he importance of staying true to one’s convictions rather than frequently changing direction. His message underscored Polestar’s commitment to remaining a dedicated EV brand, pursuing sustainable growth through collaboration with carefully selected partners — presenting a new vision of what a premium brand means in the EV era. Dr. Fabian Wuttke, Head of Future Components & System Concepts, Mercedes-Benz Dr. Fabian Wuttke of Mercedes-Benz...

Market & Tech Reports  Updated at: 2025/11/28

Japan Mobility Show 2025: BYD, Geely, and Sharp EVs BYD's mini EV and EV trucks and buses, Zeekr 009, Sharp "LDK+" Summary BYD: RACCO mini-EV prototype, T35 light-duty electric truck Geely: Premium electric MPV Zeekr 009 and commercial EV F11 VS Sharp: "LDK+" EV concept offers extended living room space   At the Japan Mobility Show 2025 (JMS 2025, organized by the Japan Automobile Manufacturers Association, Inc. (JAMA), October 29 (Wed.) - Novem...

Market & Tech Reports  Updated at: 2025/11/21

Associations (FADA) reported that auto dealerships witnessing surging enquiries and bookings for passenger vehicles. Affordable prices post-GST reduction, coupled with aggressive OEM offers and easy finance availability, have attracted many first-time buyers, while existing owners are upgrading to premium models. Monthly Sales Trends in India (2023–2025) Monthly Sales Trends in India(Source: MarkLines - India - New car sales in 2025) ...

Market & Tech Reports  Updated at: 2025/11/20

lar. They are mainly used to display driving-related information such as speed, traffic signs, navigation instructions and information provided by advanced driver assistance systems (ADAS). Mainstream and low segment cars are still mainly equipped with combiner-type HUDs, whereas higher segment and premium cars come with higher quality windshield-type HUDs. First vehicles with so called Augmented Reality HUDs, which can significantly enhance the ...

Market & Tech Reports  Updated at: 2025/11/20

ing Chinese consumer preferences and stringent NEV regulatory requirements• Supply Chain Disadvantages: Domestic manufacturers benefit from more integrated local supply chains, particularly in strategic components including battery technologies and electric drivetrain systems• Diminishing Brand Premium: The traditional premium associated with foreign brands is gradually eroding among younger Chinese consumers who increasingly prefer domestic ...

Market & Tech Reports  Updated at: 2025/11/14

as "Aha by Harman" to European and U.S. car makers. But, Harman's success with Japanese OEMs began when Toyota sourced Harman for its Toyota Entune integrated multimedia navigation and telematics system for the North American market; Toyota previously had business with Harmon for JBL/Mark Levinson premium audio systems. In March 2017, it was announced that the acquisition of Harman by Samsung Electronics Co., Ltd. had been completed. The sale pr...

Market & Tech Reports  Updated at: 2025/11/11

h domestic competitors and other global brands, impacting its market share and output. Despite Geely’s strong overall Q2 growth, the significant production declines at Zeekr and Volvo cannot be overlooked. This divergence indicates that while the group's mass-market NEV strategy is effective, its Premium brands are losing ground. Sustaining long-term profitability will require successfully addressing this high-segment vulnerability.Ford GroupWh...

Market & Tech Reports  Updated at: 2025/10/29

kW), AC100V compatible charger   Micro-Star International Co., Ltd. (MSI), represented by MSI Computer Japan, is a Taiwanese company that develops gaming, content production, and solution businesses. The company exhibited four types of normal chargers at the expo. MSI exhibit   The "EV Premium Normal Charger" is a normal charger with a 7-inch screen that allows for payment via RFID cards, mobile apps, QR codes, etc., and also feature...

Market & Tech Reports  Updated at: 2025/10/15

ribution center was opened in the Netherlands on September 12, during the IAA Mobility show. With this facility, GAC establishes a service network covering the European market. Aion UT Hyptec HL GAC E9 Electric technology display GAC GS7 PHEV   AITO, a premium electric vehicle brand jointly established by the SERES Group (Seres) and Huawei Technologies Co., Ltd. (Huawei), presented three models for t...

Market & Tech Reports  Updated at: 2025/10/06

e sporty, driver-focused, and tech-savvy. It features Alcantara™ GSE sports seats with integrated headrests and heating function for comfort and support during dynamic driving. The interior of the Opel Mokka GSE combines sporty Alcantara™ seats, dual 10.25-inch digital displays, and premium materials to create a high-tech, performance-oriented cabin with a refined, driver-focused atmosphere (IAA MOBILITY 2025 organized by Verband ...

