25, then you will – I fear – fail in the market.” This analysis was denied at the time by the then CEO of the Volkswagen Group, Dr. Herbert Diess, in their joint interview, but it has now turned out to be precisely as predicted [4].   The strategy of focusing almost exclusively on high-price premium electric vehicles appears to have failed. Instead, electric mobility should have been democratized, including a general restructuring of Germa...

Market & Tech Reports  Updated at: 2026/02/05

y Group delivered a standout performance in Q3, with its Asia-Pacific production surging by 35.9% YoY to 951k units. This was driven primarily by resilient demand in China, where its output rose by 36.4% YoY, thanks to strong market penetration of its NEV lineup, most notably the Galaxy series. The Premium NEV brand increased by 126.3% YoY to 161k units, benefiting from consumer preferences for high-value electrified models as the market shifts f...

Market & Tech Reports  Updated at: 2026/01/30

wo-wheeler OEM production analysis Two-wheeler export analysis Hero MotoCorp Ltd. Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) TVS Motor Company (TVSM) Bajaj Auto Ltd. Royal Enfield Suzuki Motorcycle India Private Limited (SMIPL) India Yamaha Motor Pvt. Ltd. Piaggio Vehicles Pvt. Ltd. (PVPL) Premium Two-Wheelers   India is the world's biggest two-wheeler-producing nation and the largest market for them. It is estimated that India has appr...

Market & Tech Reports  Updated at: 2026/01/30

Control (AYC). Its proven suspension delivers stability and comfort after 100,000 km of Thailand road testing.   Mitsubishi also displayed the new Mitsubishi Xpander HEV and Xpander Cross HEV, both 7-seat family MPVs. For 2026 model year, under the slogan “Larger Than Life,” they adopt a more premium and sporty appearance with refreshed exterior designs, including a new front grille and smoked LED tail lamps. Both models now feature six air...

Market & Tech Reports  Updated at: 2026/01/27

Thailand International Motor Expo 2025 (1) Chinese Manufacturers Changan, BYD, Chery, DFSK, GAC, Geely, GWM, Leapmotor, SAIC, XPeng Summary Changan: Premium SUV "AVATR 07," "DEEPAL S05 Max Long Range" BYD: Off-road SUV "Denza B5," Urban SUV "BYD TI7" Chery: Electric SUV "Chery V23 Retrocube Edition," 7-seater SUV "TIGGO 8 CSH PHEV" Omoda & Jaecoo: Multi-purpose SUV "Jaecoo 6T EV," Humanoid Robot "Mornine" DFSK (Seres Group): Mid-size SUV "E5 Plus...

Market & Tech Reports  Updated at: 2026/01/16

ling by an estimated 0.4 pp YoY in the first ten months of the year in North America, to 3.2%. Its volumes are also thought to have declined by 8.4% YoY, although the fact that Tesla does not break out reported sales by country or model creates a layer of uncertainty. If we were to look only at the Premium and Super-Premium segments - which excludes the Tesla Cybertruck Large Pickup - the automaker accounted for 20.3% of sales in January-October,...

Market & Tech Reports  Updated at: 2026/01/14

pit multimedia systems, audio enhancement, connectivity, navigation and infotainment systems.   The audio experience is a competitive differentiator: As smart cockpits become more highly integrated, the company is leveraging its high-fidelity audio technology and immersive audio solutions to equip premium and high-end brand models with an enhanced audio experience. NEVs in particular have a strong appeal in a marketing environment without engine...

Market & Tech Reports  Updated at: 2025/12/24

D display and ambient light accents.  Audi Q6 e-tron: information is communicated dynamically by means of light strips with 84 LED elements (Automotive Interior Lighting Conference organized by Ultima Media Germany GmbH, photo: Copyright © Audi AG)  RGB technology, once reserved for premium models, has become ubiquitous—even in entry-level cars—reflecting a dramatic democratization of advanced lighting features. Market data sh...

Market & Tech Reports  Updated at: 2025/12/23

duled to be introduced in 2026. Aion UT super   Changan officially announced its new model, the Qiyuan Q05. This model attracted a great deal of attention soon after its release as a LiDAR-equipped BEV SUV priced at around CNY 100,000. Qiyuan Q05   The Qiyuan Q05 is positioned as a "premium BEV compact SUV for global cities”. Two versions will be available, with a total of six models. The manufacturer's suggested retail price ra...

Market & Tech Reports  Updated at: 2025/12/16

udi's product decisions.  He further emphasized that customer expectations strongly vary by region. He classified the customer profiles as follows: Regional Customer Profiles Europe: “Neo-liberal performers” → Simple, timely information; minimal distraction USA: “Pace-setting elite” → Premium quality, brand investment; lifestyle details (e.g., large cupholders, strong bass audio) China: “Lifestyle elite” → Young, tech-savvy; e...

