 FLASH Charging stations by the end of 2026 Models equipped with the 2nd Generation Blad...

Market & Tech Reports  Updated at: 2026/03/19

ation strategies to provide st support for the high-quality development of the industry.   This report introduces the content related to intelligent connectivity from the seminar program. The speakers, from theChina Automotive Standardization Research Institute（CASRI） and the China Automotive Strategy and Policy Research Center, introduced the standardization of intelligent connected cars and the adjustment of key technology policies for in...

Market & Tech Reports  Updated at: 2026/03/16