Market & Tech Reports  Updated at: 2025/10/02

plants, starting with the Acura RSX, which will start production/sales in December 2025. Three additional models will be added in 2026 – based on the 0-series Saloon and SUV for Honda and the Afeela Vision S 01.   Contributing to the slowdown is lower projected output of the new Acura ZDX (S233) Premium Midsize SUV and the Honda Prologue (R233) Midsize SUV, as demand for BEVs continues to weaken. The Honda Prologue and Acura ZDX both qualify f...

Market & Tech Reports  Updated at: 2025/09/26

g Mahindra, Tata, JSW MG Motor, a joint venture between SAIC Motor and India's JSW Group, Toyota's Indian subsidiary Toyota Kirloskar Motor (TKM), Hyundai Motor India, Kia Motors India, and Nissan Motor India, have announced significant price cuts for their passenger and commercial vehicle lineups. Premium brands such as BMW and Mercedes-Benz are also offering significant price reductions on various models.   On August 26, the U.S. Department of...

Market & Tech Reports  Updated at: 2025/09/26

and industrial innovation.   IAA MOBILITY 2025 hosted around 750 exhibitors from 37 countries and attracted again over 500,000 visitors. The number of Summit visitors increased by 13 percent compared to two years ago.   This report highlights the latest innovations presented by the three biggest premium European OEMs at this year's event.   The IAA is evolving into a showcase for design innovation, driven by the rapid shift toward electric ve...

Market & Tech Reports  Updated at: 2025/09/22

unveiled the Aion UT, which is CKD-assembled in Indonesia. Japanese automakers are not as active as they once were, and Korea's Hyundai Motor Company (Hyundai) is being heavily affected by the onslaught of Chinese automakers.    The three brands exhibiting for the first time were XPeng, Lepas, a premium brand under Chery, and Maxus (SAIC Maxus Automotive Co., Ltd.) of the SAIC Group. Neta, whose headquarters is undergoing a restructuring, and ...

Market & Tech Reports  Updated at: 2025/09/19

IE5 ultra-high efficiency motors was set up as an exhibit specially planned by the organizers themselves.   In Japan, the Top Runner System regulated the efficiency class (IE code) of three-phase induction motors (general-purpose motors) used in testing equipment and production facilities to IE3 (premium efficiency) or higher in 2015, but there are currently no regulations for the highest grade IE5 (ultra-premium efficiency motors).   Companie...

Market & Tech Reports  Updated at: 2025/08/29

Nissan JTEKT is the mainstream supplier for Nissan vehicles cars produced in the Americas, but NSK is also used. Brazilian-produced vehicles also use thyssenkrupp products. Stellantis - FCA ZF and Nexteer products are supplied for European-produced vehicles, mainly the former Fiat vehicles; premium brands such as Maserati use Bosch hydraulic systems. In 2021, the Jeep Compass PHEV and the high-end Alfa Romeo SUV Tonale PHEV adopted China ...

Market & Tech Reports  Updated at: 2025/08/21

D arrays, that can display patterns, colors and animations.  — Vehicle surfaces, such as doors and hood, being used as display panels.  — Nearfield ground projection systems, that can create virtual interfaces between vehicle and environment.   Ground projection is already frequently used by premium OEMs to display an illuminated brand emblem when the door is opened. Further possibilities include individual welcome messages when the vehicl...

Market & Tech Reports  Updated at: 2025/08/08

Johnson Controls. In September 2011, the company completed the acquisition of Recaro GmbH's passenger car high performance seating division and Keiper's commercial vehicle seating division and established the Recaro Automotive Seating division at the former Johnson Controls to manufacture and sell premium passenger and commercial vehicle seats under the Recaro brand. (In January 2020, the current Adient completed the sale of its Recaro-brand sea...

Market & Tech Reports  Updated at: 2025/08/06

ility, introducing right-hand drive models for overseas markets such as the UK, and region-specific vehicles such as the SHARK Pickup for Brazil. Supportive government policies in both China and target export markets provided additional momentum, while strategic branding initiatives—including the Premium Denza line-up in Europe and high-profile endorsements like Brazil’s presidential fleet—enhanced its global reputation. With additional pro...

Market & Tech Reports  Updated at: 2025/07/28

w model Volkswagen was able to overtake its competitors and to resolve the production inefficiencies of the 1990s. Success factors of the Volkswagen Golf IV: Innovative production: efficiency increase by lean manufacturing, teamwork, new logistics concepts Innovative design: precision and value at premium class level (blue meter cluster lighting) Innovative technology: start of platform strategy, advanced infotainment, efficient engines, introdu...

Market & Tech Reports  Updated at: 2025/07/08