Market & Tech Reports  Updated at: 2025/12/12

eclining to 52-58% in 2025, while PHVs and range-extender models are increasing their share, accounting for half (about 47%) of the total.   The Chinese government continues to provide policy support, further lowering barriers to car purchases through measures such as purchase subsidies, insurance premium reductions, zero-interest loan services for purchases, and purchase tax exemptions. In 2025, alternative subsidy policies continue to be promo...

Market & Tech Reports  Updated at: 2025/12/11

prices during the show ranged from CNY 92,800 to 116,800. A10   The A10, a compact SUV, debuted at Auto Guangzhou 2025, and the company began taking reservations at the same time. The model is scheduled for delivery in the first half of 2026. This model is targeted at the global market as a "smart premium long-range SUV”. The vehicle is over 4,200mm in length and has a wheelbase of over 2,600mm. The A10 is equipped with LiDAR, combined with a ...

Market & Tech Reports  Updated at: 2025/12/09

e earth materials and recycling.   In April, 2023, Dowlais Group PLC (Dowlais) announced the completion of the demerger of GKN Automotive, GKN Powder Metallurgy, and GKN Hydrogen businesses from Melrose Industries PLC (Melrose) into Dowlais. The ordinary shares of Dowlais have been admitted to the premium listing segment of the Official List of the Financial Conduct Authority and to trading on the London Stock Exchange. Danfoss   Danfoss A/S (D...

Market & Tech Reports  Updated at: 2025/12/09

ot be suitable for all applications, they hold strong potential in specific areas.  Currently FEV is developing the following three types of battery systems for dedicated BEV or REEV applications:  High-performance batteries designed to deliver extended driving range and fast charging times. This premium solution requires (semi) solid-state cells to achieve the set targets ranges of up to 1,000 km, with cell energy densities between 800 and 1,0...

Market & Tech Reports  Updated at: 2025/12/02

he importance of staying true to one’s convictions rather than frequently changing direction. His message underscored Polestar’s commitment to remaining a dedicated EV brand, pursuing sustainable growth through collaboration with carefully selected partners — presenting a new vision of what a premium brand means in the EV era. Dr. Fabian Wuttke, Head of Future Components & System Concepts, Mercedes-Benz Dr. Fabian Wuttke of Mercedes-Benz...

Market & Tech Reports  Updated at: 2025/11/28

Japan Mobility Show 2025: BYD, Geely, and Sharp EVs BYD's mini EV and EV trucks and buses, Zeekr 009, Sharp "LDK+" Summary BYD: RACCO mini-EV prototype, T35 light-duty electric truck Geely: Premium electric MPV Zeekr 009 and commercial EV F11 VS Sharp: "LDK+" EV concept offers extended living room space   At the Japan Mobility Show 2025 (JMS 2025, organized by the Japan Automobile Manufacturers Association, Inc. (JAMA), October 29 (Wed.) - Novem...

Market & Tech Reports  Updated at: 2025/11/21

Associations (FADA) reported that auto dealerships witnessing surging enquiries and bookings for passenger vehicles. Affordable prices post-GST reduction, coupled with aggressive OEM offers and easy finance availability, have attracted many first-time buyers, while existing owners are upgrading to premium models. Monthly Sales Trends in India (2023–2025) Monthly Sales Trends in India(Source: MarkLines - India - New car sales in 2025) ...

Market & Tech Reports  Updated at: 2025/11/20

lar. They are mainly used to display driving-related information such as speed, traffic signs, navigation instructions and information provided by advanced driver assistance systems (ADAS). Mainstream and low segment cars are still mainly equipped with combiner-type HUDs, whereas higher segment and premium cars come with higher quality windshield-type HUDs. First vehicles with so called Augmented Reality HUDs, which can significantly enhance the ...

Market & Tech Reports  Updated at: 2025/11/20

ing Chinese consumer preferences and stringent NEV regulatory requirements• Supply Chain Disadvantages: Domestic manufacturers benefit from more integrated local supply chains, particularly in strategic components including battery technologies and electric drivetrain systems• Diminishing Brand Premium: The traditional premium associated with foreign brands is gradually eroding among younger Chinese consumers who increasingly prefer domestic ...

Market & Tech Reports  Updated at: 2025/11/14

as "Aha by Harman" to European and U.S. car makers. But, Harman's success with Japanese OEMs began when Toyota sourced Harman for its Toyota Entune integrated multimedia navigation and telematics system for the North American market; Toyota previously had business with Harmon for JBL/Mark Levinson premium audio systems. In March 2017, it was announced that the acquisition of Harman by Samsung Electronics Co., Ltd. had been completed. The sale pr...

Market & Tech Reports  Updated at: 2025/11/11